The latest news about podcasting and podcasting startups in Southern California from dot.LA
Photo by C D-X on Unsplash

PodcastOne, a division of audio streaming and event company LiveOne, is planning to go public in a deal that would make it the first Los Angeles podcast-exclusive audio company to be publicly traded.

Several of PodcastOne’s biggest competitors – iHeartMedia, SiriusXM and Spotify – already have publicly listed securities. But Beverly Hills-based PodcastOne would be the first local podcast company to go public.

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Evan Xie

It’s no secret that men dominate the podcasting industry. Even as women continue to grow their foothold, men still make up many of the highest-earning podcasts, raking in massive paychecks from ad revenue and striking deals with streaming platforms worth hundreds of millions of dollars.

But a new demographic is changing that narrative: Gen-Z female influencers and content creators.

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Photo by Will Francis on Unsplash

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A few stories arrived recently demonstrating the continued strength of Los Angeles’ podcasting industry. Spotify, of course, unveiled its massive “Pod City” production hub in the Arts District in Downtown L.A. last December. HeadGum Studios expanded its operations back in 2020, and earlier this year, L.A.-based ad platform Gumball raised $10 million in Series A funding that it will put toward a new system making it easier for sponsors to place host-read ads on popular series. Then this week, L.A.-based PodcastOne beefed up its line-up of sports personalities, adding former baseball pro Nick Swisher, NBA vet Bobby Portis and former Jacksonville Jaguar Chris Howard to its team.

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