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Gumball, a Los Angeles-based adtech platform allowing advertisers to place “host-read” ads on podcasts, has raised $10 million in Series A funding, it announced Tuesday.

The funding round, led by venture firms Union Square Ventures and Good Friends, takes Gumball’s total funding to date to $12 million, the startup said. Gumball plans to aggressively expand its adtech platform by adding hundreds of new shows as well as more advertisers, co-founder and CEO Marty Michael told dot.LA.

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On this episode of the L.A. Venture podcast, sit down with Daniel Leff, the founder and managing partner of Luminari Capital, as well as the co-founder and managing partner of his latest fund, Waverley Capital.

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This week, I sat down with Jamila Souffrant, the founder and CEO of Journey to Launch.

Journey to Launch started as a blog to document Souffrant's journey to financial independence. Now, she also produces a podcast by the same name that has a regular feature in Forbes and has over 2 million downloads. Her podcast has also been featured in Money Magazine and Business Insider.

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