Los Angeles-based Goodpods launched at the start of the pandemic in the hopes of answering the question "What podcast should I listen to?"

As the podcast market has become more saturated, more and more companies are trying to make discovery easier. Google's Podcast app relies on AI-powered suggestions to lure listeners. Other podcasting platforms like Breaker take an approach more like that of social media.

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Today:

  • Apple Podcast Veteran Steve Wilson Joins Startup QCODE
  • Amazon in Exclusive Talks to Buy Podcast Studio Wondery, Wall Street Journal Reports
  • Pharrell Launches Black Ambition Incubator
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Over the past five years, West Hollywood-based Wondery transformed from Hernan Lopez's hunch about the future of audio to the sixth largest podcast publisher in the U.S., boasting over 8 million monthly listeners and 30 hit shows.

A former 21st Century Fox executive, Lopez started the podcast studio with the belief that in-depth, narrative audio stories were poised to bloom much like serialized television dramas had when he was in TV; he wanted to make "Breaking Bad" and "Mad Men" versions of podcasts.

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