content creators

content creators

When YouTube chief executive Susan Wojcicki announced her departure from the world’s largest video platform in a letter to its employees last week, she also issued a separate note to its millions of creators.

“Today, the YouTube community is incredibly strong. You are building businesses and following your dreams,” wrote Wojcicki.

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Courtesy of Jellysmack

Creator economy startup Jellysmack is rounding out its offerings for content creators with its new original content division, JellySmash Productions.

Having piloted the program for a year, JellySmash is officially launching with 12 creators, including TikToker Spicyycam and YouTuber Karina Garcia. The creator studio will fund the production process and offer data-driven ideation, filming, editing and thumbnail design.

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