Will.i.am Predicts Musicians Will Invest in Training AI to Create Hit Songs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Will.i.am Predicts Musicians Will Invest in Training AI to Create Hit Songs
Samson Amore

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At the headquarters of the FYI app in Hollywood on Tuesday night, founder, CEO will.i.am made a bold prediction:

“I think what's going to happen real soon is that instead of going to the studio and making a song to release on Spotify, or Apple Music or [other] streaming platforms, artists are going to go into the studio to train their model,” he said. “And it's their model that they're going to train, because they're training it to their fingerprint to their creative thumbprint.”


Will.i.am launched FYI (Focus Your Ideas) in late May to help creatives to collaborate on projects. The app lets users communicate via voice and video calls, centralize file management and to-dos and most crucially to will.i.am’s mission, is outfitted with an AI that will suggest new ideas.

It might seem surprising to hear a recording artist be so invested in AI at a time when some music producers and the publishing industry writ large are warning against it. But will.i.am has been advocating for the use of AI since 2010. Even going so far as to release his “Imma Be Rockin’ That Body” music video that featured will.i.am showing off an AI music model contained in a briefcase, much to the chagrin of his fellow bandmates.

During the LA Tech Week panel co-hosted by AI LA and moderated by Karen Allen, CEO of Infinite Album, a Los Angeles-based startup that makes AI-generated copyright-free music for Twitch streamers, will.i.am said that instead of buying an AI off-the-shelf to customize based on one or two existing public songs – that’s how we got the fake Drake AI copyright disaster in April – musicians will invest time and energy into training their own LLM based on every available demo, or take of a track.

How would that work? According to the Grammy award-winning recording artist, musicians could feed hundreds of thousands of hours of tape into the AI, which will begin to formulate a clear understanding of the artist’s creative process that can then be replicated by the model to spit out finished songs.

This would entail the musician going into the studio and laying down various tracks in different styles until the AI understood the direction the artist hopes to go – cello music one day, Samba the next, and then punk, he suggested.

Fellow panelist Matthew Adell, a longtime record executive who now runs AI-generated music company SOMMS.AI, said that he works with musicians and library holders who are eager to use the technology now. “These custom models or specific purposes are happening,” Adell said. “We have people who are creating cover versions, or remixes, new genre versions of functional music libraries [using AI].”

Adell added, “the real use currently is non-real-time generation, where you generate a lot of stuff in bulk… [Then] you have effectively a curated A&R person determine the stuff that's usable and beneficial to whatever their value proposition is, and then with the client, you might have someone go and master it or mix it manually.”

While the use of AI in music right now is still in its infancy, other musicians are experimenting with it. In April, several musicians told dot.LA they were using it, mainly for idea generation. At that time, Matt Lara, a musician and product specialist at Native Instruments, said he saw real potential for using AI to streamline the complex mixing and mastering process, allowing him to master several tracks at once with relative ease.

For his part, will.i.am said he’s already been experimenting with the technology, noting he recently worked with a music LLM made by Google.

“I heard a song that I’d written that I’d never wrote, a song I’d never produced that I produced,” will.i.am said. “That was so freakin’ fierce. Every sound was crisp. Every synth was like, Yeah, that's the sound. The bass was like, Yo, that's a right bass. Drums are punchy. The lyrics was like Yo, I would have [written] that myself.”

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🚁 One Step Closer to Air Taxis in LA
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🔦 Spotlight

Joby Aviation, a pioneering electric air taxi company, has achieved a significant milestone by successfully flying a hydrogen-electric aircraft demonstrator for 523 miles with only water as a byproduct. This groundbreaking flight showcases the potential for emissions-free regional travel using vertical take-off and landing (eVTOL) aircraft, eliminating the need for traditional runways. The company's innovative approach combines its existing battery-electric air taxi technology with hydrogen fuel cells, paving the way for longer-range, environmentally friendly air travel.

For LA residents, this development holds exciting implications for future transportation options. Joby's technology could potentially enable direct flights from LA to destinations like San Francisco or San Diego without the need to visit conventional airports, offering a cleaner and more convenient alternative to current travel methods. The company's progress in both battery-electric and hydrogen-electric aircraft positions it at the forefront of next-generation aviation, promising to revolutionize urban and regional mobility.

Notably, Joby Aviation has already made strides in Southern California by securing an agreement with John Wayne Airport earlier this year to install the region's first electric air taxi charger. This strategic move sets the stage for LA to be among the initial markets where Joby will launch its electric air taxi service. With plans to commence commercial operations as early as 2025 using its battery-electric air taxi, LA residents may soon have access to a fast, quiet, and environmentally friendly mode of transportation that could significantly reduce travel times and traffic congestion in the region. In the not too distant future, LA might find itself in an identity crisis without traffic and excess smog 🤞🤞.


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Fuel Innovation: 7 Unforgettable Team Building Experiences in LA
Image Source: Discover LA

In today's competitive business landscape, team building activities have emerged as a crucial tool for fostering a positive work environment, enhancing productivity, and crucially, improving employee retention. Studies have shown that such activities help employees feel valued, with one report indicating that 93% of those who felt appreciated were more motivated at work. Importantly, team building events may improve retention rates, as employees who feel connected to their colleagues and company culture are more likely to stay long-term. With these benefits in mind, let's explore some of the most engaging and effective team building activities available in Los Angeles.

Pickleball

Image Source: Modern Luxury Angelino

Pickleball is a fantastic team bonding activity because of the easy-to-grasp rules and gentle pace make it perfect for everyone, regardless of age or fitness level. The game thrives on communication and teamwork, as players must collaborate and strategize to outplay their opponents, boosting team cohesion. Plus, the lively, fast-paced action sparks friendly competition and laughter, creating a fun and spirited atmosphere that brings everyone closer together. Los Angeles boasts numerous pickleball courts that are easy to rent if you have your own equipment. If you need additional assistance organizing your pickleball outing, there are plenty of full-service companies ready to handle every detail for you.

Resources: Pickle Pop, Corporate Pickle


Escape Room

Image Source: The Escape Game

Escape rooms are a great way to build camaraderie. They require participants to work together, combining their problem-solving skills and creativity to overcome challenges and puzzles. The immersive and time-sensitive nature of escape rooms fosters collaboration and communication. Additionally, the shared experience of tackling complex tasks and reaching a common goal helps build trust and foster positive emotions among colleagues.

Resources: The Escape Game, 60Out


Day Trip to Catalina Island

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Catalina Island is a perfect day trip for a team because it provides a break from the usual work environment, allowing team members to relax and connect in a new setting. Shared experiences during the trip, such as exploring new places and participating in fun activities, help build stronger relationships and foster a sense of camaraderie. There are numerous team-building activities such as an arboreal obstacle course, an island tour, scavenger hunts and more.

Resources: Catalina Island Group Activities


Top Golf

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Topgolf is an excellent team building event because it provides an inclusive, relaxed atmosphere that accommodates players of all skill levels, fostering personal connections and improving team morale. The unique blend of competition and entertainment creates an ideal setting for building trust, enhancing communication, and revealing hidden skills among team members. Additionally, Topgolf offers structured team building packages with guided activities, discussion prompts, and lessons on culture, change, collaboration, and strategy, making it a versatile and effective platform for strengthening relationships and boosting overall team performance.

Resources: Topgolf El Segundo


SoFi Stadium Tour

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A SoFi Stadium tour offers a unique, behind-the-scenes experience of one of the world's most advanced sports venues, allowing team members to explore exclusive areas like premium suites, team locker rooms, and the player tunnel together. The tour provides a shared, memorable experience that can foster camaraderie and spark conversations among team members, regardless of their interest in sports. Additionally, the stadium's state-of-the-art features and impressive architecture can inspire creativity and innovation, while the group setting encourages interaction and collaboration, making it an engaging and enjoyable activity for teams of various sizes and backgrounds

Resources: SoFi Stadium Group Tours


Corporate Volunteering

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Volunteer work serves as an excellent team building activity by uniting employees around a shared, meaningful cause, fostering a sense of purpose and collective accomplishment. It provides opportunities for team members to collaborate in new ways, often revealing hidden strengths and leadership qualities that may not be apparent in the regular work environment. Additionally, engaging in community service can boost morale, enhance the company's reputation, and instill a sense of pride among employees, leading to improved workplace relationships and increased job satisfaction.

Resources: Habitat for Humanity, L.A. Works, VolunteerMatch


Corporate Improv Sessions

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A corporate improv class encourages spontaneity, creativity, and quick thinking, skills that are valuable in the workplace. It promotes active listening and collaboration, as participants must work together to create scenes and respond to unexpected situations, fostering better communication and trust among team members. Additionally, the playful and often humorous nature of improv helps break down barriers, reduces stress, and creates a shared positive experience that can improve team morale and cohesion long after the event.

Resources: Improv-LA, Groundlings, Improv for the People

🎬 Paramount and Skydance Are Back On
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Happy Friday Los Angeles! Hope you all had a fantastic Fourth!!

🔦 Spotlight

Paramount and Skydance Media have rekindled talks to merge after negotiations abruptly halted in June. The proposed deal, contingent on approval from Paramount’s board, aims to combine Paramount’s extensive media holdings—including CBS, MTV, and Nickelodeon—with Skydance’s film expertise showcased in hits like "Top Gun: Maverick." This merger signals a potential transformation in the media landscape, positioning the new entity to compete more effectively amid challenges from streaming services and the decline of traditional cable TV.

Led by Shari Redstone, Paramount’s controlling shareholder via National Amusements, the deal represents a pivot towards revitalizing Paramount’s strategic direction amidst financial struggles and shareholder concerns. The involvement of major investors like RedBird Capital Partners and David Ellison underscores the financial backing aimed at stabilizing Paramount’s operations and addressing its $14 billion debt burden. Importantly, the agreement includes provisions to protect National Amusements from potential legal challenges, addressing previous hurdles that stalled earlier negotiations.

The deal also includes a 45-day period for Paramount to explore alternative offers, highlighting continued interest from other potential buyers like Barry Diller’s IAC and media executive Edgar Bronfman Jr. This flurry of activity underscores the significant stakeholders’ interest in Paramount’s future and its potential as a key player in a rapidly evolving media industry.


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  • Sidecar Health, a startup that offers personalized health insurance plans to businesses that allow members to see any doctor and pay directly at the time of service, raised a $165M Series D led by Koch Disruptive Technologies. - learn more

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