Join us this Thursday, April 30 at 11:00 am PST for the kick-off of dot.LA Convenes, a speaker series devoted to empowering women in tech in partnership with PledgeLA.
With so many challenges unique to women in this new work-from-home reality, we seek to foster an honest dialogue around these obstacles and discuss specific strategies to combat them.
Women in Tech: Working From Home Challenges & Strategies to Succeedwww.youtube.com
About the Speakers
Morgan DeBaun is the CEO and Founder of Blavity Inc.
Morgan DeBaun, CEO / Founder of Blavity Inc.
Blavity Inc. is the leading news company and media brand for Black millennials and Gen Z in the U.S. reaching over 30M millennials a month, surpassing the digital traffic of many legacy black media brands. Since launching Blavity in 2014, the brand has quickly grown to be a strong voice for viral culture, social commentary and a platform for young creators to showcase their work.
Starting her career in Silicon Valley, Morgan graduated with an B.A. from Washington University in St. Louis. Morgan has been widely quoted as an innovator and media entrepreneur in top tier consumer and business publications like Forbes, Huffington Post, NPR, TechCrunch and many more.
In addition to leading Blavity Inc., Morgan angel invests and advises entrepreneurs on how to launch their ideas, innovate and grow their businesses through her WorkSmart Program.
Joanna McFarland, CEO, President and Co-Founder of HopSkipDrive
Joanna McFarland, CEO, President and Co-Founder of HopSkipDrive
Joanna McFarland is the CEO and Cofounder of HopSkipDrive, the innovator in youth transportation. HopSkipDrive is a ride service that helps families and schools get kids where they need to go safely and dependably with a network of more than 7,000 highly vetted CareDrivers. HopSkipDrive currently serves 18 markets in 8 states plus Washington DC, and works with over 200 schools and districts as well as thousands of families every day. Before co-founding HopSkipDrive in 2014, Joanna spent 15 years in product management, building and scaling businesses for top technology, including WeddingChannel, Green Dot, and YP.com. In addition, Joanna spent the first part of her career in investment banking and private equity. Joanna has an MBA from Stanford University and a BS from the Wharton School at the University of Pennsylvania. She lives in Los Angeles with her husband and her two boys.
Beatriz Acevedo is the president of Acevedo Foundation and the co-founder of L.A. Collab SUMA Wealth.
Beatriz Acevedo, President, Acevedo Foundation; Co-founder, LA Collab; Co-founder, SUMA Wealth
Beatriz Acevedo is a leading inspirational voice and Latina entrepreneur in the United States. She has dedicated her career to empower and open doors for the next generation of Latinx leaders.
Beatriz started her career in media at a young age, first on radio and later on television. Her work earned her three Emmy's, one MTV music award, and a media correspondent award, among many others.
Most recently, she became a tech media entrepreneur as the Co-founder and President of mitú, the leading digital media brand for young Latinos in the U.S. The mentorship initiatives that she created through her Accelerator Program, have also provided invaluable access to young Latino storytellers.
Beatriz is a passionate and sought after speaker who enjoys discussions around diversity as good business, female leadership, and the economic impact of Latinos in America. She sits on numerous boards and is an advisor on Mayor Eric Garcetti's tech council as well as on Annenberg's foundation tech initiative, PledgeLA. She recently co-founded LA Collab, a Hollywood initiative to double Latino representation in Hollywood in front and behind the camera by 2030.
Beatriz is the President of her family's foundation "Fundación Acevedo." For the past 30 years, the Foundation has provided scholarships for students who lack the financial means to pursue higher education.
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Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
