Encantos Founder Steven Wolfe Pereira on His Multicultural Teaching and Publishing Platform

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 75 companies and is incubating several more.

On this episode of Office Hours, host Spencer Rascoff talks with Steven Wolfe Pereira about Encantos, a platform designed to help kids learn 21st century skills through storytelling.

Pereira got his start as an entrepreneur when he was young, selling used comic books in New York, where he grew up.

His mother, an immigrant from the Dominican Republic, and his father, born and raised in the Bronx, were both teachers who believed heavily in the importance of education.

"One of the key things that you're taught is that the thing that no one can ever take away from you is education," said Pereira.

In developing Encantos, Pereira wanted a platform that helped teach kids life and education skills that they don’t often learn in the classroom. The program features classes that teach everything from social awareness and compassion to multilingualism and financial literacy.

"We want to really have a playful learning approach. And it's actually grounded in learning science. But the whole idea of, ‘hey, we want to bring something to the world that would really resonate’," said Pereira.

Beyond a teaching tool, Pereira sees Encantos as a creator platform, where artists of all sorts can offer lesson ideas. Pereira sees it as a way to open the gates for creators of color, in particular, to build a portfolio of work.

“If you are a creator, you have a really hard time getting your stuff out into the world, no matter what type of creator,” Pereira said. “But when it comes to the kids-and-family space, it is almost impossible for you to actually get a book published or to do an animated series, or anything like that.”

Encantos aims to let creators publish their work on the platform and own the intellectual property.

Pereira’s journey to publishing is an unusual one. he studied international relations and economic development, and expected to do development work at the World Bank. But an internship through Sponsors for Educational Opportunity (SEO) got him working with Blackstone Group, and gave him a taste of finance.

"I didn't know anything about this world of finance. And it's one of those things where at SEO they teach you, you have to be the first one in and the last person out," said Pereira.

The experience pulled Pereira into the world of technology and media. He has been working in tech ever since.

Disclaimer: Spencer Rascoff is an investor in Encantos.

Want to hear more episodes? Subscribe to Office Hours on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Intern Joshua Letona contributed to this post.


Subscribe to our newsletter to catch every headline.


Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

Molly Wright
Molly Wright is an intern for dot.LA. She previously edited the London School of Economics’ student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA’s Daily Bruin.
Photo by Clem Onojeghuo on Unsplash

This is the first installment of Moves—a weekly feature highlighting job and career changes around the Los Angeles and Southern California tech ecosystem.

Moves is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here. And if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing sharmineh@dot.LA.

Read more Show less

Shipment Tracking Startup Route Claims Unicorn Status After $200 Million Funding Round

Harri Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Ecommerce shipment tracking startup Route—which is based in the “Silicon Slopes” hotbed surrounding Salt Lake City but has a growing presence in Los Angeles—is now claiming unicorn status after raising $200 million in new funding at a $1.25 billion valuation.

Read more Show less

Workers at Activision Subsidiary Raven Software Form Labor Union

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Photo by Amr Taha™ on Unsplash
Workers at Activision Blizzard subsidiary Raven Software have formed a new labor union and are seeking voluntary recognition by the Santa Monica-based video game publisher, just days after it announced plans to sell itself to Microsoft for nearly $70 billion.
Read more Show less