Former Snapchat Employees Move to Genies Engineering Team
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Virtual avatar company Genies wants to be the go-to option for online personas and it's targeting the wealth of talent and seasoned executives from the area's biggest tech firm, Snap Inc., to help make that goal a reality.
Genies' latest hire from the Venice-based social camera company is George "YJ" Tu, a former senior engineer who worked on its Snapchat app and Spectacles camera glasses. Prior to working at Snap, Tu worked for three and a half years as a senior engineer at Facebook and specialized in developing the company's mobile infrastructure.
Tu joins Genies as its director of engineering. Genies CEO and founder Akash Nigam told dot.LA Tu's main mandate is hiring engineers to continue developing its avatar creation platform and digital marketplace, where users can buy and sell digital collectibles and wearable items for their virtual selves.
Tu is the first engineering executive the company's hired since its launch in 2017, but it plans to devote a big chunk of its recent $65 million Series B raise to attracting new talent.
"I think we've landed quite a few Snap employees for a few reasons," Nigam said. "Genies and Snap are probably the two biggest social companies on the Westside in LA, so I think that's an attraction for people that are already local."
The company already has some big celebrity names using its tech to make and share avatars -- including Justin Bieber, Rihanna and hip-hop tycoons Migos -- and the next step is to bring in more users.
George "YJ" Tu is Genies' new director of engineering.
Nigam said the company's hired close to 30 new employees in the last three months, with about 80% of those hires being engineers. He added that roughly 90 people work at Genies, and estimated that 10% of them are ex-Snap employees.
"I think from a product perspective, we share a lot of philosophies and we're very similar in the way that we scheme and we game plan. Snap always is kind of shooting a few years in advance specifically within the social category."
Matt Sibka, Genies' vice president of recruiting, spent three and a half years at Snap creating a team for its CEO Evan Spiegel and was hired to do the same at Genies earlier this year. Genies competes with Snap's Bitmoji avatars, which got a 3D upgrade this July.
"Eighty percent of new spend after our fundraise, and anything moving forward for the next two years, is all going to be on engineering to become an engineering powerhouse," Nigam said. Genies has raised $110 million to date and Nigam previously told dot.LA the company wants to make "Ninety nine point nine percent of its revenue from selling digital goods.
Nigam said that the synergy between Genies and Snap wasn't a conscious choice, but noted that both companies have a similar vision – to advance augmented reality and encourage people to adopt virtual avatars that they can increasingly use as an extension of how they express themselves online.
Nigam's plan is to integrate Genies avatars into as many applications as possible. Currently the company has a deal with Facebook's Giphy that will let users bring their avatar with them to platforms where Giphy is integrated, like Facebook, TikTok or Snapchat – but Nigam said it wants to bring its avatars to popular games like "Roblox" too.
"That's the first API partnership, but we want to have hundreds of those," Nigam said. "So all of a sudden if you get ported into 'Roblox,' you can get any avatar."
Genies' next big goal is getting Generation Z to buy into the NFT hype by creating unique items for their avatars and then trading them. Genies is working with Dapper Labs, which operates NBA Top Shot and CryptoKitties, two of the most popular NFT exchanges, to create its own blockchain-based system for creating, verifying and selling digital goods.
Genies plans to make the marketplace available by the end of this year. Right now it's only accessible to celebrities, but Nigam said it'll open a beta version to customers by year's end.
"It almost becomes like a login authentication button, where you can port your Genie and your digital goods associated with it from one environment to the next, and in that case, we're kind of creating a new digital identity layer," Nigam said.
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Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
LA Venture: Taylor Adams on His ‘Blended Approach’ to VC
On this episode of the LA Venture podcast, Los Angeles native Taylor Adams talks about how his philanthropic work and time in venture capital motivated him to build Rise Together Ventures, a Santa Barbara-based venture franchise combining venture funding with philanthropy.
“My vision is to find ways to accelerate human progress on a multi-generational timeline,” he said. “That’s part of the reason why I think working within the innovation economy, as either a VC or founder is just so compelling because you’re working through this porthole to the future and building things that may or may not exist 10 years from now or could totally change the world.”
The tech and VC scene has been part of Adams’s life since he founded his first real estate development company while completing his undergraduate degree at USC. It was through raising funding for his second venture and “talking to a lot of family offices” that he was suddenly struck with this idea of a “blended approach.”
“Rather than just build a direct venture capital fund with the office, we should probably originate a venture capital allocation and do things like cash flow modeling and portfolio construction at that level,” he explained. “And then what we started to also do is play with this idea of what we call ‘blended platform approach,’ where you combine fund-of-fund investing with a third bucket that is direct investments.”
As opposed to targeting only market coverage and credibility, the new approach allowed him to expand funding to target other areas.
“What we're targeting is coverage, credibility, and then benchmarking,” he said. “And then the next bucket is the direct fund bucket. “
While working in the VC space, Adams was simultaneously serving on the board of Homeboy Industries, a gang rehabilitation and re-entry focused nonprofit in L.A.
“My perspective is that governments and nonprofits tend to scale linearly,” Adams said. “Whereas, for profit startups are capable of scaling exponentially. And with the problems that our society is facing today, we don't need linear scaling solutions.”
This led Adams to create Rise Together Ventures, with the goal of revolutionizing and creating a new paradigm in the philanthropic world.
“We're actually empowering for-profit startups to fully embrace their ambition to change the world by having the right incentives and mechanisms to be able to take their core capabilities and what they do best, and simply leverage those to create value within what we would traditionally deem as philanthropic domains,” he said.
At Rise Together, there are two separate pools of capital. One is a normal venture fund and the second one is a donor advised fund, which is a pool of philanthropic capital.
“We leverage something that we call philanthropic mirroring which is matching an equity investment with an equal amount of philanthropic capital,” Adams says.
Essentially, the funding that comes from the philanthropic capital is to gauge how the company would do. Currently, Rise Together is writing checks between $100,000 to $500,000 for early stage and late stage startups.
“If we create a structure where founders are empowered to effectively expand their product market fit by even just a little bit into more philanthropic domains and any segments of the market that can’t really pay for things, they can really fully embrace their vision for the future,” he said.
dot.LA Reporter Decerry Donato contributed to this post.
Click the link above to hear the full episode, and subscribe to LA Venture on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.
This podcast is produced by L.A. Venture. The views and opinions expressed in the show are those of the speakers and do not necessarily reflect those of dot.LA or its newsroom.
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Here's How To Get a Digital License Plate In California
Thanks to a new bill passed on October 5, California drivers now have the choice to chuck their traditional metal license plates and replace them with digital ones.
The plates are referred to as “Rplate” and were developed by Sacramento-based Reviver. A news release on Reviver’s website that accompanied the bill’s passage states that there are “two device options enabling vehicle owners to connect their vehicle with a suite of services including in-app registration renewal, visual personalization, vehicle location services and security features such as easily reporting a vehicle as stolen.”
Reviver Auto Current and Future CapabilitiesFrom Youtube
There are wired (connected to and powered by a vehicle’s electrical system) and battery-powered options, and drivers can choose to pay for their plates monthly or annually. Four-year agreements for battery-powered plates begin at $19.95 a month or $215.40 yearly. Commercial vehicles will pay $275.40 each year for wired plates. A two-year agreement for wired plates costs $24.95 per month. Drivers can choose to install their plates, but on its website, Reviver offers professional installation for $150.
A pilot digital plate program was launched in 2018, and according to the Los Angeles Times, there were 175,000 participants. The new bill ensures all 27 million California drivers can elect to get a digital plate of their own.
California is the third state after Arizona and Michigan to offer digital plates to all drivers, while Texas currently only provides the digital option for commercial vehicles. In July 2022, Deseret News reported that Colorado might also offer the option. They have several advantages over the classic metal plates as well—as the L.A. Times notes, digital plates will streamline registration renewals and reduce time spent at the DMV. They also have light and dark modes, according to Reviver’s website. Thanks to an accompanying app, they act as additional vehicle security, alerting drivers to unexpected vehicle movements and providing a method to report stolen vehicles.
As part of the new digital plate program, Reviver touts its products’ connectivity, stating that in addition to Bluetooth capabilities, digital plates have “national 5G network connectivity and stability.” But don’t worry—the same plates purportedly protect owner privacy with cloud support and encrypted software updates.
5 Reasons to avoid the digital license plate | Ride TechFrom Youtube
After the Rplate pilot program was announced four years ago, some raised questions about just how good an idea digital plates might be. Reviver and others who support switching to digital emphasize personalization, efficient DMV operations and connectivity. However, a 2018 post published by Sophos’s Naked Security blog pointed out that “the plates could be as susceptible to hacking as other wireless and IoT technologies,” noting that everyday “objects – things like kettles, TVs, and baby monitors – are getting connected to the internet with elementary security flaws still in place.”
To that end, a May 2018 syndicated New York Times news service article about digital plates quoted the Electronic Frontier Foundation (EFF), which warned that such a device could be a “‘honeypot of data,’ recording the drivers’ trips to the grocery store, or to a protest, or to an abortion clinic.”
For now, Rplates are another option in addition to old-fashioned metal, and many are likely to opt out due to cost alone. If you decide to go the digital route, however, it helps if you know what you could be getting yourself into.
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