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PG&E Is Seeking EV Owners for Its New Program to Sell Energy Back to the Grid
David Shultz
David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.
Pacific Gas and Electric is in the midst of enrolling customers into an ambitious new pilot program that seeks to use electric car vehicles as a means of powering daily life and stabilizing the grid.
The “Vehicle to Everything” pilot envisions a future in which automobiles not only draw their power from the electrical grid but can also strategically add electricity back in when demand is high — and generate some money for their owners along the way.
The concept of bidirectional energy flow using EV batteries isn’t new, and dot.LA has covered various vehicle-to-grid endeavors in the past. But having a utility company as large as PG&E onboard could begin to transform the idea into a reality.
Though the program’s website has been live for a few weeks, PG&E officially began to invite customers to pre-enroll starting on December 6th. The pilot has space for 1,000 residential customers and 200 commercial customers. PG&E isn’t releasing the numbers for how many people have signed up so far, but Paul Doherty, a communications architect at the company, says he expects the enrollment period to take several months, stretching into Q1 2023.
On the residential side, customers can receive financial incentives up to $2,500 just for enrolling in the pilot. That money, says Doherty, goes towards the cost of installing a bidirectional charger at the customer’s residence. The cost of installation varies according to the specifications of the residence, but Doherty says it’s unlikely that $2,500 will cover the full cost for most users, though it may come close, with most installations ranging in the low thousands.
But there’s more money to be had as well. Once the bidirectional charger is installed, customers can not only use the electricity to power their homes but also begin selling electricity back to the grid during flex alerts. Southern California residents may remember back in September when the electric grid was pushed to its breaking point thanks to an historic heatwave. During such events–or any other disaster that strains the system–customers can plug their vehicle in, discharge the battery and get paid.
Doherty says that users can expect to make between $10 and $50 per flex alert depending on how severe the event is and how much of their battery they’re willing to discharge. That might not seem like a huge sum, but the pilot program is slated to last two years. Meaning that if California averages 10 flex alerts per year like in 2022, customers could make $1,000. That could be enough to offset the rest of the bidirectional charger installation or provide another income stream. Not to mention, help stabilize our beleaguered grid.
There is one gigantic catch, however. PG&E has to test and validate any bi-directional charger before it can be added into the program. So far, the only approved hardware is Ford’s Charge Station Pro, meaning only one vehicle–the F-150 Lightning–can participate in the program. That should change soon as the utility company tests additional hardware from other brands. Doherty says they’re expecting to add the Nissan LEAF, Hyundai’s IONIQ 5, the KIA EV6 and others soon since it’s just a matter of testing and integrating those chargers into the program.
One name notably absent from that list is Tesla. So far, the country’s largest EV presence hasn’t announced concrete plans for bidirectional charging, meaning there’s no way for Tesla owners to participate in the pilot.
“We hope they come to the table as soon as possible,” says Doherty. “That would be a game changer.”
The commercial side of the pilot looks similar to the residential. Businesses receive cash incentives upfront to help offset the cost of installing bidirectional charger and then get paid for their contribution to stabilizing the grid in times of duress. PG&E says electric school bus fleets, especially, represent attractive targets for this technology due to their large battery capacity, high peak power needs, and predictable schedule–a strategy that mirrors what V2G pioneer Nuvve described to dot.LA back in October.
If California’s plan to transition all new car sales to electric by 2035 actually succeeds — which would require it to add nearly two million new EVs to state roads every year — that’s two million rolling, high power batteries with the potential to power our homes, our jobs and the grid at large. Getting there will be a colossal undertaking, but PG&E’s pilot should be a litmus test of sorts, assuming they can figure out how to get more vehicles than the Ford Lightning into the program.
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David Shultz
David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.
Mars, Money, and Makeovers : LA’s Big Week
08:43 AM | December 06, 2024
🔦 Spotlight
Happy Friday, LA!
This week has been full of energy in LA’s tech world, with some big moves that are hard to ignore. From a local company going public to bold partnerships and exciting projects, here’s a look at the stories driving conversations and shaping what’s happening right now.
ServiceTitan's IPO Ambitions
Image Source: ServiceTitan - Cofounders Ara Mahdessian & Vahe Kuzoyan
ServiceTitan, a Glendale-based software leader for tradespeople like plumbers, electricians, and HVAC technicians, is gearing up for a major step forward: its initial public offering. The company plans to offer 8.8 million shares priced between $52 and $57, targeting a valuation of up to $5.16 billion. Trading under the ticker “TTAN” on the Nasdaq, ServiceTitan’s IPO is backed by financial heavyweights Goldman Sachs and Morgan Stanley. ServiceTitan’s software simplifies essential tasks such as scheduling and payments for trades professionals, providing much-needed solutions in an industry frequently underserved by technology. The IPO reflects both the company’s rapid growth and a broader trend of integrating advanced tools into foundational industries.
SpaceX: Shooting for the Stars (and $350 Billion)
Image Source: SpaceX
SpaceX is on the verge of solidifying its place as the world’s most valuable startup, with insiders estimating a valuation of $350 billion, according to Forbes. It’s not just about rockets anymore; this company has its sights on global internet domination with Starlink and a future where Mars isn’t just science fiction. Investors are clearly betting big on SpaceX’s ability to pull off the impossible—time and time again. The company’s achievements not only redefine the limits of private enterprise but also establish SpaceX as a key player in reshaping humanity’s relationship with space. For the LA tech scene, SpaceX’s valuation is more than a number; it’s a reminder of what’s possible when ambition meets execution. The question isn’t “what’s next?”—it’s “what’s not?”
Anduril x OpenAI: The Future of AI Defense
Image Source: Anduril
In a move that underscores the rapid convergence of defense and cutting-edge AI, Costa Mesa-based Anduril Industries announced a partnership with OpenAI. This collaboration aims to bolster U.S. leadership in artificial intelligence while enhancing national security capabilities. Anduril, known for its autonomous defense technologies, is leveraging OpenAI’s advanced AI systems to supercharge its offerings. The implications? Think faster decision-making and smarter tech on the battlefield. This partnership not only signals Anduril’s commitment to innovation but also highlights the growing importance of AI in reshaping defense.
The Rose Bowl Legacy: Preserving an Icon
Image Source: VisitPasadena
The Rose Bowl, Pasadena’s iconic stadium and a symbol of Southern California’s rich history, is gearing up for an $80 million transformation as part of its "Lasting Legacy Campaign." This effort isn’t just about preparing for the 2028 Olympics—it’s about enhancing the fan experience while staying true to the venue’s historic roots. From new field-level club seats to a cutting-edge videoboard, upgraded Wi-Fi, and even a refurbished marquee sign, this project balances nostalgia with modern innovation. The Rose Bowl has always been more than just a stadium—it’s a cultural landmark that represents LA’s ability to honor its past while embracing the future. If there’s a place that embodies where history meets progress, it’s here.
2024 Wrapped: Your Year in Music
Image Source: Spotify
As the year winds down, music lovers are diving into Spotify Wrapped and Apple Music Replay 2024. These features don’t just highlight our favorite tracks; they showcase how deeply music integrates into our daily lives and memories. For anyone in the tech or startup world, these features are a masterclass in how data-driven personalization can deepen user loyalty and turn casual interactions into powerful engagement.
Whether it’s setting the stage for the next space frontier, advancing national security with AI, or revitalizing a cultural landmark, this week’s stories remind us that progress is as much about preserving what matters as it is about reaching for what’s next.
🤝 Venture Deals
LA Companies
- Nectir, an educational technology company that allows educators to design customized AI teaching assistants providing students with 24/7 personalized support, has raised a $4M Seed funding round led by Long Journey Ventures to develop new features and expand its team. - learn more
- Talus Network, a blockchain platform merging AI and decentralized tech to create smart agents, has raised a $6M Strategic funding round led by Polychain Capital at a $150M valuation to advance its ecosystem, including Protochain, Nexus, and an AI dating app. - learn more
LA Venture Funds
- Alexandria Venture Investments and B Capital participated in a $161M Series B financing round for Nuvig Therapeutics, a California-based biotech company specializing in immunomodulation therapies, to advance its second-generation immunomodulator into Phase 2 clinical development and expand its pipeline. - learn more
- Plus Capital participated in a $35M Series B funding round for Sage, a New York-based company specializing in senior living operations, to enhance its technology platform and expand its services across the U.S. and internationally - learn more
- Supply Chain Capital led a $4.5M Seed funding round for Celleste Bio, a cocoa tech company specializing in cell-cultured cocoa production, to scale its manufacturing capabilities and accelerate sustainable cocoa innovation. - learn more
- Village Global co-led a $5.75M Seed funding round for Across AI, a San Francisco-based startup developing AI-driven enterprise solutions, to accelerate product development and expand its team. - learn more
- M13 led a $5.4M Seed funding round for Cat Labs, an Austin-based startup focused on combating crypto and AI-enabled crime, with the funds being used to develop tools and services that address digital asset security threats. - learn more
- Chapter One Ventures participated in a $4M Seed funding round for Fiamma, a Singapore-based startup focused on decentralized finance infrastructure, with the funds being used to develop innovative tools for secure and efficient on-chain lending. - learn more
- The Games Fund participated in a $3M funding round for Playgama, a gaming platform that simplifies the distribution and monetization of HTML5 games across various platforms; the investment will be used to enhance their Platform-as-a-Service ecosystem, including monetization, quality assurance, and management tools. - learn more
- Fika Ventures led a $6M Seed funding round for StretchDollar, a Pittsburgh and San Francisco-based fintech startup that simplifies health benefits for small businesses through a self-service platform; the funds will be used to enhance their platform and expand their team. - learn more
- OCV participated in a $27.6M funding round for OSSIO, a Woburn, Massachusetts-based medical device company specializing in bio-integrative orthopedic implants; the funds will accelerate commercial efforts, including new product development and establishing a manufacturing and training center in Florida. - learn more
- Avalaunch participated in a $6.5M Seed funding round for Avant, a Palo Alto-based decentralized finance protocol that issues a "stable-value" token called avUSD, to scale its crypto yield products. - learn more
- Rebel Fund participated in a $2.5M Seed funding round for Circleback, a San Francisco startup that uses AI to generate meeting notes and action items, integrating with platforms like HubSpot and Notion; the funding will support expansion and development. - learn more
LA Exits
- Mission Cloud Services, a leading AWS managed services and consulting provider, has been acquired by CDW to enhance its cloud solutions portfolio. - learn more
- Of Kos, formerly VMed, a healthcare marketing agency specializing in digital and creative solutions, has been acquired by ONAR, a global network of marketing agencies, as part of its expansion into the healthcare marketing sector. - learn more
- Rhapsody Voices, a boutique podcast network representing leading content creators and offering tailored solutions for revenue growth through sponsorship representation, content creation, strategy, and marketing, has been acquired by Evergreen Podcasts. - learn more
- TEDIVO, a Long Beach-based software provider specializing in container supply chain tools like BAPLIE Viewer Online, has been acquired by Lynxis to enhance its port orchestration products and improve cargo management efficiency. - learn more
Read moreShow less
LA Clippers Launch Dedicated 'ClipperVision' Streaming Service
02:14 PM | October 17, 2022
LA Tech Darling Honey Will Adorn Clippers Jerseys This Year
A new streaming service unveiled by the LA Clippers this morning reflects the philosophy of the franchise’s chairman, former Microsoft CEO Steve Ballmer, about the role the NBA and its teams should play in shaping the digital viewing experience.
“We need to define the future of watching basketball,” Ballmer said in an interview with GeekWire. “We’ll always do a better job of that than any distribution partner. Whether we distribute directly or through an ESPN or a TNT or an Amazon, or whoever gets into the business of distributing these things, the experience that makes this the best basketball possible will come, I believe, from our league.”
Called ClipperVision, the new service costs $199.99 per year. Available only to viewers in the Los Angeles market, it will provide access to all the team’s games except those broadcast nationally.
The strategy is the sports equivalent of a retail brand selling directly to consumers as an alternative to traditional distribution channels, establishing a tighter connection to their customers or fans.
However, the new Clippers’ service will also grapple with a growing trend of subscription fatigue as consumers become weary of all the monthly services needed to access different slices of content.
Nonetheless, , Ballmer said the approach reflects ongoing trends in media consumption.
“I think the world’s going to mass personalization, mass customization,” he said, explaining that he sees no reason to fight that trend. “Every other aspect of content is going that direction.”
The ability to stream games in the LA area is a major difference from the NBA’s $99.99/year League Pass, which doesn’t let fans watch games in their local markets due to restrictions built into regional TV deals.
Enabled by New TV Contract
For the Clippers, Ballmer said, gaining the ability to launch the service was a “fundamental part” of the team’s recent contract renewal with Bally Sports, which distributes Clippers games and is also launching its own streaming service.
ClipperVision is built on the NBA’s NextGen platform and other shared technologies, with a “clear path” for other teams to launch their own services if they wish, using their own variations on the approach, Ballmer said.
Bally Sports, a subsidiary of Sinclair Broadcast Group, also holds the television rights to more than 20 other teams as part of its regional sports networks. Ballmer declined to speculate when asked if other NBA teams would use the Clippers’ new contract as a blueprint for their own renegotiations.
ClipperVision offers six viewing modes, including the team’s CourtVision augmented reality experience; Korean- and Spanish-language streams; and a live commentary mode called BallerVision, featuring former Clippers players such as Jamal Crawford, Baron Davis, and Paul Pierce, with guest appearances by Ballmer and celebrities.
BallerVision - Clippersyoutu.be
At launch, ClipperVision also comes with a special perk, a limited edition team jacket exclusive to subscribers. Ballmer said it was important to include something “physical and tangible” with the service.
One long-term goal is to unify user accounts across digital and in-person experiences.
“If you want to buy merchandise, or you’re coming into the arena, we already know you, and want to make your experience as personal as possible,” Ballmer said.
Like this year’s closely watched Clippers team, led by star players Kawhi Leonard and Paul George, the organization’s new streaming service is many years in the making.
Evolution of Sports Viewing
Ballmer said he has been thinking about the potential for bringing new levels of interactivity to sports viewing since he was Microsoft CEO. He pointed out that the Microsoft Surface sponsorship deal with the NFL had its origins in talks about interactive Xbox viewing experiences that didn’t pan out at the time.
He was able to explore his ideas further after buying the Clippers for $2 billion in 2014. Ballmer and the Clippers worked with tech company Second Spectrum to launch the CourtVision experience four years ago, with stats, animations and other graphics overlayed on screen in near real-time.
One advantage of the new direct-to-consumer streaming service, Ballmer said, will be the ability to add new capabilities in the future. He cited the hypothetical example of gamifying the experience as something that would be harder in a distribution scenario.
At the same time, the Clippers are still investing heavily in the future of in-person viewing. The team’s new 18,000-person arena, the Intuit Dome, is set to launch for the 2024-25 season in Inglewood, Calif.
In the long run, Ballmer said ClipperVision could become a meaningful source of income for the team, but the bigger priority for now is to control its own destiny in the distribution of content.
Cord-Cutting Continues, and the Metaverse expands
Ballmer is leaning into a broader trend in the way sports fans consume entertainment on small screens. In July 2022, opinion analytics platform Civic Science reported “that of the people who use a sports streaming service, 73% have cut the cord on cable or satellite television.” Watching sports is one big reason behind cord-cutting, according to Civic Science, but many viewers still prefer other streaming services over satellite and cable services, even if they have no interest in sports.
Meanwhile, teams in other sports are striking out with their own singular digital enterprises. The Los Angeles Kings dove headfirst into the metaverse in early 2022 with immersive, VR-friendly video packages, and the St. Louis Blues launched a metaverse shopping experience. In June this year, Los Angeles Lakers icon Earvin Magic Johnson invested in SimWin Sports—an NFT-backed digital sports league made up of virtual teams and athletes playing simulated games. The league hasn’t launched yet but continues to acquire capital and celebrity team owners like Backstreet Boy Nick Carter.
Even though consumers keep cord-cutting in favor of streaming, a recent Nielsen survey indicated 46% of viewers sometimes find themselves overwhelmed by the sheer quantity of available entertainment choices. So—if the Clippers are at the leading edge of a trend that will see more organizations creating dedicated pro team streaming channels as well as establishing metaverse presences, there’s a danger of it all becoming too much of a good thing.
This article first appeared on GeekWire. Steve Huff contributed additional material for publication on dot.LA.
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Todd Bishop, GeekWire
Todd Bishop is GeekWire's co-founder and editor, a longtime technology journalist who covers subjects including cloud tech, e-commerce, virtual reality, devices, apps and tech giants such as Amazon.com, Apple, Microsoft and Google. Follow him @toddbishop, email todd@geekwire.com, or call (206) 294-6255.
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