How GTLA Aims to Make Manufacturing in LA More Equitable and Eco-Friendly

Camay Abraham
Camay Abraham is a journalist, researcher, and a freelance reporter for dot.LA. She covers fashion, tech and culture and has previously written for Glossy, i-D, Dazed and Screen Shot, among other outlets. She has an MA in fashion psychology from London College of Fashion and has been interviewed by Vice and ABC Australia for her work in fashion and well-being. Pronouns: she/her.
Guadalupe (Loopé) Tlatenchi

Born and raised in South Central Los Angeles, Guadalupe (Loopé) Tlatenchi has worked in many areas of L.A.’s fashion industry for the past 10 years, first as a freelance patternmaker, then as a designer.

The city is home to one of the top fashion manufacturing capitals in the U.S. where over 40,000 garment workers work in sometimes dirty and dangerous factories, producing garments for as little as $6 a piece. A new state law, passed in October of this year called the Garment Workers Protection Act seeks to change this by eliminating the pay-per-piece system and compensating garment workers with an hourly minimum wage.


Tlatenchi’s experience in the industry has given her unique insight into these darker areas of the industry.

“I decided that... if I didn't want to be around that, but I still wanted to do fashion, I needed to create something on my own,” she says. “Sometimes, if you're not seeing a change, you kind of have to be the change and set an example for people.”

GTLA, her company, is a fashion design studio and manufacturing house that provides services for brands -- including Tlatenchi’s own brand Loopé. The company helps brands and designers at every stage of the production process, from design and development to apparel manufacturing.

Initially bootstrapped by Tlatenchi herself , GTLA was able to raise funding with the help of diversity-minded coalition PledgeLA. Tlatenchi also participated in entrepreneurial accelerator Grid 110,

We spoke with Tlatenchi about the future of GTLA and fashion manufacturing in Los Angeles and her hopes of creating a model of a post-pandemic fashion industry that is driven by community, sustainability and social equity.

Guadalupe (Loop\u00e9) TlatenchiGuadalupe (Loopé) Tlatenchi at her factory in Downtown Los Angeles.

What is GTLA's business model?

We are a multiservice apparel company -- we are manufacturers, a fashion house and a design studio. My company is still small, we have 10 employees, so we do many things. We develop designs, do fittings, sample making and garment production, basically we do everything internally. Some manufacturers consider themselves in-house, but they will subcontract, meaning they do not produce in-house.

During COVID we had to stop our projects due to the fact that we were not considered an essential business. Shortly after I designed and developed a cloth mask due to the shortage locally. I began taking wholesale orders from clients, boutiques and building contractors. I then created a website and started selling the mask at retail. Since we were selling and donating masks, we were able to switch gears and become an essential business.

In November 2020 the mask sales began to decrease and I launched our in-house apparel brand called Loopé, a lifestyle brand for men and women that would bring new revenue and target the direct to consumer market. It is sustainably and ethically made as I didn't want to create a brand that made so much waste. I design with upcycled materials and did a made-to-order approach. We can get an order, cut it, sew it and ship it out.

What differentiates GTLA from other garment manufacturers?

What makes us different is our quality and the attention to detail that we put into our pieces, and our employees and clients. Our clients can go to our place, sit down and develop their collection, go through emails, get their fabric delivered, while we take care of the cutting, sewing, etc. We have already developed the garments in-house so we have created an efficient way to manufacture the garment. We also provide consulting for brands and startup designers -- teaching them about fabrics and where to source them, and introducing them to vendors.

It's an intimate connection. Even though they're not there in every step of the way, I definitely make them feel like they are.

Also I care a lot about our employees and not just about fast turnaround. I've always paid garment workers minimum wage or more and always encourage them to learn more skills in production. With the right training and the right people in a good place where they feel comfortable to learn different skills, not only does their skill level grow, but [so does] their pay. For example, I can have someone do samples rather than production; a sample is a better paid job than production. That's one thing that I tell them: “Don't feel like you have to do that [one job]. Let's do more, let's evolve together.”

Obviously, we want to make money, but as far as our values, that's something that really separates us from any other manufacturers. If we weren't that way, we would be accepting any project.

What are your plans for the company in the near future and your plan for your fashion line?

I want to create a community and a place where designers can come to design and create their collections. Having designers care about who's making their garments and the people making the garments care about their work. On the manufacturing side, I want to integrate new technology and systems where we don't waste a lot of fabrics or material. I feel that's where it's headed.

New technology should not be looked at like we're replacing people, but more like we're making things easier for people.

Eventually I want to do wholesale, but only partner with boutiques that share the same values in ethical practices and sustainability. I still have a lot of work to do, but that's where I'm headed. I'm definitely connecting with the right people and I think that as long as I keep building those connections I will get there.

Loopé, the in-house brand, has now released three small collections and has seen growth in revenue and online presence. I plan on pushing this forward because the profit margin with the direct-to-consumer market is much larger, especially if GTLA is the foundation where it can be designed, developed and manufactured.

How would you describe your relationship with Grid 110 and Pledge LA and how they helped you with your company?

Grid 110 is an entrepreneurial accelerator program that I applied for and was chosen out of a few 100 people. It was a 12-week program where I was provided with mentorship and introduced to people and events that expanded my network and business know-how. Being in Grid 110 made me really look at the overall numbers and ask, “Does this make sense? Am I charging correctly?”

Although I have experience with pricing, it wasn’t until I got into the program that helped me really analyze myself and the business. I had to consider if I’m paying minimum wage to our garment workers, then what is the price that I have to place to compete with oversea prices and have a profitable business. I'm still in contact with Grid 110 and it's community of founders.

Pledge LA is a business grant program that helped raise $25,000 in funding for us. When I received the grant, it was during COVID, so I used some of the funds to update our internal admin, for example, my assistant didn't have a computer at that time, so I bought her computer, I was able to get my licenses in order such as public health and garment manufacturing licenses, and I was able to use some of the funds for payroll. The funding from Pledge LA definitely helped us, at least helped me get more permits and be in compliance with the city and the regulations.

Having no money in the beginning and just starting with a manufacturing shop, it has been the relationships that I've built throughout my way and I feel now, with Grid 110 and Pledge LA, that the possibilities are unlimited. Like a new door has opened for me.

Due to the changes we have been going through, our staff started to decrease due to some being unable to adapt to the company changes. The staff also reduced because we are now budgeting on our overhead and adapting to new clients and new projects. This is where programs like Grid110 and Pledge LA help us so much with mentorship and community. So currently GTLA is going through a transitional period in the business.

This interview has been edited for clarity and brevity.

The New Face of Live Shopping: Whatnot’s $5B Journey

🔦 Spotlight

Hello Los Angeles,

This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.

If you or someone you know has been impacted, there are resources available to help navigate this difficult time:

  • Pacific Palisades Fire Damage Maps: View here

These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.

While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.

Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.

For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.

The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.

As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.


🤝 Venture Deals

LA Companies

  • Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
  • Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
LA Venture Funds
  • Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
  • LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
  • Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
  • BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
  • Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
  • Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
  • Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
  • Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
  • B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
  • Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more

LA Exits

  • Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
  • Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
  • Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
  • ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
  • Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more

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Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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    A Strong Finish to 2024 for LA Tech: Crosscut Ventures Leads the Way

    🔦 Spotlight

    Happy Friday LA!

    As we close the book on 2024, Los Angeles has had a remarkable year in tech and venture capital. From groundbreaking funding rounds to industry-defining innovations, the city’s tech ecosystem has showcased its ability to adapt and thrive. Among the year’s final highlights was the announcement that Crosscut Ventures, one of LA’s premier early-stage venture capital firms, has added Jon Ylvisaker as its newest Partner.

    Crosscut Ventures’ Bold New Direction

    Announced in late December, Jon Ylvisaker’s appointment reflects Crosscut Ventures’ commitment to advancing its focus on the energy transition. Ylvisaker brings decades of experience in driving investments in energy technologies and digital infrastructure. As the founding partner and managing director of Yield Capital Partners, he led investments in startups and established companies shaping the future of sustainability. At Wolfacre Global Management, a Tiger Management hedge fund, he further honed his expertise in supporting impactful climate-focused solutions.

    Brian Garrett, Managing Director and Co-Founder of Crosscut Ventures, said, “Jon's extensive experience in climate and digital infrastructure investments, coupled with his impressive track record of bringing groundbreaking technologies to market, makes him the ideal partner to help lead our focus.”

    Since its founding in 2008, Crosscut has played a key role in shaping LA’s tech landscape. Ylvisaker’s addition reinforces the firm’s commitment to addressing global challenges like energy transition and sustainability, further solidifying its leadership in venture capital innovation.

    What’s Next for LA Tech in 2025

    The momentum from 2024 has set the stage for an even bigger year ahead. Entrepreneurs, investors, and innovators in LA are poised to take on new challenges and create meaningful change across industries.

    As we step into 2025, we want to thank everyone who helped make 2024 such a standout year. Here’s to another year of progress, innovation, and success. From all of us at dot.LA, Happy New Year!

    🤝 Venture Deals

    LA Companies

    • First Resonance, a company specializing in digital manufacturing software through its ION Factory OS, has raised a $20M funding round led by Third Prime with participation from Blue Bear Capital and others. This brings its total funding to $36M and will be used to accelerate product development, grow its customer base, and enhance support for advanced manufacturing sectors like aerospace, robotics, and clean energy. - learn more
    LA Venture Funds
    • Finality Capital Partners led a $17M Seed funding round for ChainOpera AI, a California-based company developing blockchain networks for AI-powered agents and applications, to accelerate product development, expand its team and enhance its blockchain and AI integration capabilities. - learn more

    LA Exits

    • Thirteen Lune, an inclusive beauty e-commerce platform, has been acquired by SNR Capital, marking a significant milestone in the platform's mission to amplify underrepresented beauty brands while fueling its next stage of growth. - learn more
    • Ergobaby, a leading brand in juvenile products known for its high-quality baby carriers, has been acquired by Highlander Partners. The acquisition aims to bolster Ergobaby’s growth, expand its product offerings, and strengthen its position in the parenting solutions market. - learn more

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