Los Angeles-based Goodpods launched at the start of the pandemic in the hopes of answering the question "What podcast should I listen to?"
As the podcast market has become more saturated, more and more companies are trying to make discovery easier. Google's Podcast app relies on AI-powered suggestions to lure listeners. Other podcasting platforms like Breaker take an approach more like that of social media.
The popular podcast mobile app Breaker will get a second life in Los Angeles.
Three-year-old Maple Media will use Breaker - the 10th most-downloaded podcast app on iOS in 2020 - to help amplify its podcasting presence.
Breaker is a podcasting platform that hosts over 700,000 shows. It competes with the likes of Apple Podcasts, and aims to help users discover podcasts based on what their friends like.