Podcast App Breaker Gets a New Life in LA

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Podcast App Breaker Gets a New Life in LA
Photo by C D-X on Unsplash

The popular podcast mobile app Breaker will get a second life in Los Angeles.

Three-year-old Maple Media will use Breaker - the 10th most-downloaded podcast app on iOS in 2020 - to help amplify its podcasting presence.

Breaker is a podcasting platform that hosts over 700,000 shows. It competes with the likes of Apple Podcasts, and aims to help users discover podcasts based on what their friends like.


Earlier this month, Breaker appeared to be shutting down when Twitter absorbed its employees. But, the company formerly based in San Francisco was resuscitated over the weekend after a 72-hour negotiation session. In the end, Breaker agreed to sell its website, technology and social media handles to Maple Media for an undisclosed amount.

Backed by private equity firm Shamrock Capital, Maple Media owns a portfolio of more than 150 mobile applications that reach over 40 million users monthly, according to the company.

When Breaker's CEO Erik Berlin and CTO Leah Culver "decided to join Twitter to help build out a new product for them, it was a natural fit for Erik to turn to us. What was most important to him, his team and investors was to see Breaker thrive," said Maple Media CEO Michael Ritter.

The deal came together over the weekend, Ritter said.

With podcasts growing ever more crowded, Maple believes it can help solve "the discovery challenge in podcasting: creators want to find an audience, and audiences are seeking out new shows." To do so, in the coming weeks it will launch a program to allow creators and brands to promote podcasts across its podcast apps Breaker, Player FM, Podkicker and its social media platform We Heart It.

The podcast industry brought in about $1.3 billion in 2020, according to research firm Omdia. Although that figure is less than what one blockbuster film can make, the space has attracted significant investment of late, driven largely by expectations of growth. Omdia forecasts industry ad revenue could triple by 2025 and that listenership could grow to two billion, up from about 800 million listeners in 2019.

Spotify, Apple and Amazon have all been ramping up their podcasting footprint. In December, Amazon acquired L.A.-based podcast studio Wondery for a reported sum of over $300 million.

Launched in 2017, Maple Media's business model is to acquire apps with a loyal following, then grow that user base and improve the app's monetization, said Ritter.

Operating them collectively is cheaper and allows the company to cross-promote their apps.

For instance, Maple plans to add podcasts onto We Heart It, which it says "many popular podcaster creators" use to promote their shows.

The company's portfolio includes two other podcasting apps, Player FM and Podkicker, which combined reach millions of monthly users, Ritter said. Player FM is the sixth most-downloaded podcasting app worldwide, he added.

Outside of podcasting, some of its popular apps include SwiftScan, WeekCal, Pic Stitch and Weather Hi-Def Radar.

https://twitter.com/hisamblake
samblake@dot.la

Subscribe to our newsletter to catch every headline.

LA Tech Week Day 5: Social Highlights
Evan Xie

L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.

Here's what people are saying about the fifth day of L.A. Tech Week on social:

Read moreShow less

LA Tech Week: How These Six Greentech Startups Are Tackling Major Climate Issues

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

LA Tech Week: How These Six Greentech Startups Are Tackling Major Climate Issues
Samson Amore

At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.

The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la

LA Tech ‘Moves’: LeaseLock, Visgenx, PlayVS and Pressed Juicery Gains New CEOs

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: LeaseLock, Visgenx, PlayVS and Pressed Juicery Gains New CEOs
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

***

LeaseLock, a lease insurance and financial technology provider for the rental housing industry named Janine Steiner Jovanovic as chief executive officer. Prior to this role, Steiner Jovanovic served as the former EVP of Asset Optimization at RealPage.

Esports platform PlayVS hired EverFi co-founder and seasoned business leader Jon Chapman as the company’s chief executive officer.

Biotechnology company Visgenx appointed William Pedranti, J.D. as chief executive officer. Before joining, Mr. Pedranti was a partner with PENG Life Science Ventures.

Pressed Juicery, the leading cold-pressed juice and functional wellness brand welcomed Justin Nedelman as chief executive officer. His prior roles include chief real estate officer of FAT Brands Inc. and co-founder of Eureka! Restaurant Group.

Michael G. Vicari joined liquid biopsy company Nucleix as chief commercial officer. Vicari served as senior vice president of Sales at GRAIL, Inc.

Full-service performance marketing agency Allied Global Marketing promoted Erin Corbett to executive vice president of global partnership and marketing. Prior to joining Allied, Corbett's experience included senior marketing roles at Disney, Warner Bros. Studios, Harrah's Entertainment and Imagi Animation Studios.

Nuvve, a vehicle-to-grid technology company tapped student transportation and automotive sales and marketing executive David Bercik to lead the K-12 student transportation division.

RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending