dating apps

It may not be love, but this fund made its first match.

A Gen-Z dating app hinged on short-form videos closed its first round of funding last month with backing from the California Crescent Fund, a new student-run venture capital firm focused on Southern California.

Lolly, the dating app, lets users upload videos into a feed and scroll through them for potential matches. Instead of swiping left or right, users hit "clap" on videos and later "crush" on the user — what the company calls a "non-binary matching model."

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The dating app, S'More, which is short for Something More, is getting some love from investors.

The New York-based company, billing itself as the first anti-superficial dating app, raised $2.1 million in seed funding led by Benson Oak Ventures to bring its fundraising total to $3 million.

The service, which debuted in Los Angeles in June, says it has registered more than 165,000 users since it came out of stealth mode last March and is seeing 20% to 30% monthly growth. Users skew female and young, with more than half under 35 years old.

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When Anna Ivey, CEO and co-founder of CommonCoach Inc., opened her inbox recently she noticed an email from someone who had connected with her on LinkedIn, but she soon found out he was not looking for a professional connection.

"Your beauty and charming smile caught my eye," the man wrote. "You have an amazing profile and glad I had the courage to write you after weeks of deep thought." He then added: "I hope no offense is taken."

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