When Anna Ivey, CEO and co-founder of CommonCoach Inc., opened her inbox recently she noticed an email from someone who had connected with her on LinkedIn, but she soon found out he was not looking for a professional connection.

"Your beauty and charming smile caught my eye," the man wrote. "You have an amazing profile and glad I had the courage to write you after weeks of deep thought." He then added: "I hope no offense is taken."

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Dating — whether online or IRL — is hard enough in Los Angeles. In a city so spread out, many romances face an uphill battle. Even a Hollywood-Santa Monica relationship can often fall into the long-distance category. Add the pandemic on top of it all, and L.A. singles are in a tricky spot. Many people have long been skeptical that online dating can be a way to find a real relationship. But with everything going virtual these days, there is little choice for those looking for love.

Adam Cohen-Aslatei thinks he can help you find "something more."

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If you think someone is attractive, swipe right. If you don't, swipe left and you never see them again. That's how Tinder and its scores of imitators have defined online dating for the last eight years. But for those looking for a deeper connection, S'More, which stands for "Something More," expands to Los Angeles Wednesday, bringing what it bills an "anti-superficial" dating app to a city with a reputation for superficiality.

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