wellness

Investors are betting consumers will finally take their vitamins.

At $65 a month, Venice-based GEM sells melatonin-free daily sleep supplements made with ingredients like magnesium, rosemary, pumpkin seeds and valerian root.

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Los Angeles startup PeaTos brands its products as an alternative to "junk food" like Cheetos and it just nabbed a former executive from competitor Frito-Lay, maker of the neon orange puffy chip.

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The focus on mental health and wellness has become increasingly more prevalent in recent years. But not only can it be extremely difficult to find the right resources as a patient and a provider, there still exists stigma around the act of seeking help. Mental wellness network Frame seeks to fix that, and not a moment too soon during the pandemic.

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