‘Like Modern-Day Phrenology’: Will a New Slew of Mobile Apps Improve Mental Health or Put Users at Risk?

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

‘Like Modern-Day Phrenology’: Will a New Slew of Mobile Apps Improve Mental Health or Put Users at Risk?

The pandemic has been a disaster for our mental health.

According to the Kaiser Family Foundation, the number of people experiencing depression, anxiety and other mental health issues nearly doubled among Americans. Little surprise, then, that the demand for mental health services has skyrocketed.

As the country grapples with its mental health crisis, Apple has a proposal: Turn to your phone.


The tech giant is betting that the smartphone provides a trove of data that could help alleviate common mental health struggles — though not everyone is convinced it's such a good idea.

UCLA researchers have been working with Apple to see if an iPhone can detect depression and anxiety via so-called emotion recognition, the Wall Street Journal reported in September. The project is still in early development stages, and the company has not announced what the end product will look like.

Apple's venture with UCLA will triangulate a slew of data points including facial expressions, audible cues like tone, how often and how fast people are walking, heart rate, speed and accuracy of typing and what they type to determine what signals correspond with certain mental illnesses, according to the outlet. They will also ask participants to fill out surveys about how they feel. (Apple and UCLA did not respond to requests for comment.)

"If it's true that mental health affects people's day-to-day lives, then the question is in what ways does it affect people's day-to-day lives? And in what of those ways is there something measurable?" said UCLA professor Dr. Arash Naeim, who was not involved in the research with Apple.

But activists and experts warn the technology, which would use facial expressions as a data point in determining a user's mental health, could be used to exploit the people who use it.

"We have rampant mental health issues and no good routine way of screening for them. So if you were able to develop an automated way to really understand depression, anxiety, stress levels, that's really an advancement," said Ritika Chaturvedi, a precision medicine expert at the USC Schaeffer Center. "But — as with everything in tech — without guardrails, without regulation and without really understanding what the technology is actually doing, it's rife for abuse."

Facial recognition technology has long been used to match faces to identities, and is a trusted surveillance tool of government and law enforcement agents — often at the expense of activists, journalists and immigrants.

But emotion recognition takes it to another level by using one's face and attempting to infer people's emotions, which could heighten tensions in dangerous law enforcement situations, or have racist implications (like when Google's AI classified some photos of Black people as gorillas).

"I am a deep skeptic that such technology can actually work in any meaningful way," said Mark McKenna, a privacy law professor at UCLA. (McKenna was not involved in the research with Apple.) "So I think there's a huge risk of error here in ways that could be really damaging."

McKenna points to a variety of potential nefarious uses for this technology. For example, it might be deployed as a more sophisticated lie detector test — one that looks at emotional cues to determine whether someone is anxious. It could also bolster existing technology that claims to use facial recognition to determine someone's likelihood of committing a crime.

"It's kind of like modern-day phrenology done with digital tools," he said.

Doctors Are Relying More and More on Digital Technology

Even before this latest mental health bet, Apple was on the hunt to better utilize its products to improve users' health, as noted by its recent effort to expand the Apple Watch's capabilities as a glucose monitor. It has also added tools on the smartwatch to detect irregular heart rhythms and notifications to limit audio exposure on the iPhone.

These tools can often fill in the gaps for doctors who often rely on their patients to be accurate historians about their own health, diet and emotions. Arguably, the most intimate connection anyone has is with their smartphone. If patients can't articulate they're feeling depressed, aren't even aware they are dealing with a mental health struggle, it's almost impossible to provide them with proper care as poor mental health can be the root of other health problems.

"There's a lot of potential for technology to be able to leverage more information about the individual, make a contribution in their lives and health," said Naeim, the UCLA professor. "The future is having better data and using the better data in a smarter way to better make an impact on our patients' lives and as well as empowering patients themselves."

Health Privacy in a Digital World

But Apple isn't the only company that is collecting and leveraging highly personal data points. A plethora of period-tracking apps, mental health apps and food-tracking apps have the ability to collect and sell data on their customers.

"Health privacy has always been one of the biggest categories that people have been worried about" in data privacy circles, said McKenna. "We have a regulatory system, but that regulatory system is woefully inadequate for the kinds of tools that we have now, and especially where we live in a world where everybody is creating apps to track all kinds of information."

That regulatory system, the Health Insurance Portability and Accountability Act (HIPAA), was established in 1996 to standardize how doctors stored and shared patient health information so they don't jeopardize their privacy. The law only applies to health care institutions, and it's simply a disclosure that notifies a patient how their health information can be used.

"There's a huge industry of apps and health data That aren't regulated by HIPAA because they're not health care providers," McKenna said.

According to the Journal, Apple hopes to be able to warn people they may be struggling with mental health problems and ask them to seek care. But using facial recognition as a data point to determine one's emotion has use cases that reach far beyond the realm of mental health.

Photo by Carles Rabada on Unsplash

Emotion Recognition Is the New Wave of Facial Recognition

A 2019 study by psychologists at Northeastern Universityfound that there are no objective ways to measure how one's face corresponds with emotions. Furrowing eyebrows, upturned corners of the mouth and a scrunched nose are not conclusively tied to a specific emotion. People's faces are simply constructed in different ways; pinched eyebrows on one person could be just close eyebrows on another.

That doesn't mean the technology isn't being used. 4 Little Trees, a Hong Kong company, has found success in a program that is said to be able to detect emotions in children as they attend school from home. AI-based emotion-detection software has been used on the Uyghur Muslims in China.

Chaturvedi said there needs to be guardrails put in place to make sure people can enjoy the benefits of this kind of technology without being exploited, and it would need to come from the public policy leaders and privacy experts.

"Because you need to give up a certain level of privacy, it makes it so that bad actors exploit the same technology," she said. "What we need are the guardrails to protect from harm, rather than the privacy itself being the fundamental issue."

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The New Face of Live Shopping: Whatnot’s $5B Journey

🔦 Spotlight

Hello Los Angeles,

This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.

If you or someone you know has been impacted, there are resources available to help navigate this difficult time:

  • Pacific Palisades Fire Damage Maps: View here

These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.

While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.

Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.

For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.

The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.

As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.


🤝 Venture Deals

LA Companies

  • Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
  • Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
LA Venture Funds
  • Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
  • LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
  • Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
  • BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
  • Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
  • Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
  • Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
  • Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
  • B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
  • Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more

LA Exits

  • Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
  • Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
  • Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
  • ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
  • Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more

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Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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    A Strong Finish to 2024 for LA Tech: Crosscut Ventures Leads the Way

    🔦 Spotlight

    Happy Friday LA!

    As we close the book on 2024, Los Angeles has had a remarkable year in tech and venture capital. From groundbreaking funding rounds to industry-defining innovations, the city’s tech ecosystem has showcased its ability to adapt and thrive. Among the year’s final highlights was the announcement that Crosscut Ventures, one of LA’s premier early-stage venture capital firms, has added Jon Ylvisaker as its newest Partner.

    Crosscut Ventures’ Bold New Direction

    Announced in late December, Jon Ylvisaker’s appointment reflects Crosscut Ventures’ commitment to advancing its focus on the energy transition. Ylvisaker brings decades of experience in driving investments in energy technologies and digital infrastructure. As the founding partner and managing director of Yield Capital Partners, he led investments in startups and established companies shaping the future of sustainability. At Wolfacre Global Management, a Tiger Management hedge fund, he further honed his expertise in supporting impactful climate-focused solutions.

    Brian Garrett, Managing Director and Co-Founder of Crosscut Ventures, said, “Jon's extensive experience in climate and digital infrastructure investments, coupled with his impressive track record of bringing groundbreaking technologies to market, makes him the ideal partner to help lead our focus.”

    Since its founding in 2008, Crosscut has played a key role in shaping LA’s tech landscape. Ylvisaker’s addition reinforces the firm’s commitment to addressing global challenges like energy transition and sustainability, further solidifying its leadership in venture capital innovation.

    What’s Next for LA Tech in 2025

    The momentum from 2024 has set the stage for an even bigger year ahead. Entrepreneurs, investors, and innovators in LA are poised to take on new challenges and create meaningful change across industries.

    As we step into 2025, we want to thank everyone who helped make 2024 such a standout year. Here’s to another year of progress, innovation, and success. From all of us at dot.LA, Happy New Year!

    🤝 Venture Deals

    LA Companies

    • First Resonance, a company specializing in digital manufacturing software through its ION Factory OS, has raised a $20M funding round led by Third Prime with participation from Blue Bear Capital and others. This brings its total funding to $36M and will be used to accelerate product development, grow its customer base, and enhance support for advanced manufacturing sectors like aerospace, robotics, and clean energy. - learn more
    LA Venture Funds
    • Finality Capital Partners led a $17M Seed funding round for ChainOpera AI, a California-based company developing blockchain networks for AI-powered agents and applications, to accelerate product development, expand its team and enhance its blockchain and AI integration capabilities. - learn more

    LA Exits

    • Thirteen Lune, an inclusive beauty e-commerce platform, has been acquired by SNR Capital, marking a significant milestone in the platform's mission to amplify underrepresented beauty brands while fueling its next stage of growth. - learn more
    • Ergobaby, a leading brand in juvenile products known for its high-quality baby carriers, has been acquired by Highlander Partners. The acquisition aims to bolster Ergobaby’s growth, expand its product offerings, and strengthen its position in the parenting solutions market. - learn more

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