netflix gaming

netflix gaming

Photo by Thibault Penin on Unsplash

Netflix’s earnings report contained a few surprises this fourth quarter, including the news that its founder and leader for 25 years Reed Hastings would step down.

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Netflix/BossFight

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Netflix is doubling down on its push into gaming.

The streamer is launching its own gaming studio out of Helsinki. Previously, Netflix’s gaming strategy has been acquisition-based; it bought Next Games, Boss Fight Studios and Night School Studio within the last year. Former Zynga and Electronic Arts executive Marko Lastikka will lead the Finnish studio. Developing a new studio is a bold move for a company whose previous gaming endeavors have been labeled a failure.

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Photo by Thibault Penin on Unsplash

Netflix’s early efforts to create a business out of mobile gaming are hitting a rough patch.

The company began offering mobile games based on its hit shows like “Stranger Things” or “The Queen’s Gambit” last November. Since then it’s had a difficult time getting its subscriber base to play the 26 titles currently available.

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