Netflix Pushes Further Into Video Games With First-Person Shooter Title

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

A still from Netflix's new zombie first-person shooter called “Into The Dead 2: Unleashed."
Courtesy of VanDAM/Netflix
Netflix is expanding further into video games with the upcoming release of three new mobile titles, including its first-ever first-person shooter game.

The streaming giant has already released 14 titles since launching video games on mobile devices in November, including some using intellectual property from Netflix originals like “Stranger Things.” The games are free for Netflix subscribers and available on Apple and Android devices.

On Tuesday, Netflix announced three more games dropping this month, including a zombie first-person shooter called “Into The Dead 2: Unleashed.” The title, developed by New Zealand-based developer Pik Pok, features dozens of levels where players can “maim, mow down, and eliminate the Dead,” per Netflix’s description. The company also unveiled a narrative puzzle game titled “This Is A True Story” and a retro-style brick-breaker called “Shatter Remastered.”

The new titles come on the heels of Netflix’s pending $72 million acquisition of Finnish mobile games developer Next Games, announced earlier this month. The deal was the streaming giant’s second acquisition of a video game company in only six months, following its September purchase of Glendale-based gaming studio Night School.

Netflix, which has a huge footprint in Los Angeles, has expanded beyond traditional movies and TV shows in other ways, too. In addition to mobile games, it has released interactive movies and shows that blur the line between TV and video games. It remains to be seen whether the strategy will pay off for the streaming giant, which has seen its subscriber growth slow down in recent quarters.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays
Courtesy of Rivian.

Rivian’s stock lost 7% yesterday on the back of news that the company could face delays in fulfilling Amazon’s order for a fleet of electric delivery vans due to legal issues with a supplier. The electric vehicle maker is suing Commercial Vehicle Group (CVG) over a pricing dispute related to the seats that the supplier promised, according to the Wall Street Journal.

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