Events Software Startup Swoogo Lures Bain Capital Investment

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Events Software Startup Swoogo Lures Bain Capital Investment
Photo by CHUTTERSNAP on Unsplash

Swoogo, a Century City-based startup that offers event management software, has raised $20 million in fresh funding led by private equity giant Bain Capital, it announced Tuesday.


Founded in 2015, Swoogo provides a corporate event management platform to clients like software company Atlassian, cloud content management firm Box and e-document provider DocuSign. Swoogo said the new funding, which it described as a Series B round, will go toward expanding its platform and developing its hybrid and virtual event services.

Bain’s investment will see David Healey, a vice president at the Boston-based firm, join Swoogo’s board of directors.

Swoogo is led by CEO Christopher Sykes, whose investment firm Eagle Rock Capital acquired a majority ownership stake in the startup in March 2020. On Tuesday, Swoogo said it has “nearly tripled its recurring revenues” in the two years since Sykes’ acquisition.

“As a result of COVID and the industry's rapid pivot to virtual events, we've seen decades of development compressed into months,” Sykes said in a statement. “With Bain Capital's support, we look forward to bringing the same rich insights we've unlocked for virtual events to in-person and hybrid events.”

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

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From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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