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Six Los Angeles-based startups demoed apps spanning digital health care to a digital wine marketplace during Snap's Yellow Accelerator demo day.

The 14-week program — this year completely virtual — comes with a $150,000 investment to companies at the intersection of tech and creativity. It concluded Thursday with presentations from each founder team.

Here's what the L.A. companies have been up to since joining the program:

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Nine-second news stories, podcasts designed for road trippers and digital companions for those suffering from a chronic illness. These are some of the ideas behind the latest cohort accepted to Snap's Yellow Accelerator.

The nine companies chosen will each receive $150,000 and participate in a 14-week curriculum to help develop their businesses. The program will culminate in late April with a demo day.

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Clay Weishaar and his sneaker-freaker colleagues designed Dropr, an AR app to recreate the experience of camping out overnight to score a pair of limited-edition kicks. Working with developers and engineers from Snap, they then gamified the experience and added a social component to help make it go viral.

Dropr debuted today alongside eight other companies' new products, all of them developed in conjunction with Snap as part of the company's inaugural Yellow Collabs program.

Snap has previously run three Yellow Accelerator programs, geared toward early-stage companies. In October, it launched Yellow Community, a year-round virtual and in-person (eventually) events circuit for L.A. entrepreneurs. Collabs augments these efforts to connect Snap with external minds and ideas.

The new program focuses on more established companies and helps Snap keep its finger on the pulse of innovation outside the company's walls. It also helps Snap distinguish itself from other social media companies – not only by creating new features for users, but by spreading recognition of Snap's development tools among external developers and designers who can use them for their own projects and companies.

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