Meet the New Products From Snap's Inaugural Yellow Collabs Program

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Clay Weishaar and his sneaker-freaker colleagues designed Dropr, an AR app to recreate the experience of camping out overnight to score a pair of limited-edition kicks. Working with developers and engineers from Snap, they then gamified the experience and added a social component to help make it go viral.

Dropr debuted today alongside eight other companies' new products, all of them developed in conjunction with Snap as part of the company's inaugural Yellow Collabs program.

Snap has previously run three Yellow Accelerator programs, geared toward early-stage companies. In October, it launched Yellow Community, a year-round virtual and in-person (eventually) events circuit for L.A. entrepreneurs. Collabs augments these efforts to connect Snap with external minds and ideas.

The new program focuses on more established companies and helps Snap keep its finger on the pulse of innovation outside the company's walls. It also helps Snap distinguish itself from other social media companies – not only by creating new features for users, but by spreading recognition of Snap's development tools among external developers and designers who can use them for their own projects and companies.

Collabs began on September 21, with a cohort of companies creating games, experiences and other features that integrate with Snap. These integrations can live inside or outside the Snapchat app, and sometimes both, as when a user is ushered between two apps. Some integrations rely on Snap's developer tools, many of which were first announced at Snap's 2020 Partner Summit this summer.

The program focused on supporting companies using the following Snap integrations:

-Snap Minis: small apps that live within Snapchat, with no extra installation required

-Dynamic Lenses: augmented reality (AR) overlays – which Snap calls lenses – that respond to dynamically generated inputs, such as a user's location

-Scan: Computer vision technology that can match what a camera sees with relevant lenses

-SnapML: Lenses designed with machine learning neural networks

-Snap Kit: A wide suite of additional developer tools

The nine companies in the 13-week remote Collabs program worked with Snap employees and executives on product development, design and strategy. Five of the nine companies in this first cohort are based in Los Angeles.

Snap did not provide official applicant numbers, but said the "overwhelmingly positive" response has validated its approach of finding "companies with big ideas for how to leverage the Snap platform to create incredible experiences with the help of some of ours."

Introducing the Nine Projects from Snap's First Yellow Collabs Program

www.almostfun.org

Almost Fun

A nonprofit that provides culturally-relevant, interactive educational resources for BIPOC and low-income students

Snap Integration: A Snap Mini designed to support users' learning, either individually or in groups with friends in their Snapchat network

Fake Artists

A Venice-based creative studio focused on using AR, ML and other tech to help brands engage fans through virtual experiences

Snap Integration: Integrates Snap's dynamic lens into its app, Dropr, which is meant to digitize fashion product-drops through AR try-ons and gamify the experience through challenges that unlock new items

"They were able to coach me on how people engage with Snapchat and the camera to create a better product," said Fake Artists co-founder Clay Weishaar, who is also one of Snap's official Lens Creators. "Originally it was just a virtual try-on...but Collabs helped us come up with gamified try-ons and using unlock mechanisms to reward people, which all comes together in this sharing loop that can reach millions of people."

The next step for Weishaar is to move from a dynamic lens Snap-integration that takes users back and forth between Dropr and Snapchat, and instead use Snap's Camera Kit to fully embed the experience into Dropr.

Givingli

An L.A.-based gift-giving company for digital greeting cards and e-gifts

Snap Integration: A Snap Mini that helps Snapchat users share expressive greetings, celebrate special occasions and connect through giving

NewNew

An L.A.-based social polling app, which helps groups of friends make everyday decisions

Snap Integration: Using Story Kit, one of the developer toolkits within Snap Kit, users on Snapchat and NewNew can create decision-making polls to turn their Snapchat messages into interactive content

"There was a real genuine interest in what we were building," NewNew co-founder Courtne Smith said. "They had a lot of questions and they were really interested to know how we were thinking about our products. I think they could see an immediate synergy between us and them."

"Collabs gave me insight into the inner workings of Snap and how they make decisions and what their values are," she continued. "They were really eager to teach us as much as possible...It's not every day that you get to pick the brains of people who work at these companies and do so so openly and freely."

QReal

Helps companies market and sell products through 3D and AR content with a focus on food, furniture and fashion

Snap Integration: Uses Snap's dynamic lens to import running workout data from a user's phone into a Snapchat lens, meant to help exercise apps and brands create marketing campaigns

SketchAR

An AI-based mobile app that helps users develop their creativity through tools like AR-assisted drawing and photo-editing

Snap Integration: A new tool that allows SketchAR users create and share their own AR lenses.

Snack Break

An L.A-based app-building company that focuses on "bitesize" communication to create shared experiences

Snap Integration: Arteest, Snack Break's newest app, uses Snap's dynamic lens to allow users to make drawings based on a friend's suggestions, then share their creations on Snapchat.

Stacks

A social video studio that helps users to discover, remix and share video and gif memes

Snap Integration: A Snap Mini that enables users to share, edit and react to video and gif memes

Tastemade

An L.A.-based media company focused on food, travel, and home & design content; it reaches 300 million monthly viewers and has been working with Discover, Snap's curated content platform, since its launch in 2015

Snap Integration: A Snap Mini, "Tastemade Me Do It", that offers weekly recipe and DIY challenges, along with polls and stickers that users can share with friends

"We really see this as a huge opportunity to grow our audience and build an even bigger business through Snapchat," said Tastemade general manager of social, Lauren Arso.

"We love the work we do on Discover, and with the Mini platform, we were excited that we could have a little more control over the experience," she continued. "We're also working with the Snap team to create new ways to connect the Discover platform with the Mini platform."

Snap's Yellow ecosystem is now comprised of three programs – Collabs, Accelerator, and Community – but the company's developer and integration tools are not limited to program participants; most are available via a quick application process.

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Sam Blake primarily covers media and entertainment for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LA

From Your Site Articles

Match Goes Niche With $100M Move

Grace Lee

🔦 Spotlight

Hello Los Angeles,

It’s May, and LA is about to have one of its more important weeks.

The Milken Institute Global Conference 2026 returns to Beverly Hills next week, bringing together thousands of investors, operators, policymakers, and executives. It’s one of the few places where public markets, private capital, and tech actually overlap in the same rooms, and where you can usually get an early read on what capital is leaning into before it fully shows up in the data.

This year, one theme is already starting to surface. Platforms are getting more specific, not more broad.

This week’s news is a good example.

Match Group is investing $100 million into Sniffies, a fast-growing, location-based platform built for gay, bi, trans, and queer men. It’s a notable move for a company best known for mainstream dating apps like Tinder and Hinge, and it signals a deeper push into more niche, community-driven platforms.

Sniffies operates very differently from traditional dating apps. It’s more real-time, more map-based, and more focused on immediacy than long-term matching. In other words, it’s built around behavior, not profiles.

And that’s what makes the investment interesting.

For years, the dominant strategy in consumer platforms was scale, build one product that works for everyone. But what we’re seeing now is the opposite. The platforms that are gaining traction tend to be the ones that understand a specific audience deeply and build for how that group actually behaves.

Match leaning into that shift isn’t just about expanding its portfolio. It’s a recognition that growth is coming from focus.

And in a city like Los Angeles, that’s usually where things start.

Below are this week’s venture deals and fund announcements across LA 👇

🤝 Venture Deals

LA Companies

Illuminant Surgical raised an $8.4M seed round to accelerate the rollout of its real-time anatomical projection platform, which aims to give surgeons enhanced visibility during procedures. The company’s “Skylight” system is designed to project internal imaging directly onto the patient, improving precision and reducing risk, and the funding will support product development and early commercialization efforts. - learn more

Jupid raised $840K in early funding to support its AI-native accounting platform, which is designed to automate bookkeeping, tax filing, and compliance for small businesses directly within banking platforms. The company is building what it describes as an embedded “AI accountant” that integrates with financial institutions to streamline operations for entrepreneurs, and plans to use the funding to expand partnerships and accelerate product development as demand grows for automated financial tools. - learn more

Lumicup raised a $4.38M Series A to expand its product line and scale manufacturing as it looks to meet growing demand for its consumer health and wellness products. The company plans to use the funding to increase production capacity, invest in new product development, and strengthen its distribution as it continues to grow its footprint in the market. - learn more

Counterpart raised a $50M Series C to expand its AI-driven “agentic insurance” platform, which helps small businesses manage growing legal and employment risks tied to AI adoption. The round was led by Valor Equity Partners with participation from existing investor Vy Capital, bringing the company’s total funding to $106M, and the capital will be used to launch new insurance products, expand risk management capabilities, and scale its underwriting platform. - learn more

Nervonik raised a $52.5M Series B to advance its next-generation peripheral nerve stimulation technology, which aims to deliver more precise, personalized treatment for chronic pain. The round was led by Amzak Health with participation from Elevage Medical Technologies, U.S. Venture Partners, Lumira Ventures, Foothill Ventures, and Shangbay Capital, and the company plans to use the funding to accelerate clinical programs and move toward commercialization. - learn more

LighthouseAI raised an $8M Series A to expand its AI-powered platform that helps pharmaceutical companies manage state licensing and regulatory compliance. The round was led by Boxcars Ventures with participation from TGVP and existing investors, and the company plans to use the funding to enhance product development, improve service delivery, and support continued growth as it scales across the pharma supply chain. - learn more

LA Venture Funds

MANTIS Venture Capital participated in Rogo’s $75M Series C, backing the AI platform as it builds autonomous financial agents designed to streamline complex workflows for banks and investment firms. The round was led by Sequoia Capital and included a mix of major financial institutions and venture firms, signaling strong demand for AI tools that can augment decision-making across high-stakes finance. - learn more

M13 participated in Chord’s $7M funding round, backing the AI commerce platform as it builds a “context layer” designed to unify fragmented data, tools, and workflows for retail brands. The round was led by Equal Ventures with participation from Chingona Ventures and CEAS Investments, and the company aims to help operators move beyond dashboards toward systems that can make real-time decisions and automate actions across the business. - learn more

Fika Ventures participated in Lumian’s funding round, backing the startup as it launches an AI-native Amazon agency designed to automate and optimize how brands operate on the marketplace. The company is focused on replacing traditional agency workflows with AI-driven systems that can manage everything from advertising to operations in real time, reflecting a broader shift toward automation in e-commerce. - learn more

Riot Ventures co-led True Anomaly’s $650M Series D, backing the defense space startup as it scales spacecraft, software, and autonomous systems designed for national security missions in orbit. The round values the company at around $2.2 billion and brings total funding to over $1 billion since its 2022 founding, and the company plans to use the capital to accelerate mission deployments, expand manufacturing, and grow its workforce as demand increases for space-based defense capabilities. - learn more

Clocktower Technology Ventures participated in Clarasight’s $11.5M Series A, backing the AI-powered travel and expense platform as it works to unify fragmented enterprise data into a single system. The round was led by AlleyCorp with participation from several travel and fintech-focused investors, and the company plans to use the funding to expand product development and scale go-to-market efforts as demand grows for AI-driven efficiency in corporate travel. - learn more

Halogen Ventures and Mucker Capital participated in SkyfireAI’s $11M seed round, backing the startup as it builds an AI-native platform for coordinating autonomous, multi-drone operations. The company’s software is designed for public safety and defense use cases, helping teams deploy and manage fleets of drones with greater speed and efficiency without increasing staffing, and it plans to use the funding to accelerate product development, expand its team, and scale deployments with government and mission-critical customers as demand grows for autonomous drone systems. - learn more

Matter Venture Partners led OpenLight’s $50M Series A-1, with participation from Acclimate Ventures, Catapult Ventures, and existing investors, backing the photonics company as it scales its next-generation chip platform for AI infrastructure. The funding brings total capital raised to $84M and will be used to accelerate global deployment of its silicon photonics technology across data centers, telecom, and other high-bandwidth applications. - learn more

Alexandria Venture Investments participated in Fathom Therapeutics’ $47M Series A, backing the biotech startup as it applies quantum chemistry and AI to design next-generation small molecule drugs. The oversubscribed round was led by Sutter Hill Ventures with participation from Chemistry and other investors, and the company plans to advance its platform, which simulates protein behavior inside living cells to accelerate drug discovery. - learn more

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Netflix Doubles Down on LA

Grace Lee

🔦 Spotlight

Hey Los Angeles.

Goodbye Coachella, hello Stagecoach. The desert doesn’t stay quiet for long, and neither does LA’s entertainment machine.

This week, that momentum showed up in a more permanent way.

Netflix is expanding its footprint in Los Angeles with a major move to take over and invest in Radford Studio Center, a historic production lot in Studio City. The company is planning a long-term transformation of the site, with upgrades to soundstages, production offices, and infrastructure designed to support the next generation of film and television production.

It’s a notable shift in a moment when production has been under pressure in California, with studios increasingly looking outside the state for cost advantages. Netflix going deeper in LA, and specifically into a legacy studio lot, signals a different kind of commitment. Not just to content, but to where that content actually gets made.

And it comes at a time when the streaming wars have matured. Growth is harder, budgets are tighter, and the focus has shifted from scale at all costs to efficiency and control. Owning or operating more of the production environment gives Netflix tighter control over timelines, costs, and output.

For Los Angeles, it’s a reminder of what still anchors the city. Even as AI, defense tech, and infrastructure startups continue to rise, entertainment remains one of the few industries where LA isn’t just competitive, it’s foundational.

Different headlines each week, but a consistent theme underneath them. Whether it’s power, autonomy, or content, the companies that matter are investing in the layers they don’t want to outsource.

And in this case, that layer is Hollywood itself.

Below are this week’s venture deals, fund announcements, and acquisitions across LA 👇

🤝 Venture Deals

LA Venture Funds

UP Partners and Calm Ventures participated in Reliable Robotics’ $160M funding round, backing the autonomous aviation company as it advances pilotless flight technology for cargo and passenger aircraft. The round included a mix of new and existing investors, and the company plans to use the capital to accelerate certification efforts and expand deployment of its autonomous systems across commercial aviation. - learn more

Blue Heron Ventures participated in Tava Health’s $40M Series C, backing the company as it expands its tech-enabled mental health platform into a more integrated, full-stack system for providers, employers, and health plans. The round was led by Centana Growth Partners with participation from existing investors, and the company plans to use the funding to roll out new AI-powered tools and broaden access to care while reducing administrative friction across the system. - learn more

Vamos Ventures participated in Zócalo Health’s $15M Series A, backing the company as it scales its tech-enabled, community-based primary care model focused on high-need and underserved populations. The round was led by .406 Ventures with participation from existing and new investors, and the company plans to use the funding to expand its clinics and deepen partnerships with Medicaid programs as demand for accessible care grows. - learn more

LA Exits

Studio71 has been acquired by Fixated as part of a broader deal in which German media company ProSiebenSat.1 sold its North American creator business, giving Fixated a large-scale network of creators and podcast operations and significantly expanding its footprint as it continues an aggressive roll-up strategy in the creator economy. The move signals continued consolidation in the space, with Fixated building a more vertically integrated platform across talent management, content production, and distribution. - learn more

Bonsai Health has been acquired by ModMed, bringing its AI-powered patient engagement platform into a broader healthcare software ecosystem. The deal is aimed at integrating Bonsai’s “agentic AI” capabilities into ModMed’s platform to automate patient outreach, fill care gaps, and improve scheduling across a network of nearly 50,000 providers. - learn more

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A $26M Push Into Power in LA

Grace Lee

🔦 Spotlight

Hello, Los Angeles.

Coachella Weekend 2 is here, which usually means LA is either heading back to the desert or happily staying put this time around. Back in the city, the focus this week is less about music infrastructure and more about something far more critical, power.

That’s where this week’s news comes in.

Critical Loop, a Los Angeles-based energy startup, raised a $26 million Series A to tackle one of the least talked about bottlenecks in tech right now, grid interconnection. In simple terms, it’s the process of getting power to where it’s needed, and increasingly, that process is too slow to keep up.

Critical Loop is building modular microgrid systems that can be deployed in days instead of years, giving industrial operators, data centers, and other energy-heavy users faster access to power without waiting on traditional grid upgrades. The round was led by Conifer Infrastructure Partners and Hanover, with participation from Better Ventures, Climate Capital, Adapt Nation Capital, and Cyrus Ventures.

The timing here matters. Between AI infrastructure demands, electrification, and a broader push toward domestic energy resilience, power is quickly becoming a gating factor for growth. You can build the data center, the factory, or the next big thing, but none of it works if you can’t turn it on.

That’s what makes companies like Critical Loop worth watching. They’re not building the flashiest part of the stack, but they’re solving for the piece everything else depends on.

And in a city that knows a thing or two about scaling ambition quickly, that might be the most important layer of all.

Below are this week’s fund announcements across LA 👇

🤝 Venture Deals

LA Venture Funds

Anthos Capital participated in Wealth.com’s $65M Series B, backing the AI-powered estate and tax planning platform as it scales across financial institutions. The oversubscribed round included new investors like Titanium Ventures and Pruven Capital alongside existing backers, and the company plans to use the funding to expand product development, pursue acquisitions, and grow its enterprise footprint as demand rises for AI-driven wealth management solutions. - learn more

Anamika Ventures participated in Sage Haven’s $3M pre-seed round, backing the AI-powered messaging and calling app designed to create a safer communication environment for kids. The round was led by Anamika Ventures alongside Fabric Ventures and a group of early-stage investors, as the company launches a platform focused on preventing cyberbullying through real-time AI moderation and parent oversight tools. - learn more

MANTIS Venture Capital participated in Factory’s $150M Series C, backing the AI startup as it builds autonomous software engineering systems for enterprise teams. The round was led by Khosla Ventures and included firms like Sequoia Capital, Blackstone, Insight Partners, and NEA, valuing the company at $1.5 billion. Factory plans to use the funding to invest further in product development and global expansion as demand grows for AI-driven tools that can automate large portions of the software development process. - learn more

Rebel Fund participated in Uplane’s $4.5M seed round, backing the AI startup as it looks to replace traditional marketing agencies with a platform that automates ad creation, testing, and budget optimization. The round was led by Play Ventures with participation from Y Combinator, 20VC, and Multimodal Ventures, and the company says its technology can improve return on ad spend by automating performance marketing workflows. - learn more

Alexandria Venture Investments and Presight Capital participated in Alloy Therapeutics’ $40M Series E, backing the biotech infrastructure company as it scales its AI-powered platform for drug discovery and development. The round included a mix of new investors like 8VC and JIC Venture Growth Investments alongside returning backers, valuing the company at $1 billion and underscoring continued interest in platforms that combine AI, data, and lab services across the biopharma lifecycle. - learn more

Finality Capital Partners participated in HYFIX’s $15M seed round, backing the semiconductor startup as it builds American-made chips designed to power drones and autonomous robots. The round was led by Craft Ventures with participation from Catapult Ventures, Multicoin Capital, and Sky Dayton, and the company is developing an integrated system-on-a-chip to replace fragmented hardware stacks and reduce reliance on foreign components. - learn more

Rainfall Ventures participated in Stendr’s $5.4M pre-seed round, backing the Norwegian defense tech startup as it builds an AI-native platform for drone detection and counter-drone operations. The round was co-led by Rainfall alongside ACME Capital and Skyfall, with additional participation from Antler, StartupLab, and other early-stage investors, and the company plans to use the funding to accelerate development of its multi-sensor technology and expand engineering capabilities. - learn more

Slauson & Co. participated in Slate Auto’s $650M funding round, backing the EV startup as it works to bring a lower-cost electric pickup truck to market. The round was led by TWG Global and comes as the Bezos-backed company prepares to begin production, targeting a more affordable segment of the EV market with a customizable truck expected to launch later this year. - learn more

Navitas Capital co-led Primepoint’s $10M seed round, backing the AI startup as it builds a platform that reads and connects complex construction drawings to streamline project workflows. The round also included investors like Penny Jar Capital, NextView Ventures, GS Futures, and Aglaé Ventures, and the company plans to use the funding to expand its platform and grow adoption among large commercial contractors. - learn more

Alexandria Venture Investments participated in Neomorph’s $100M Series B, backing the biotech company as it advances its molecular glue degrader platform targeting previously undruggable diseases. The round was led by Deerfield Management with participation from Regeneron Ventures, Longwood Fund, and Binney Street Capital, and the company plans to use the funding to support ongoing clinical trials and expand its broader drug development pipeline. - learn more

Introducing the Nine Projects from Snap's First Yellow Collabs Program

Almost Fun

Fake Artists

Givingli

NewNew

QReal

SketchAR

Snack Break

Stacks

Tastemade

🔦 Spotlight

🤝 Venture Deals

🔦 Spotlight

🤝 Venture Deals

🔦 Spotlight

🤝 Venture Deals

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