An Inside Look Into LA-Based FCTRY LAb’s Shoe Technology

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

A machine digitally making a shoe
Courtesy of FCTRY LAb

Last week, Los Angeles-based prototyping footwear company FCTRY LAb announced the launch date of its second drop of Knight RNR, pronounced as “Night Runners,” which is the company’s first footwear product. This drop comes a month after its first release of the shoe.

As previously reported by dot.LA, Omar Bailey launched the lab with Abhishek Som with the intention of helping independent designers cut down the time it takes for their designs to reach the market.


Within 24 hours of the first product going live, over half the batch of Knight RNR sold and the rest were sold out a few days after.

In the run up to the release, I was invited to visit FCTRY LAb in the heart of Downtown Los Angeles to check out the company’s shoe technology.

As soon as I walked down two flights of stairs, I was quickly transported to a lush-like jungle with palm trees planted on every corner. The one story structure’s walls were draped with vibrant, green leaves and teal glass panels that lined the center causing natural light to make its way in.

Entering the facility, I saw FCTRY LAb’s sign shining right through the two glass doors which led me to its headquarters, where all the shoe making magic begins.

The prototyping lab has several shoe making posts that look a lot like sewing machines, a wall dedicated to Bailey’s footwear designs, an assembly process room and plenty of office space and one very large 3D printer which Head of Innovation Satyan Gohil walked me through.

Currently, FCTRY is using a J850 from Stratasys, a manufacturer of 3D printers, software and materials for polymer additive manufacturing as well as 3D-printed parts on-demand.

Gohil said, “the 3D printer is what FCTRY calls the heart of the prototyping experience.”

“Traditionally, what happens is you take a sketch, and you send it to Asia,” Gohil added. “Asia is then trying to figure it out, you're doing the back and forth and that takes 12 to 18 months to get it dialed to the end result.”

Head of Innovation Satyan Gohil demonstrating how to use the 3D printer. Courtesy of FCTRY LAb

But at FCTRY, it only took the team a month and half to sketch, create prototypes and build the Knight RNR in its final form.

Depending on the complexity of the design, the team can take anywhere from one to two weeks to hand it off to be 3D printed. Some of the software the team utilizes to design the shoes include Rhino, a 3D computer graphics and design application and a visual ideation, modeling, prototyping and project management tool called solidworks.

In addition the team uses Maya, another application that generates 3D assets, and is widely used in film and television. And Volumental, a platform used to build accurate 3D body models for the customization of products.

Gohil shared that depending on the design, it only takes the team between 12 to 24 hours to 3D print a prototype. Some of the materials they use to create their footwear prototypes include plastic resin or thermal polyurethane (TPU).

“Basically it(TPU) just has a powder and it gets centered,” Gohil said. “Centered means a laser hits it and solidifies it. This process gives you a little more perception of what it’s going to be in its final form.”

The biggest advantage in having the 3D printer in-house, according to Gohil is “the ability to simulate different materials. Both rigid and flexible can be printed on both static and flexible materials. Speeding up the process of creation allows us to be fully in control of the entire design and development cycle.”

A sample of FCTRY's prototypeCourtesy of FCTRY LAb.

So far, FCTRY has already collaborated with former Los Angeles Rams cornerback Jalen Ramsey and has plans to work with other NFL players, music artists and a large publicly traded multinational company.

“There's a lack of know-how on how to build footwear and the lack of equipment and technology to really prototype it,” Som said. “So it’s a unique positioning that there are not that many other end to end independent sneaker prototyping labs that will work with any creator and any brand.”

An earlier version of this story referred to the product as Night Runner.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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