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Photo courtesy of Art Hearts
Fashion Tech Works Opens New Coworking Space for Emerging Designers
Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
For Cindy Keefer, CEO of Fashion Tech Works, sustainability has always been a way of life. The woman behind Downtown Los Angeles’ new coworking incubator for designers and artists grew up a far cry from Hollywood, on an organic farm in Wisconsin.
“I've been an environmentalist since I was born,” said Keefer, a vegetarian since childhood. “So for me, I never had a breakthrough moment.”
Sustainability is at the heart of Fashion Tech Works’ mission: The incubator is particularly interested in giving a home to designers and technologies “that improve the sustainability of apparel design and production,” according to its website.
“The passion is just so alive that I could actually change the trajectory of apparel manufacturing, to be sustainable and clean,” Keefer told dot.LA. “I want to be that hub for these young designers who want to make a difference,” Keefer said.
Earlier this month, the third floor of The New Mart in Downtown L.A. was bustling with designers and models preparing for Art Hearts Fashion, an annual Los Angeles Fashion Week event for local designers. Keefer partnered with Art Hearts to host a “fashion hub” that gave young talents the opportunity to network with brands like Doc Martens and Bellaria, as well as industry veterans like Condé Nast Latin America senior editor José Forteza.
Photo courtesy of Art Hearts
“There's a void in the fashion program in Los Angeles, especially,” Art Hearts founder Erik Rosete said. A designer and long-time attendee of fashion weeks in Milan and Paris, Rosete noticed L.A. Fashion Week’s lack of a space for people to meet designers and get a hands-on experience of the clothing being showcased on the runway.
“It was very natural and synergistic that the partnership happened, because it created the opportunity to fill the void in L.A. Fashion Week,” he told dot.LA.
In 2015, Keefer and her husband Tom hosted Melange, a fashion tech conference held at The New Mart. The panelists included Liz Heller of TOMS shoes, Ashley Crowder of VNTANA and Kristine Upsuleja of Madison Innovative Materials, whom Keefer considers innovators in the fashion space.
During the first five years after the Melange conference, Keefer and her husband laid the groundwork for their business and created strong relationships with founders of other fashion incubators like Arizona-based FABRIC. Keefer used the pandemic as an opportunity, accepting a small business grant from the government which she used to launch Fashion Tech Works.
What was once storage space for The New Mart is now Fashion Tech Works’ incubator and coworking space, equipped with a content creation studio, events spaces and private offices.
Among the designers who showcased their work at the Art Hearts Fashion Hub was Symone Carter, designer of Le Mo’ney and a member of Fashion Tech Works.
“I just needed to be somewhere where I can get creative and meet other creatives,” Carter said. “I stumbled upon Fashion Tech Works on Instagram, set up an appointment to do a walkthrough and fell in love with it that first day.”
Photo by Decerry Donato
Each designer is required to have a fashion degree to become a member. There are three different tiers: silver ($60 per month), which is a remote membership that has access to the space two days out of the week; gold ($95), which includes daily access to the building; and premium ($750), which provides the designer with a private office space, access to the content creation studio for six hours a month and an opportunity to showcase their line on the runway.
Designers who become Fashion Tech Works members will receive the support of both FABRIC and garment producer Lefty Production Co. and access to the ORB360 machine, a 3D photographic technology that offers a 360-degree view on models. Keefer said Fashion Tech Works is also collaborating with other companies that focus on photographic printing, digital layouts, and cutting; she did not name those companies but said partnerships will be announced soon as negotiations are being finalized.
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Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Bird’s SPAC Deal is Done: First Day on the NYSE Ends Virtually Flat
02:36 PM | November 05, 2021
Bird, the Santa Monica-based firm that makes and rents electric scooters, ended its first full day as a publicly traded company with its stock price up by a fraction of a percent at $8.40 per share.
By merging with Switchback II, a special purpose acquisition company, Bird skipped the traditional IPO process to list on the New York Stock Exchange. Now closed, the deal put a combined $414 million in cash and credit at the scooter company's disposal — minus fees related to the merger, Bird said on Friday.
The SPAC deal originally valued Bird at around $2.3 billion.
Now trading under the ticker "BRDS," Bird CEO Travis VanderZanden said in a statement that the funds will fuel its growth and further its mission of providing "environmentally friendly transportation for everyone." Bird plops rentable scooters on sidewalks in more than 350 cities.
Bird's revenue plummeted at the onset of the pandemic, as lockdowns confined commuters to their homes, but the company recently reported a rebound in revenue and declining losses for its second fiscal quarter of 2021.
While Bird leads the pack on scooter rentals, its competitor Lime revealed today that it raised $523 million from investors ahead of a possible public debut next year.
Why "BRDS"? Earlier this week, footwear company Allbirds started trading on the Nasdaq exchange under the symbol "BIRD," perhaps beating Bird to the punch. Bird did not immediately respond to a request for comment.
Friday energy Today was electric for the @BirdRide listing Come take a ride behind the scenes of all the action $BRDSpic.twitter.com/9KMjBLzpHP— NYSE \ud83c\udfdb (@NYSE \ud83c\udfdb) 1636137781
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Harri Weber
Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.
More SPAC Action: Tech Company Using Gravity to Store Energy Inks $1.6 Billion Deal
12:56 PM | September 09, 2021
Energy Vault, a startup that uses gravity and composite blocks heavier than a school bus to store renewable energy, plans to go public in a $1.6 billion merger with a special purpose acquisition company (SPAC).
The combined entity — consisting of the Westlake Village, Calif.-based clean energy startup and a shell company called Novus Capital Corp. II — aims to list on the New York Stock Exchange under the ticker "GWHR." The companies expect the deal to close during the first quarter of 2022.
Energy Vault's tech was developed to help utilities "solve the problem of power intermittency that is inherent with wind and solar energy generation," said Robert Piconi, the clean energy company's CEO and co-founder in an announcement of the deal.
In its search for a business to take public, Novus CEO Robert Laikin said the blank-check firm "looked at over 100 companies."
Earlier this year, another SPAC set up by Laikin took AppHarvest public. The firm builds gigantic greenhouses and was at one point valued at $1 billion. AppHarvest's market cap currently hovers around $770 million.
These mergers are part of a larger trend that has drawn scrutiny from regulators, shareholders and lawmakers alike. Sen. John Kennedy introduced a bill earlier this year that would force SPACs to be more transparent with investors. "It's right and fair that a SPAC should disclose how its sponsors get paid and how that affects the value of its public shares," the Senator argued. "The Sponsor Promote and Compensation Act would require this kind of transparency," he added.
What is a SPAC?
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