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Today:
- Peacock Will Be Available on Google and Android Devices in July
- Snap Debuts at 'NewFronts' Showcase for Potential Advertisers
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Peacock Will Be Available on Google and Android Devices in July
<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQxMjk3My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NTcyNTcyM30.ovhO534ibGlL_YlkstiBbv4VDVVToMLOkyajgZw3Fys/image.png?width=980" id="a5ac1" class="rm-shortcode" data-rm-shortcode-id="390b7cd8d014d507d9ac9be3e7cac3f9" data-rm-shortcode-name="rebelmouse-image" /> <p>NBC's new streaming service Peacock has added Google and Android devices — including Andriod TV and Chromecast — to the apps that will stream its nearly 15,000 hours' worth of content beginning July 15. NBC has already announced plans to launch on Apple and Xbox.<br></p><p>Streaming will be free (but not ad-free) through October 15. Viewers can also level-up to the ad-free service for an additional $5/ month. </p><p>The service <a href="https://dot.la/nbc-peacock-streaming-service-2645721883.html" target="_blank">launched in mid-April across Comcast's platforms</a>, where it hopes to add value for its parent company's 28.6 million customers. </p><p>Peacock's library will include a flock of NBC favorites like Parks & Recreation, 30 Rock and Law & Order: SVU; movies from Universal Pictures and Dreamworks Animation such as Jurassic Park, E.T. and Shrek; and news segments, talk shows, original series and content from Telemundo. Peacock will also offer a selection of live sports (once those migrate back), and in 2021 will have exclusive rights to The Office.</p><p>As we <a href="https://dot.la/nbc-peacock-streaming-service-2645721883.html" target="_blank">reported in April</a>, speculation is that part of Comcast's strategy is to retain Pay-TV customers while also guiding a controlled move toward streaming, so it doesn't lose out as more customers shift toward cord-cutting. </p>Snap Debuts at 'NewFronts' Showcase for Potential Advertisers
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="3495a1de57e0e24a1b96e5e0c7d82395"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/HQ7JwIwrWY0?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>For the first time, Snap is presenting at today's NewFronts, the digital media world's annual summit of presentations to woo prospective advertisers. The event is being held virtually this year.<br></p><p>The Santa Monica-based firm describes the occasion as "a culmination of hard work that's been happening at Snap around content and video advertising for years."</p><p>Snap will be highlighting a collection of data points:</p><ul><li>As of June 22, Snapchat reaches over 100 million people in the U.S., including 90% of people aged 13-24</li><li>229 million people worldwide reportedly use the app every day</li><li>The company now also has more daily users aged over 25 than all of Twitter's self-described "monetizable user base"</li><li><span></span>Total daily time spent watching shows on Discover more than doubled from Q1 2019 to Q1 2020</li><li>Average time spent watching by people over 35 also doubled from Q1 2019 to Q1 2020</li></ul><p>Snap will also share results of a study from Nielsen that found, for example, that a Bud Light ad campaign on Snap was nine times more efficient at reaching the target audience than television advertising. Nielsen also found that the platform provided an average 23% bump on top of TV campaigns, across 20 separate ad campaigns that appeared on Snap. </p><p>The company will also be announcing a new unscripted original series at the event, as well as the renewal of <em>Driven</em>, a docuseries that the company says reached over 15 million viewers in its first installment.<br></p><p>Across all Discover, 45 shows have reached monthly audiences exceeding 15 million viewers, the company says, and the platform now operates with over 350 partners in 15 countries. </p>From Your Site Articles
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