Snapchat’s Attempt to Protect Young Users From Third-Party Apps Falls Short

Snapchat’s Attempt to Protect Young Users From Third-Party Apps Falls Short

Some Snap Kit platform developers have skirted guidelines meant to make the app safer for children.

A new report from TechCrunch released Tuesday found that some third-party apps that connect to users’ Snap accounts have not been updated according to new guidelines announced in March. The restrictions, which target anonymous messaging and friend-finding apps, are meant to increase child safety. However, the investigation found a number of apps either ignore the new regulations or falsely claim to be integrated with Snapchat.


The Santa Monica-based social media company announced the changes after facing two separate lawsuits related to teen suicide allegedly caused by the app. Over 1,500 developers integrate Snap features like the camera and Bitmojis. Snap originally claimed the update would not affect many apps.

Developers had 30 days to revise their software, but the investigation found that some apps, such as the anonymous Q&A app Sendit, were granted an extension. Others blatantly avoided the changes—the anonymous messaging app HMU, which is now meant for adult users, is still available to users "9+" in the App Store. Certain apps that have been banned from Snap, like Intext, still advertise Snapchat integration.

“First and foremost, we put the privacy and safety of our community first and expect the products built by our developer community to adhere to that standard in addition to bringing fun and positive experiences to people,” Director of Platform Partnerships Alston Cheek told TechCrunch.

The news is a blow to Snap’s recent efforts to cast itself as a responsible social media platform. The company recently announced Colleen DeCourcy would take over as the company’s new chief creative officer and CEO Evan Spiegel to recently made a a generous personal donation to graduates of Otis College of Art and Design. The social media company currently faces a lawsuit from a teenager who claims it has not done enough to protect minors from sexual exploitation. In April, 44 attorney generals sent a letter to Snap and TikTok urging the companies to strengthen parental controls. (Disclosure: Snap is an investor in dot.LA.)

Lawmakers are considering new policies that would hold social media companies accountable for the content on their platforms. One such bill would require social media companies to share data with independent researchers.

Snapchat recently rolled out augmented reality shopping features and influencer-led original content to grow its younger base of users.

O'Brien Joins Scopely Board of Directors

The Culver City mobile game unicorn, Scopely, announced Wednesday that Chief Revenue Officer Tim O'Brien has been appointed to the company's board of directors. Since he joined Scopely in 2014, the company has grown from 50 to 800 employees and reached a $1.7 billion valuation.

"My time at Scopely has been the highlight of my professional career, and I'm really proud of the tremendous growth we've achieved," O'Brien told dot.LA in an e-mail. "The business has scaled 35x over these last six years, and I continue to be energized every day to come to work and tackle new challenges with all of my Scopely partners."

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Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

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ben@dot.la
⚽️ LA-Based Venture Capitalist Turned Pro Soccer Player

🔦 Spotlight

Courtney Reum boasts quite the assortment of descriptors: 45-year-old American venture capitalist, Paris Hilton’s brother- in-law, entrepreneur, best-selling author, former Goldman Sachs investment banker, and now, professional soccer player. The former D1 soccer player at Columbia University, embarked on an unlikely journey to join a soccer team, Länk FC Vilaverdense, in Portugal's second division. With the help of Corey Woolfolk, a biotech executive and ex-pro player, Reum pursued his dream of playing professional soccer, targeting clubs in Turkey, Scandinavia, and Portugal. Vilaverdense took a chance on Reum, enticed not only by his sports skills but also by a substantial loan he offered to ease the club's financial strain, along with potential future investments and access to his business network.

To prepare for his debut, Reum invested heavily in a 10-week crash course involving intensive training, coaching, and medical care. Despite already being in good shape, he underwent specialized soccer-oriented strength and conditioning, overcoming injuries and utilizing services like cold plunges and body vibration therapy. Training was rigorous, with former pros guiding him as he balanced his venture capital duties, scaling back some hours at his LA-based firm, M13. On Sunday, May 5th, Reum was brought onto the field at minute 86 for his pro debut during the match against Torreense. Though his future involvement with the team remains uncertain, he will stay in Portugal until the end of the season.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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