'It's a No-Brainer': NYC and SF Tech Workers Move to LA for Sun, Space and Cheaper Rent During the Pandemic

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

'It's a No-Brainer': NYC and SF Tech Workers Move to LA for Sun, Space and Cheaper Rent During the Pandemic

Editor's note: This is the first of a two-part series. Read the second part here: The exodus from L.A. Tech workers who traded cramped one-bedroom apartments by the ocean for 4-bedroom houses in Las Vegas.

Roger DaSilva, who grew up in New Jersey and lived in New York for two decades, long dreamed about trading the honking horns and gridlock of Manhattan for the sand and ocean breezes of Manhattan Beach.

"When I would visit L.A., it just felt like a different country with the people, the easy going nature, and the genuine friendliness of the people," said DaSilva. "It's that laid back vibe, and I love the beach and the sun."

But there was one thing stopping the move. DaSilva is an outsourced chief financial officer so he can work from anywhere, but his wife works at an advertising agency, which required her to be in the New York office full-time. Then COVID-19 hit and the DaSilva's could work from anywhere. In June, they listed their Murray Hill three-bedroom home and rented a house in Venice Beach while they searched for something more permanent.

"If it weren't for COVID, we would still be in New York," DaSilva said.


The DaSilvas are one of more than a dozen professionals interviewed by dot.LA who suddenly found themselves untethered to offices during the pandemic and decided to abandon their cramped apartments in emptied out New York and San Francisco to finally realize their dream of living by the beach. They cited a mix of personal and professional reasons for moving – a growing tech scene, relatively more affordable housing, and the ability to live a better lifestyle.

To be sure, more people are leaving Los Angeles than arriving during the pandemic, accelerating a yearslong trend of migration to cheaper cities such as Las Vegas, Phoenix and Sacramento. But for those coming from New York or San Francisco who are wealthy enough to afford million dollar-plus mortgages, L.A. still offers a relative bargain. According to Zillow, the median home value in San Francisco is $1,447,191 and the median rental price in San Francisco is $4,500 compared to $752,508 for homes in Los Angeles and $3,500 for rentals.

Nick Dowdle, growth product manager at the real estate startup ZeroDown, was shelling out $2,400 a month to rent a cramped room in a three bedroom townhouse in San Francisco's trendy Castro District until recently moving to Marina Del Rey. He is now spending $2,100 a month to rent his own one-bedroom in a luxury complex that includes a pool, hot tub and outdoor gym.

"It's a no-brainer," said Dowdle. "My productivity has gone up and I've been happier. If I have to work from home, I'd rather be somewhere warm and sunny."

Feverish demand, driven by the likes of Dowdle and DaSilva, has driven L.A. asking prices up by 17% from a year ago, twice the average increase nationwide.

"Prices are growing like never before," said Taylor Marr, lead economist at Redfin. "There is a massive price appreciation in what sellers can ask for."

Ferocious bidding wars have returned and realtors say they are getting so much interest from New Yorkers that they can hardly keep up, especially on the city's more prosperous Westside.

"It's as if as soon as COVID-19 hit everyone wanted to flee New York," said Nina Kubicek, a global luxury realtor at Coldwell Banker. "We couldn't believe how inundated we got this year with a flood of New Yorkers and East Coast clients that either want to lease or purchase here."

In typical years, Kubicek says she would receive calls from New Yorkers every few months, but now it is several a week and she is forced to turn down clients. "I have never been this busy in 16 years of doing this," she said, a far cry from the doomsday slowdown she and others in the real estate industry expected after the pandemic struck in March. "In May, I started getting slammed."

Even though New York now has a significantly lower number of COVID cases than Los Angeles, former New Yorkers say the virus had a much bigger impact on the quality of their day-to-day lives.

"It seems like the most cliché thing to say, but I feel like a more healthy person," said Ajay Mehta, a tech founder who moved from New York to Echo Park during the pandemic. "I've been running a ton outside and cooking more since I have a bigger kitchen."

"I had a tiny one-bedroom on the Lower East Side and being stuck in there would have been so depressing," continued Mehta. He lived in New York for a decade and dreaded the prospect of enduring another winter, especially during the pandemic. "I have a nice, airy apartment here. And it's much easier to be socially distant."

Los Angeles has long been criticized, especially by New Yorkers, for being too spread out and car dependent. But during COVID-19, instead of a liability, L.A.'s vastness has become an advantage while New York's density is a liability.

"With the lockdown there was so much closed in New York," said Joshua Coiro, an analytical lead at Google, who moved with his wife from Brooklyn to Santa Monica in August. "You don't have a car. You're relying on public transportation. It felt really dire."

Coiro plans to eventually return to New York, but he says he and his wife saw COVID-19 as the chance to try something new. "In this current environment it seemed like too good an opportunity to pass up," he said. "We're not even a month in but we're loving it. The people and the vibe is different from what you experience in the Northeast."

Continuing a trend from last year, L.A. was the most common destination for New Yorkers leaving the city from May to August, according to data from United Van Lines. Redfin estimates 4.6% of New Yorkers leaving the city went to L.A. during the second quarter of this year, up from 3.9% in the first quarter, according to Redfin data. That is hardly a dramatic shift, but Marr says it still means an influx of tens of thousands of residents.

"That can translate to a big impact," he said. "L.A. has consistently been the top spot for people leaving the Bay Area, battling with Seattle. What we have seen over time is a little bit of an acceleration of these trends."

Moving for Career Reasons

Aside from the weather and the beach, some who have moved during the pandemic were drawn to L.A. for more than a lifestyle upgrade – they thought L.A. with its burgeoning tech scene would be a better place for their careers. COVID-19 made the decision easier.

"It used to be taboo to move from San Francisco to Los Angeles if you were in tech," said Dowdle.

Mehta lived for two years in San Francisco and says it would not have made sense to start his consumer-focused tech company, which sells customized astrological candles there.

"San Francisco is not a very culturally in-touch city." Mehta said. "Everyone is working on a SaaS [software as a service] company. They're not working on companies that are tapping into culture."

Elizabeth Skube, head of communications at Openpath Security Inc, relocated from San Francisco to Venice last month. She says she "fully hated San Francisco" but did not consider moving to L.A. until the pandemic because she worried it would hinder her career in tech. "I never thought of L.A. in that way," said Skube. "I thought I had to be in San Francisco."

But that mindset is changing. James Beshara, former director of product at Airbnb who's now an angel investor, had been eyeing moving from San Francisco to L.A. for some time after seeing more of his founder friends go south. "COVID just accelerated a move that I had been thinking about for a few years now," he said.

Beshara predicts there will continue to be a snowball effect from more founders and investors setting up shop in L.A.

"The lifestyle choice of living in a coastal city with amazing weather and it being such a creative hub is going to lead to even more creatives wanting to live here," he said, while adding that moving to L.A. still does carry a degree of stigma in the tech community. "As soon as I announced moving here, it was like I was plugged into so many private conversations of founders wanting to move down here that have been keeping it a secret."

It's always been a short flight to San Francisco, but Beshara says now that investors have gotten used to doing so much business that does not require face-to-face meetings, he worries even less about staying in contact with his Bay Area network, which is still the tech nexus after all.

"I interact with them daily via text, email, Facetime, Zoom and Twitter just as much as I did in San Francisco," Beshara said. "But now I get to do that from a sunny location with a beach across the street."

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LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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