Watch: 2020 Year in Review with Baron Davis, Mark Suster and Emily Slade

Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

Watch: 2020 Year in Review with Baron Davis, Mark Suster and Emily Slade

The pandemic and social unrest of 2020 accelerated change at a rapid pace for individuals, corporations and communities, L.A. business and tech leaders said during a virtual panel discussion. They predicted 2021 will be an opportunity for tech growth.

Upfront Managing Partner Mark Suster, Valence co-founder and COO Emily Slade and entrepreneur, athlete and investor Baron Davis spoke to dot.LA during its final Strategy Session event of the year. The challenges of 2020 were a common theme.


Suster said he sees the economic recovery as being K-shaped rather than U or V-shaped where half of the economy is doing better than it ever has, while the other half is doing worse.

"It's really, sadly, exacerbated inequalities in our system because the people that are doing better are knowledge workers and remote workers, and the people doing worse are the people who have to have their earnings from being in person," he said. "So, one thing I didn't anticipate was what we've basically done is accelerate societal change that would have taken five or eight or 10 years into one year."

Working from home is a change that the pandemic brought that Suster doesn't see going away. He expects people will work from home two or three days a week. He also said he is "bullish" about VR as the pandemic is pointing towards remote collaborative working.

One of the takeaways of Airbnb's and DoorDash's successful IPOs last week was how important and pervasive tech companies have become in today's market, Suster said.

"It sets up the opportunity of what we expect in the next 10 years," he said. "The second thing it speaks to is the sheer demand there is for public stocks because there's been a six, seven, eight-year period of time where these great companies raised billions of dollars in the private markets and weren't public. And now a lot of them are shifting to becoming public companies."

Valence, which connects Black professionals with capital, mentorship and professional development, saw its community membership double this year amid the social unrest following the death of George Floyd. Companies had been thinking about diversity and inclusion before this summer, but the protests brought "a sense of urgency and the awareness and understanding across the board," Slade said.

She said they saw strides this year towards diversity and inclusion in the L.A. tech and startup community, although the steps companies took in response to the movement varied.

She outlined three things that companies can do in 2021 to achieve diversity and inclusion goals: have diverse people on recruiting teams; spend money, time and attention on retention of new employees and promote Black and diverse leadership within the company.

"Being a part of a moment like this is actually really inspiring — to be able to say that we were in a time where so much change is taking place and that we didn't just stand by, that we participated," she said.

Davis, a former L.A. Clipper, said when he was involved in the early L.A. tech scene, he advocated for a name other than "Silicon Beach" to differentiate the community from Silicon Valley.

A native Angeleno, he'd like to see what he called "L.A. Unified," not the school district, but a community of innovation and inclusivity.

"For me it's really about unifying the city so we understand how to pay it forward, how to pay it back and how to build a modern city and a smart city where everybody can participate and everybody can share," Davis said.

He wants to create a structure for opportunities for young entrepreneurs, especially women, people of color and those in the LGBTQ community. And he's hopeful that the pandemic can create a unique moment for innovation.

"Right now, L.A. is, I keep saying, it's in its infancy, especially due to COVID," he said. "Obviously our school systems were failing, our educational systems need to be rewritten, so COVID has given us all these opportunities for these young minds to come and create and build. So, I think the opportunity for all of us is to seek, find, deliver and give access and use some of the things that we have, as the privilege, to share and build opportunities for the unprivileged."

Baron Davis

Baron Davis, Entrepreneur, Athlete & Investor

Baron Davis, Entrepreneur, Athlete & Investor

Baron Davis is a two-time NBA All Star, serial-entrepreneur, investor and creator of thought-provoking content and platforms. During his years in the NBA, Davis was constantly listening, learning, networking, and connecting both on the court and off which ignited a successful post-NBA business career.

Davis is the founder of several companies, including Sports and Lifestyle in Culture (SLiC), Business Inside the Game (B.I.G.), The Black Santa Company and No Label; each with the objective of combining creative talent with original publication and production to develop and provide educational and empowering stories that appeal to global audiences of all ages. Davis was one of the original investors in Vitaminwater and helped launch Thrive Market.

Davis also served as producer of several acclaimed documentaries including "Crips and Bloods: Made In America," "30 for 30: Sole Man," and "The Drew: No Excuse, Just Produce."Davis currently resides in his hometown of Los Angeles where he plays his most important role, Dad to his two kids.

Mark Suster

Mark Suster, Managing Partner at Upfront

Mark Suster, Managing Partner at Upfront 


Mark Suster has been a managing partner at Upfront since 2007, where has led notable investments in companies including Bird, Invoca, Density, Nanit and Maker Studios (acquired by Disney). He previously was the founder & CEO of two successful enterprise software companies, the most recent of which was sold to Salesforce.com, where Mark became VP of products. Prior to being a founder, Mark was a software developer at Accenture while living and worked in Europe, Japan and the U.S. Mark is a graduate of UCSD and has an MBA from the University of Chicago.

Emily Slade, Co-Founder & COO of Valence

Emily Slade, Co-Founder & COO of Valence

Emily is the co-founder & COO of Valence, a new tech platform and community incubated by Upfront Ventures focused on connecting Black professionals with mentorship, job opportunities and capital.

Previously, she was the global head of growth/partnerships at Working Not Working, the platform connecting the world's top creative talent with companies looking to hire them, She built the "Work in Progress" initiative there. That effort launched with the acclaimed food-recovery program "FoodFight" that supports tens of thousands of homeless people. They launched FoodFight with a focus on turning foodie-hotspot Abbot Kinney Blvd in Los Angeles into the first zero-food-waste street in America during their beta, and now FoodFight is a feature within the Postmates app in 19 cities with 3000+ participating restaurants donating food to homeless shelters.

Throughout her career, she's focused on helping tech companies and startups scale strategically and authentically, contributing to the $1B IPO & sale of Active Network during her seven-year tenure there. Her side hustle is behind the lens as a co-founder of a travel production company, Pindrop Films, which takes her on photo adventures around the world. She's also worked as a film consultant supporting the development of features including "Man's Search For Meaning" based on the iconic memoir by Viktor Frankl and she is the L.A. chair of The Schusterman Family Foundation.

Kelly O'Grady, Chief Correspondent & Host and Head of Video

Kelly O'Grady, Chief Correspondent & Host and Head of Video 

Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's corporate strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.

Ben Bergman, dot.LA Senior Reporter

Ben Bergman, dot.LA Senior Reporter 

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior reporter/ host at KPCC, a producer at Gimlet Media and NPR and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to NPR and Marketplace and has written for The New York Times. Bergman was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. He enjoys skiing, playing poker and cheering on The Seattle Seahawks.

Sam Adams, dot.LA Co-founder & CEO

Sam Adams, dot.LA Co-founder & CEO

Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor's degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.

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LA Tech Week: Female Founders Provide Insights Into Their Startup Journeys

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech Week: Female Founders Provide Insights Into Their Startup Journeys
Decerry Donato

Women remain a minority among startup founders. According to Pitchbook, even though women-led startups in the United States received a record $20.8 billion in funding during the first half of 2022, U.S. companies with one or more female founders received less than 20% of total venture funding in 2022. U.S. companies solely led by female founders received less than 2% of the total funding.

The panel, titled Female Founders: Planning, Pivoting, Profiting, was moderated by NYU law professor Shivani Honwad and featured Anjali Kundra, co-founder of bar inventory software Partender; Montré Moore, co-founder of the Black-owned beauty startup AMP Beauty LA; Mia Pokriefka, co-founder and CEO of the interactive social media tool Huxly; and Sunny Wu, founder and CEO of fashion company LE ORA.

The panelists shared their advice and insights on starting and growing a business as a woman. They all acknowledged feeling pressure to not appear weak among peers, especially as a female founder. But this added weight only causes more stress that may lead to burnout.

“The mental health aspect of being a founder should not be overshadowed,” said Kundra, who realized this during the early stages of building her company with her brother..

Growing up in Silicon Valley, Kundra was surrounded by the startup culture where, “everyone is crushing it!” But she said that no one really opened up about the challenges of starting your own company. .

“Once you grow up as a founder in that environment, it's pretty toxic,” Kundra said. “I felt like I really wanted to be open and be able to go to our investors and tell them about challenges because businesses go up and down, markets go up and down and no company is perfect.”

Honwad, who advocates for women’s rights, emphasized the value of aligning yourself with people with similar values in the tech ecosystem. “[Those people] can make your life better not just from an investment and money standpoint, but also a personal standpoint, because life happens,” she said.

Moore, who unexpectedly lost one of her co-founders at AMP Beauty, said that entrepreneurs “really have to learn how to adapt to [their] circumstances.”

“She was young, healthy, vibrant and we've been sorority sisters and friends over the past decade,” she said about her co-founder Phyllicia Phillips, who passed away in February. “So it was just one of those moments where you have to take a pause.”

Moore said this experience forced her to ask for help, which many founders hesitate to do. She encouraged the audience to try and share their issues out loud with their teams because there are always people who will offer help. When Moore shared her concerns with her investors, they jumped in to support her in ways she didn’t think was possible.

Kundra said that while it is important to have a support group and listen to mentors, it is very important for entrepreneurs to follow their own thinking and pick and choose what they want to implement within their strategy. “At the end of the day, you really have to own your own decisions,” she said.

Kundra also said that while it is easy to turn to your colleagues and competitors and do what they are doing, you shouldn’t always follow them because every business is different.

“When I was in the heat of it, I kind of became [a part of] this echo chamber and that was really challenging for us,” Kundra added, “but we were able to move beyond it and figure out what worked for us [as a company] and we're still on a journey. You're always going to be figuring it out, so just know you're not alone.”

K-beauty Entrepreneur Alicia Yoon On Taking the Leap From Corporate Consultant to Starting Her Skincare Brand

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Alicia Yoon in black and white
Alicia Yoon

On this episode of Behind Her Empire, Peach & Lily founder and CEO Alicia Yoon discusses her journey from being a corporate consultant to establishing her own skincare brand as well as the necessity of having an airtight business model to become successful.

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LA Tech Week: Local Climate Investors Assess and Vet Green Startups

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

LA Tech Week: Local Climate Investors Assess and Vet Green Startups
Samson Amore

In a region known for being a national trailblazer when it comes to climate policies, there’s no shortage of green energy startups in L.A. looking for funding. There’s also a plethora of investors and incubators, which means founders looking for cash flow should be extra specific about their value proposition when they pitch to cut through the noise. At least that was the message coming from the panelists at the UCLA Anderson School of Management on Tuesday.

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