When Will Tech Employees Return to the Office? As the Pandemic Recedes, Get Ready for Confusion and Awkwardness

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

When Will Tech Employees Return to the Office? As the Pandemic Recedes, Get Ready for Confusion and Awkwardness

When fully vaccinated employees at one of L.A.'s biggest venture firms began trickling back into the office at the beginning of May, they felt a bit uncomfortable.

"Everyone felt awkward," remembers Mark Suster, Upfront Ventures' General Partner. "It was really awkward sitting in front of people again."

After more than a year confined to only seeing a few family members face-to-face and perhaps the occasional masked walk with friends and colleagues, it felt strange to suddenly be sitting unmasked next to each other in conference rooms.


Soon enough though, the strangeness of being back in the office faded.

"By week three it was like COVID was over," Suster said. "You forgot all the fears you had. That's what I expected and that's what I wanted."

It was only a few months ago that the number of COVID cases in L.A. County was so high that the idea of returning to offices seemed like a distant fantasy. Now, with over half of county adults vaccinated and daily new case rates plummeting, L.A. and the rest of California are on the brink of a complete reopening June 15.

But while many parts of life return to normal – Dodger Stadium is about to be full of cheering fans for the first time since 2019 – it is clear the workplace will be altered for a long time to come.

Companies like Snap Inc. have even recently pushed back reopening plans and many are still in a wait-and-see mode as they juggle conflicting regulations and employee morale.

"The options are almost limitless with hybrid workplace variations, which causes confusion," said Petra Durnin, head of market analytics at Raise Commercial Real Estate. "Many are waiting to see what everyone else does."

Even though traffic is back, L.A. offices are only about 25% full, according to weekly data collected by Kastle Systems, an access control provider used in more than 2,600 buildings nationwide. That is higher than the 17% occupancy in New York City but considerably lower than the 42% in fully reopened Houston.

While some executives have expressed impatience over getting their far-flung staffers back in the office as soon as possible, most are treading lightly – still making returning optional.

"Anyone who doesn't feel comfortable — especially if you're providing child care or if you live with someone you feel is compromised – it's not a problem," Suster said. "No one should feel pressure."

There are also the outliers, such as one small L.A. VC firm – which, of course, wanted to remain anonymous – where employees never stopped going into the office and where deals would not close without an in-person meeting.

But what's more common is employers actually becoming more lenient, even as the pandemic recedes.

Snap Inc. had originally told its 3,863 employees they would be required to return in September. But in late March it announced a "virtual first" model that means employees can work from home for as long as they want, according to a company spokeswoman.

Dave— a buzzy banking startup — abandoned its office in mid-city and now allows its 169 employees to work from anywhere in the U.S., except Hawaii. It plans to bring everyone together once or twice a year for team building and eventually open up offices for those who choose to come back in L.A. and San Francisco.

"To support our virtual first model, we will have one pay scale that we will apply nationally and will be based on the California labor market," added spokeswoman Jazmin Beltran. "Career mobility will not be dependent on where a team member chooses to live. Over time, we expect to have team members at all levels, including senior leadership, living across the country."

Pipe, one of the fastest growing fintech startups, relocated from Los Angeles to Miami during the pandemic but has opened what it calls "microhubs" in Atlanta, New York City, Texas, L.A. and Europe.

"These microhubs are important because while we have a distributed workforce, we also value in-person face time, both for productivity and for building a strong culture of trust among our team, customers and investors," said Harry Hurst, co-founder and co-CEO of Pipe.

Navigating Conflicting Regulations

Employers are treading lightly in part because of the often shifting and conflicting guidance from varying levels of government.

Even vaccinated employees still have to wear masks and social distance under California Division of Occupational Safety guidelines, even though the Centers for Disease Control said May 15th it was safe for fully vaccinated people to resume their pre-pandemic routines in most circumstances.

Cal/OSHA is set to vote on relaxing workplace rules June 3rd, but it is far from certain that its board will go as far as the CDC. Some members have already said the CDC went too far in loosening restrictions.

It is also unclear whether employers can require employees to be vaccinated and even if they likely can, few want to risk costly litigation.

Employers are also wary of alienating employees who have mostly stayed productive even as they have endured the stressful circumstances of the past year. This is after all a tight labor market where tech employees who have accrued a considerable amount of wealth over the last year may walk out the door if they are forced to be at their desk everyday.

"Companies surveyed employees in 2020 to see when they would want to go back to the office and were likely somewhat surprised to discover that not everyone wanted or needed to be working in person five days a week," Durnin said. "I think that's why they are opening doors but not demanding employees return."

At the same time, there is the sense that even though companies say they are fine with employees working from anywhere, the ones who want to advance better be back in the office as much as possible. The ones who choose to stay home risk seeing their careers languish.

Suster of Upfront Ventures, acknowledges what works for the relatively small number of employees at a VC firm may very well not work for larger companies. But he said in the few weeks that employees have been back he has noticed an uptick in productivity and creativity that would not have been possible on Zoom meetings.

"The norm is once we get over our fears it's time to get back to work," Suster said.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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PCH Driven: Director Jason Wise Talks Wine, Documentaries, and His New Indie Streaming Service SOMMTV

Jamie Williams
­Jamie Williams is the host of the “PCH Driven” podcast, a show about Southern California entrepreneurs, innovators and its driven leaders on their road to success. The series celebrates and reveals the wonders of the human spirit and explores the motivations behind what drives us.
Jason Wise holding wine glass
Image courtesy of Jason Wise

Jason Wise may still consider himself a little kid, but the 33-year-old filmmaker is building an IMDB page that rivals colleagues twice his age.

As the director behind SOMM, SOMM2, SOMM3, and the upcoming SOMM4, Wise has made a career producing award-winning documentary films that peer deep into the wine industry in Southern California and around the world.

On this episode of the PCH Driven podcast, he talks about life growing up in Cleveland as a horrible student, filmmaking, Los Angeles and his latest entrepreneurial endeavor: A streaming service called SOMMTV that features–what else?–documentaries about wine.

The conversation covers some serious ground, but the themes of wine and film work to anchor the discussion, and Wise dispenses bits of sage filmmaking advice.

“With a documentary you can just start filming right now,” he says. “That’s how SOMM came about. I got tossed into that world during the frustration of trying to make a different film, and I just started filming it, because no one could stop me because I was paying for it myself. That’s the thing with docs,” or “The good thing about SOMM is that you can explain it in one sentence: ‘The hardest test in the world is about wine, and you’ve never heard about it.’”

…Or at least maybe you hadn’t before he made his first film. Now with three SOMM documentaries under his belt, Wise is nearing completion of “SOMM4: Cup of Salvation,” which examines the history of wine’s relationship with religion. Wise says it’s “a wild film,” that spans multiple countries, the Vatican and even an active warzone. As he puts it, the idea is to show that “wine is about every subject,” rather than “every subject is about wine.”

For Wise, the transition to launching his own streaming service came out of his frustration with existing platforms holding too much power over the value of the content he produces.

“Do we want Netflix to tell us what our projects are worth or do we want the audience to do that?” he asks.

But unlike giants in the space, SOMMTV has adopted a gradual approach of just adding small bits of content as they develop. Without the need to license 500 or 1,000 hours of programming, Wise has been able to basically bootstrap SOMMTV and provide short form content and other more experimental offerings that typically get passed over by the Hulus and Disneys of the world.

So far, he says, the experiment is working, and now Wise is looking to raise some serious capital to keep up with the voracious appetites of his subscribers.

“Send those VCs my way,” Wise jokes.

Subscribe to PCH Driven on Apple, Stitcher, Spotify, iHeart, Google or wherever you get your podcasts.

dot.LA reporter David Shultz contributed to this report.

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