Fashion Tech Works Opens New Coworking Space for Emerging Designers
Photo courtesy of Art Hearts

Fashion Tech Works Opens New Coworking Space for Emerging Designers

For Cindy Keefer, CEO of Fashion Tech Works, sustainability has always been a way of life. The woman behind Downtown Los Angeles’ new coworking incubator for designers and artists grew up a far cry from Hollywood, on an organic farm in Wisconsin.

“I've been an environmentalist since I was born,” said Keefer, a vegetarian since childhood. “So for me, I never had a breakthrough moment.”

Sustainability is at the heart of Fashion Tech Works’ mission: The incubator is particularly interested in giving a home to designers and technologies “that improve the sustainability of apparel design and production,” according to its website.


“The passion is just so alive that I could actually change the trajectory of apparel manufacturing, to be sustainable and clean,” Keefer told dot.LA. “I want to be that hub for these young designers who want to make a difference,” Keefer said.

Earlier this month, the third floor of The New Mart in Downtown L.A. was bustling with designers and models preparing for Art Hearts Fashion, an annual Los Angeles Fashion Week event for local designers. Keefer partnered with Art Hearts to host a “fashion hub” that gave young talents the opportunity to network with brands like Doc Martens and Bellaria, as well as industry veterans like Condé Nast Latin America senior editor José Forteza.

Photo courtesy of Art Hearts

“There's a void in the fashion program in Los Angeles, especially,” Art Hearts founder Erik Rosete said. A designer and long-time attendee of fashion weeks in Milan and Paris, Rosete noticed L.A. Fashion Week’s lack of a space for people to meet designers and get a hands-on experience of the clothing being showcased on the runway.

“It was very natural and synergistic that the partnership happened, because it created the opportunity to fill the void in L.A. Fashion Week,” he told dot.LA.

In 2015, Keefer and her husband Tom hosted Melange, a fashion tech conference held at The New Mart. The panelists included Liz Heller of TOMS shoes, Ashley Crowder of VNTANA and Kristine Upsuleja of Madison Innovative Materials, whom Keefer considers innovators in the fashion space.

During the first five years after the Melange conference, Keefer and her husband laid the groundwork for their business and created strong relationships with founders of other fashion incubators like Arizona-based FABRIC. Keefer used the pandemic as an opportunity, accepting a small business grant from the government which she used to launch Fashion Tech Works.

What was once storage space for The New Mart is now Fashion Tech Works’ incubator and coworking space, equipped with a content creation studio, events spaces and private offices.

Among the designers who showcased their work at the Art Hearts Fashion Hub was Symone Carter, designer of Le Mo’ney and a member of Fashion Tech Works.

“I just needed to be somewhere where I can get creative and meet other creatives,” Carter said. “I stumbled upon Fashion Tech Works on Instagram, set up an appointment to do a walkthrough and fell in love with it that first day.”

Photo by Decerry Donato

Each designer is required to have a fashion degree to become a member. There are three different tiers: silver ($60 per month), which is a remote membership that has access to the space two days out of the week; gold ($95), which includes daily access to the building; and premium ($750), which provides the designer with a private office space, access to the content creation studio for six hours a month and an opportunity to showcase their line on the runway.

Designers who become Fashion Tech Works members will receive the support of both FABRIC and garment producer Lefty Production Co. and access to the ORB360 machine, a 3D photographic technology that offers a 360-degree view on models. Keefer said Fashion Tech Works is also collaborating with other companies that focus on photographic printing, digital layouts, and cutting; she did not name those companies but said partnerships will be announced soon as negotiations are being finalized.

Montgomery Summit Updates: Zynga Hunting Gaming Acquisitions; Moxie the Robot Looks to Partner with Schools
Photo by Joseph Ngabo on Unsplash

This year's Montgomery Summit – held online this year for the first time - features Eric Yuan, CEO & founder of Zoom, author Deepak Chopra, Darius Adamczyk, CEO of Honeywell, and Jim Whitehurst, president of IBM.

There will be about 100 hours of content available exclusive to those who have paid and registered, but, for the first time, 12 hours of plenary sessions will be free for anyone to stream on YouTube, opening panels to a much bigger audience around the world.

See the full agenda here. We'll be watching, and will keep you up to date with takeaways from the conference. Follow updates from the event below and check our Twitter account for more.

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Pat Maio
Pat Maio has held various reporting and editorial management positions over the past 25 years, having specialized in business and government reporting. He has held reporting jobs with the San Diego Union-Tribune, Orange County Register, Dow Jones News and other newspapers in Ohio, West Virginia, Maryland and Washington, D.C.
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