Part Pixar, Part Roomba: Meet Moxie, the Pasadena-Built Learning Robot for Children

Rachel Uranga

Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.

Part Pixar, Part Roomba: Meet Moxie, the Pasadena-Built Learning Robot for Children

Wide-eyed and sweet, meet Moxie, the $1,500 robot for children.

The creators of the one-foot tall emotive machine want Moxie to become your child's newest companion. Geared toward autistic children, the company believes Moxie embodies "the very best of humanity" in a form of technology that fuels learning.

"What we are trying to do with this product is to amp up the benefit of social or, if you like, emotional intelligence," said its creator Paolo Pirjanian. "I want every child to be able to access this."


Over the last four years, Pirjanian, the former chief technology officer at iRobot, and his team of therapists, designers and engineers at Pasadena-based Embodied built a battery-powered creature that makes eye contact, reads facial expressions and converses with children. Pirjanian eventually hopes to develop these robots for older adults in isolation or those with Alzheimer's or dementia.

The venture-backed company has raised $34 million in the process, securing money from the funds of big name companies looking to bring artificial intelligence into our everyday lives including Amazon, Intel and Toyota.

"What Paolo has built with the team at Embodied is a new way for humans and machines to interact that involves emotional intelligence, emotional awareness and really tries to infuse humanity into a field of machines," said Jason Schoettler an investor and co-founder of Calibrate Ventures. "This is not an evolution in my view, this is a revolutionary step forward."

Moxie Makes eye contact, reads facial expressions and converses with children. Image courtesy of Embodied

The robot looks less like Stars Wars C-3PO than a character out of a Pixar movie with giant green eyes, rosy cheeks and a round head. It's pre-programed lessons are intended to guide children through development with discussions about feelings and relationships- difficult areas for children with autism to navigate.

The U.S. Centers for Disease Control and Prevention estimates that one in 54 U.S. children have autism spectrum disorder, a neurodevelopmental disorder that makes interaction and communication challenging.

Researchers have become increasingly interested in the use of so-called social robots to help children with autism develop social skills.

"The robot actually does personalize its interactions for that particular child over time using machine learning," Pirjanian said. "The data that we are collecting will potentially help the healthcare community to have better insights into what techniques work for what kind of a child, because it has to be individualized for every single child."

But such personal data can become prey for hackers. Pirjanian said there's sufficient protections. The robot's information is encrypted and can only be unlocked by a parent's unique key. It's also audited by Privo for compliance with regulations governing children's online protection.

In a six-week study conducted by Embodied, their researchers found Moxie improved eye contact, self-esteem and emotional regulations for school-aged children with autism after regularly interacting with the robot. But, the company's study is of a small sample size and may not actually reflect real life outcomes.

Moxie the Robot: AI for Autistic Childrenwww.youtube.com

Other companies have sought to jump into the market.

SoftBank Robotics has bankrolled NAO, an educational robot that sells a version aimed at autistic children for about $17,000. RoboKind, a Texas-based robotics company built Milo, a $6,500 robot for autistic children that includes plus a $3,500 subscription fee. Both have versions that are aimed at the wider $3.9 billion educational robotics market that includes bots that teach STEM. But the market has yet to really take hold.

Moxie could change that and it could shake up the $20.4 billion consumer robotics market. The company opened up its site for pre-orders this week and will give customers access to a full-year subscription which includes so-called behavioral analytics and new content that includes "missions," which are often task or challenges that Moxie presents to children.

John Lee, a partner at JAZZ Ventures and investor in the company, said that he found the technology intriguing because it really improved people's lives. Parents with autistic children often struggle with diagnosis and learning how to guide their children toward resources.

"Embodied's mission is to build socially and emotionally intelligent companions that promote positive social skill building in children," he said in an email. "This might open up people's minds to how technology can be used in a positive way and, perhaps, that opens up new products that address other markets."

Maja Mataric is a pioneer in the field of social robotics who was one of Embodied's original co-founders but is no longer associated with the company. Mataric, who holds shares in the company, declined to state why the two parted ways.

But, she said one of the biggest challenges that companies like Embodied face is having the ability to test the robot fully to see if it offers true therapeutic benefits to children.

"Companies usually need to spin out a product in just a couple to three years. That's the startup money that they have. A clinical study altogether will take two to three years just to conduct. So there's no time," she said.

Still, she said robots hold promise. Earlier this year Mataric, the founding director of University of Southern California's Robotics and Autonomous Systems Center was a co-author on a study looking at the ability of robots to improve development for autistic children using the technology at home. In the study, Mataric and her team at USC left Kiwi, a social robot that gauges child interest and tailors response, at the homes of 17 autistic children for a month. The bot played space-themed math games and offered personal feedback. At the end of intervention, all improved math skills while 92% improved social skills.

Researchers have become increasingly interested in the use of so-called social robots to help children with autism develop social skills.Courtesy of Embodied

Still, she said there hasn't been wide scale studies on the use of robotics in the home.

"Robots are not aspirin," she said. "What happens in the worst case scenario? What happens in the best case scenario?"

"Sometimes the best case scenario could be the worst case scenario, right? What if the robot is so effective that the child adores it, but they adore it so much that they don't play with anyone else," she said. "Those are the kinds of things, one has to worry about."

The idea for the company can be traced back to Pirjanin's own experiences. Born in Iran, the Armenian Christian fled to Denmark after the Revolution as a teenager. Feeling lost and behind in his studies, Pirjanin eventually bought a computer and became enthralled with its possibilities after seeing a documentary on Pixar Animation Studios.

"I was fascinated. 'How can a computer this simple create something so lifelike?'" he said to himself. "It drew me into technology. I followed that curiosity."

He got a PhD there and moved to California to help develop robots for exploration on Mars at NASA's Jet Propulsion Laboratory. From there, he went on to work with Idealab founder Bill Gross where he eventually helped develop a visual navigation technology that was the foundation of his company Evolution Robotics.

That company was bought in 2012 by iRobot, maker of the self-driven Roomba vacuum, for $74 million and he became the company's chief technology officer. iRobot, which last year recorded selling its 30 millionth robot, is arguably one of the few companies that has successfully mass marketed robots, a useful background for somebody attempting to convince parents that their children need robots to develop emotional skills.

Pirjanian said he left the company because he felt he hadn't been doing the work that had originally sparked his imagination. Embodied, he said, was a way to bring all the skills he had learned as a roboticist from machine learning to natural language processing to life. At first he eyed building a robot for the elderly, but learned about the benefits it was having on children.

Children who have social emotional and cognitive challenges were seeing benefits from a robot companion that improved their chances in society, he said.

"I knew very well this was a complete moonshot," Pirjanian said. "It's been a challenge but we are finally ready to launch."

Do you have a story that needs to be told? My DMs are open on Twitter @racheluranga. You can also email me.

https://twitter.com/racheluranga
rachel@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Inflation hit cities with tech-heavy workforces hard last year. Tech workers fortunate enough to avoid layoffs still found themselves confronting rising costs with little change in their pay.

Those national trends certainly touched down in Los Angeles, but new data from the Bureau of Labor Statistics (BLS) show that the city of angels was the only major metro area that saw its wage growth grow by nearly 6% while also outpacing the consumer price index, which was around 5%. Basically, LA was the only area where adjusted pay actually came out on a net positive.

So, what does this mean for tech workers in LA County?

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la

Energy Shares Wants to Offer You a Chance to Invest in Green Energy Startups

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Energy Shares Wants to Offer You a Chance to Invest in Green Energy Startups
Photo by Red Zeppelin on Unsplash

The Inflation Reduction Act contains almost $400 billion in funding for clean energy initiatives. There’s $250 billion for energy projects. $23 billion for transportation and EVs. $46 billion for environment. $21 billion for agriculture, and so on. With so much cash flowing into the sector, the possibilities for investment and growth are gigantic.

These investment opportunities, however, have typically been inaccessible for everyday retail investors until much later in a company’s development–after an IPO, usually. Meaning that the best returns are likely to be captured by banks and other institutions who have the capital and financing to invest large sums of money earlier in the process.

That’s where Pasadena-based Energy Shares comes in. The company wants to help democratize access to these investment opportunities and simultaneously give early-stage utility-scale energy projects another revenue stream.

Read moreShow less

Why These Ukrainian Entrepreneurs Are Making LA Their Home

Aisha Counts
Aisha Counts is a business reporter covering the technology industry. She has written extensively about tech giants, emerging technologies, startups and venture capital. Before becoming a journalist she spent several years as a management consultant at Ernst & Young.
Why These Ukrainian Entrepreneurs Are Making LA Their Home
Joey Mota

Fleeing war and chasing new opportunities, more than a dozen Ukrainian entrepreneurs have landed in Los Angeles, finding an unexpected community in the city of dreams. These entrepreneurs have started companies that are collectively worth more than $300 million, in industries ranging from electric vehicle charging stations to audience monetization platforms to social networks.

Dot.LA spent an evening with this group of Ukrainian citizens, learning what it was like to build startups in Ukraine, to cope with the unimaginable fear of fleeing war, and to garner the resilience to rebuild.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending