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XTikTok Launches Text-to-Image Generator AI Greenscreen
Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
If there wasn’t a feeding frenzy at the text-to-image, AI-powered trough after DALL-E 2 achieved viral fame, there will be now. TikTok has added an “AI greenscreen” feature in the app, which—like DALL-E 2—lets you put in a text prompt the AI then renders in image form. This adds another tool that creators can use as a video background.
It’s not a particularly sophisticated feature yet—it renders abstract, strange images like many text-to-image applications. Still, similar models like Imagen (Google) or Midjourney can render strikingly detailed creations by comparison.
The vague abstraction of AI Greenscreen images might be intentional, given the enormous amount of computing power needed to render the images on top of TikTok’s ever-increasing popularity as a social media app in general.
A series of surreal, colorful images created with TikTok's AI Greenscreen feature
As The Verge notes, the choice to make AI Greenscreen simple and surreal is a matter of corporate safety since TikTok has over a billion users. A photorealistic AI product could lead to someone producing objectionable, offensive and legally actionable content.
However limited the tool may be compared to established AI art projects, TikTok’s adoption of AI Greenscreen marks a significant step forward for text-to-art from something that’s still a tech novelty to more mainstream usage. In addition to notable projects like DALL-E 2 or the related app Craiyon (formerly DALL-E mini), there are numerous similar projects in the works, such as Bitcoin podcaster and Tokenly founder Adam B. Levine’s Pixelmind. Still in beta, it is described as “A generative art experiment” and produces notably interesting and precisely-rendered art that easily could have come from a human hand.
There’s also Playform.io, which offers AI-generated art as a tool for human artists, and Hotpot.ai, which provides a host of tools, including an AI artmaker.
The U.S. Copyright Office has already had to address the question of whether an artificial intelligence application can copyright an image it creates, and the answer was that “human authorship is a prerequisite to copyright protection.”
Still, visual artists are growing more concerned that artificial intelligence will drive them out of work. If TikTok adoption truly kickstarts text-to-image AI art into broader usage, paying for the computing power necessary to create it will be just one of a host of new problems confronting the emerging industry.
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Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
steve@dot.la
ServiceTitan Reportedly Files for IPO at a Possible $18 Billion Valuation
05:57 PM | January 25, 2022
Photo by Konstantin Evdokimov on Unsplash
ServiceTitan—which has parlayed its field service software for contractors into one of Southern California’s most valuable tech startups—has reportedly confidentially filed for an initial public offering, Business Insider reported Tuesday.
The Glendale-based firm is said to be pursuing a valuation as high as $18 billion via an IPO sometime this year—though the report cautioned that both the timing and valuation could change. At that figure, ServiceTitan would rank among the five-most valuable venture capital-backed businesses in Southern California, according to Pitchbook data.
Reuters previously reported that ServiceTitan had begun preparing for an IPO last fall.
ServiceTitan’s software offers back-office tools for a wide range of service industries, from plumbing and landscaping to pest control and HVAC. It has grown in part by gobbling up other businesses, such as landscaping software provider Aspire and pest control-focused platforms ServicePro and, earlier this month, FieldRoutes.
The startup—founded in 2012 by Armenian immigrants Ara Mahdessian and Vahe Kuzoyan—has also secured venture funding at a prolific rate. ServiceTitan has raised a total of $1.1 billion in capital to date, according to PitchBook data—most recently a $200 million Series G round that closed last June. At the time, the firm pegged its valuation at $9.5 billion.
ServiceTitan’s investors include prominent venture capital firms Tiger Global and Sequoia, as well as private equity firms Thoma Bravo and Arena Holdings. Santa Monica-based VC firm Mucker Capital is also among ServiceTitan’s backers.
Representatives for ServiceTitan did not immediately respond to a request for comment on the Business Insider report.
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Harri Weber
Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.
How TikTok Influencers Made COSRX Snail 96 Serum a Viral Hit
05:05 AM | May 04, 2023
COSRX Snail Mucin on TikTok
Skincare company COSRX first launched The Advanced Snail 96 Mucin Power Essence, a serum meant to hydrate skin, in 2014. But it wasn’t until influencers began posting tutorials on how to use it, sharing reviews and showing off how it has impacted their skin that the product went viral last year: #AdvancedSnail96 has over 2 million views on TikTok, and #COSRXSnailMucin has over 32 million.
As word spread, COSRX was inundated with sales. The product quickly became the 8th most-sold beauty and personal care product on Amazon in the first quarter of 2023.
Behind the scenes, COSRX had to work with its manufacturing company to ramp up production. The company also implemented just-in-time inventory management, which involved quickly producing products as soon as raw materials were delivered, in order to avoid the product being out-of-stock.
“Ultimately, when a product goes viral, it’s important to act quickly and strategically to meet demand and capitalize on its popularity,” says COSRX’s PR and communications manager Hyein Lee.
From there, Lee says the company looks at how it can expand the product to new markets, including developing relationships with distributors and meeting country-specific regulatory requirements.
But even before its snail mucin product went viral, COSRX benefited from influencers recommending its products. Lee says the company had very limited ad spend, so cultivating relationships with content creators by gifting products helped the company gain recognition through word of mouth.
“This was incredibly effective as the recommendations came from an organic source people could trust and this in turn translated into brand confidence,” Lee says.
Now, COSRX uses TikTok as an educational tool for fans of the brand. Marketing campaigns like #SlapSnail and #LayerYourSPF, two categories that have gained 181 million and 173 million views respectively, teach viewers how to strengthen their skin barrier and properly layer sunscreen. COSRX’s TikTok account has over 165,000 followers, and the brand’s hashtag has over one billion views.
Just last week, COSRX tapped Ivana Slobadanik, a beauty influencer, to host its livestream shopping event with cosmetics chain Ulta Beauty. Slobadanik informed viewers about COSRX's viral Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All-in-one Cream on a stream hosted by Ulta’s website, and 10 viewers were gifted The Vitamin C 23 Serum. Lee says they selected Slobadanik for her extensive skincare knowledge and working with influencers for events like this one can help build brand trust.
“By staying engaged and responsive,” Lee says. “We strive to prioritize product innovation and quality, hand in hand with our users.”
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
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