invisible universe

invisible universe

Photo by David Ruano/ dot.LA

What’s in a name? Shakespeare didn’t hold much stock in the power of monikers, but the speakers at Friday’s “Building the Metaverse” panel disagreed. And if you ask them, the metaverse is a prime example.

Their argument goes that before Facebook changed its name to Meta, no one was giving the metaverse serious thought. But the day after, “everyone all of a sudden had a metaverse initiative,” said Sly Lee, co-founder and CEO of Emerge, a startup building a platform for touch within the metaverse.

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Photo courtesy of Invisible Universe

NFT collections like Cool Cats and Bored Apes Yacht Club have essentially become media franchises. The digital artworks are showing up as members of music groups, characters in comic books and stars of movies and TV series.

So it was only a matter of time before someone came up with a tried-and-true idea in franchise making: bring these disparate characters together in one show, much like an Avengers-style movie. That was the beginning of a brainstorm that led animation startup Invisible Universe to create its new series, “The R3al Metaverse,” which launched Tuesday. (Disclosure: dot.LA co-founder and executive chairman Spencer Rascoff is an investor in Invisible Universe)

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Photo courtesy of Invisible Universe

Invisible Universe, a self-described “Pixar of the internet,” has raised $12 million in Series A funding to build out its animated franchises.

Seven Seven Six, the venture capital firm of Reddit co-founder Alexis Ohanian, led the fundraising round. Cosmic Venture Partners, Dapper Labs and Spencer Rascoff’s 75 & Sunny participated in the raise, too. (Disclosure: Rascoff is co-founder and executive chairman of dot.LA.)

L.A.-based Invisible Universe partners with high-profile celebrities to create original animated characters that live on social media. Examples include Squeaky & Roy—the apparent long-lost toys of TikTok stars Charli and Dixie D’Amelio—as well as Qai Qai, a living doll that belongs to tennis legend Serena Williams’ daughter (Williams is married to Ohanian).

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