invisible universe
Qai Qai is a digital character based on a doll owned by Williams and Reddit co-founder Alexis Ohanians’ four-year old daughter, Alexis Olympia Ohanian Jr. But the digital avatar was created by Invisible Universe.
To go along with Qai Qai’s debut in the tangible world (the book is set to be released in September 2022), the company also helped Williams create a doll that will be sold on Amazon.
Invisible Universe is one relatively new entrant into the rapidly crowding field of digital avatars and virtual influencers like Qai Qai.
Dapper Collectives (formerly known as Brud) runs social accounts for Lil’ Miquela, a virtual influencer with 3.1 million followers and is said at dot.LA’s recent fall Summit it’s looking to expand her reach into TV and other forms of interactive storytelling. Another similar company is Genies, which is making digital avatars for celebrities that can follow them across different social media platforms.
“Our belief is that the power of incubating IP on social media allows us to test things and build an audience and community,” said Invisible Universe CEO Tricia Biggio “But from there, our mission is absolutely to extend that (intellectual property) and other forms of publishing.”
She said part of that is selling the doll on Amazon and eventually creating long-form scripted content.
Biggio was a TV development executive at VH1, Snap and MGM, and she was Invisible Universe’s chief creative officer for a year before taking the CEO helm in June.
She believes that creating strong characters that can transcend the boundaries of their scripted content and live online as their own digital personas is the key to getting people to stay engaged with new stories. But unlike studios focused on box offices or streaming, Biggio wants Invisible Universe’s content to be on social media first where fans can interact with it all the time.
Biggio said that her co-founder and former Snap executive John Brennan was friends with Williams and Ohanian and developed the idea to create content based on the Qai Qai doll before Invisible Universe even started. They then tapped writers with experience at Hollywood studios to bring the vision to life.
“We've assembled a team of writers, Hollywood writers, who we've convinced to come and do this really experimental thing with us,” Biggio said.
Other digital creations by Invisible Universe include the fictional long-lost toys of Dixie D’Amelio’s family called Squeaky and Roy and robots for Karli Kloss called Kayda and Kai. The creators are involved in the creation of their digital characters, and Invisible Universe is working on another to-be-announced project with “Friends” star Jennifer Aniston.
Biggio said the company has raised $9 million since its launch.
dot.LA co-founder Spencer Rascoff is an investor in Invisible Universe, alongside Williams and Aniston, who also acts as an advisor. Actor Will Smith is an investor through his venture fund Dreamers VC, as is the Cassius Family, Seven Seven Six and Initialized Capital.
Correction: An earlier version referred to John Brennan as Johnathan and incorrectly identified Dixie D'Amelio as Charli D'Amelio. An earlier version also stated Biggio wanted to create the "Pixar of social media," she in fact said "Pixar of the Internet."
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Winners were announced at the dot.LA Summit. Judges voted for their picks for the most-deserving companies and individuals in six categories, including rising entrepreneur, top rising startup and entrepreneur of the year.
"It's such an honor to be included among all the impressive companies nominated for this award," Katrina Kardassakis, HopSkipDrive's vice president of business operations, said during her acceptance speech. "We are a youth transportation solution on a mission to create opportunity for all through mobility, and so we're focused on serving vulnerable populations, including kids in the foster care system, kids experiencing homelessness and kids with special needs or anyone who needs a little extra care to get where they need to go."
Kardassakis added that HopSkipDrive is currently focused on providing a potential solution to the ongoing shortage of bus drivers across the country, which is leading to backlogs in getting kids to and from school as the transportation industry struggles to retain workers and rebound from the coronavirus pandemic.
Finalists for the 2021 Startup of the Year Award included Universal Hydrogen, a company that's working to make planes that run on clean energy; Long Beach-based Rocket Lab, a reusable rocket manufacturer and small satellite launcher that looks to compete with SpaceX; ChowNow, a commission-free online ordering platform for restaurants and Crexi, a platform for streamlining commercial real estate transactions.
Check out the full list of nominees and winners for dot.LA's 2021 Startup Awards below.
Pivot of the Year: Potion
This award celebrates a startup's ability to revamp by changing its business model and strategy in the face of adversity.
Finalists:
- Triller
- Behold
- GiveSum
- Potion — Winner
- Struct Club
Social Justice Award: Grid110
This award recognizes a company or individual who has made the biggest impact on driving social justice to create a positive, significant and sustainable impact.
Finalists:
- All Voices
- Cheese
- SoLa Impact
- Hacker Fund
- Grid110 — Winner
Rising Entrepreneur: Krista Berlincourt
This entrepreneur is new in the LA startup scene and has emerged as a forward thinking innovator and leader. Despite his/her age, the Entrepreneur of the year has a pioneering spirit and a promising future.
Finalists:
- Clash App, Brandon McNerney
- Lolly, Marc Baghadjian and Sacha Schermerhorn
- Kona, Sid Pandiya
- Kensho Health, Krista Berlincourt — Winner
- Seed, Ara Katz
Rising Startup: Invisible Universe
Sponsored by TriNet
This startup is less than two years of age from incorporation and has shown major development based on market growth, innovation and impact of products and services. This newcomer has the greatest potential to disrupt its market and global tech community.
Finalists:
- Elude
- Returnmates
- Dogdrop
- Invisible Universe — Winner
- Launch House
Entrepreneur of the Year: Alex Israel
This entrepreneur has a fearless spirit while their partners, teammates and clients are inspired by their vision on a daily basis. They have made notable achievements this past year in regards to funds raised, sales, impact of product and leadership in the tech ecosystem.
Finalists:
- Heather Hasson and Trina Spear, FIGS
- Cathy Zoi, EVgo
- Alex Israel, Metropolis — Winner
- Dakota Semler, Xos Truck
- Jason Wilk, Dave
Startup of the Year: HopSkipDrive
This company has shown the greatest development over the past year based on innovation and impact with goods and services. This startup has the most promising potential for an exit and potential to reach unicorn status.
Finalists:
- HopSkipDrive — Winner
- Universal Hydrogen
- Rocket Lab
- ChowNow
- Crexi