PCH Driven: Invisible Universe’s Tricia Biggio on Creating IP on Social Media

Jamie Williams
­Jamie Williams is the host of the “PCH Driven” podcast, a show about Southern California entrepreneurs, innovators and its driven leaders on their road to success. The series celebrates and reveals the wonders of the human spirit and explores the motivations behind what drives us.
Invisible Universe’s CEO Tricia Biggio​
Courtesy of Tricia Biggio

Invisible Universe’s Tricia Biggio joined this episode of PCH Driven to talk about how she took her love for animation to new platforms.

Biggio, the CEO of Invisible Universe, worked alongside its founder John Brennan to create animated stories for social media in an age when many younger folks are turning to social media for entertainment, rather than movies or TV.

"It's really like a special, cool, unique moment to be able to hopefully be a part of building something that your kids are going to love," said Biggio.

One of their first projects came about when Brennan connected with tennis player Serena Williams and her husband Alexis Onanian, the co-founder of Reddit. The trio came up with the idea to bring their daughter's doll, Qai Qai, to life through 3D animation.

"'Could Qai Qai be your family's own Toy Story' was kind of the thesis." Biggio said, "Alexis and Serena were down to be really experimental. And at that time, I will say, they probably didn't see it as the business that we're now building."

That experience opened the doorway for Biggio to explore projects with other celebrities, including TikTok stars the D'Amelio sisters and actress Jennifer Aniston. Each of Invisible Universe’s partners have gone on to create their own original animated characters and franchises.

Biggio said she's been proud of the team. Animation, she said, is not easy work. The hardest part of the journey for Biggio has been saying no to ideas she thought sounded cool because in order to prioritize others.

"We just have to deliver on the promise to our investors and to our communities and to keep focused on what our core strategy and business model is, which is launching new IP with incredible partners that can stand the chance of becoming household entertainment franchises," said Biggio.

Biggio’s attention turned to non-fungible tokens (NFTs) more recently, where she said her team is thinking about bringing well-known two-dimensional characters from that world, like the Bored Ape characters, to life.

"What if you cast five NFTs from some of the most popular communities and you brought them to life in animation and the show was bringing NFTs from the metaverse into the real world? And so, we're calling it The R3al Metaverse," said Biggio.

Not everyone will care if these creations are NFTs, Biggio said, but so long as these characters have fans, they represent the birth of new worlds, and intellectual property.

Click the playhead above to hear the full conversation, and subscribe to PCH Driven on Apple, Stitcher, Spotify, iHeart, Google or wherever you get your podcasts.

dot.LA Engagement Fellow Joshua Letona contributed to this post.

Subscribe to our newsletter to catch every headline.


Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less

AmazeVR Wants You To Attend K-Pop Concerts Virtually

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

AmazeVR Wants You To Attend K-Pop Concerts Virtually
Photo courtesy of AmazeVR

Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.

The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset Capital led the Series B funding round, with Mirae Asset Financial Group subsidiary (Mirae Asset Venture Investment), CJ Investment, Smilegate Investment, GS Futures and LG Technology Ventures investing again. Mobile game maker Krafton joined the group—but South Korean entertainment company CJ ENM’s stake reveals AmazeVR’s plans to expand into K-pop world.

Read moreShow less