heliogen

Serial entrepreneur and Heliogen CEO Bill Gross calls it the Sunlight Refinery. In the fall of 2019, the Pasadena startup unveiled a Lancaster facility designed to capture carbon-free thermal energy at over 1,000 degrees Celsius using a cluster of mirrors.

Gross wants the system to power heavy industries like cement and steel processing and replace fossil fuels with entirely renewable energy.

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Bill Gross wants to save the world.

The inventor, entrepreneur and founder of Pasadena-based IdeaLab, an incubator that has birthed more than 150 companies, is on a mission to make the world carbon free and upend the reliance on fossil fuels.

Gross, speaking to a crowd at the opening day of the eighth-annual Upfront Summit, created a slew of startups to help make the next generation safer in the face of carbon emissions and global warming. And his companies are attracting investments that will help develop alternative power sources and cleaner manufacturing.

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