Bill Gross: 'We Are Trashing the Earth' and How Venture Capital Can Save It
Rachel Uranga covers the intersection of business, technology and culture. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.
Bill Gross wants to save the world.
The inventor, entrepreneur and founder of Pasadena-based IdeaLab, an incubator that has birthed more than 150 companies, is on a mission to make the world carbon free and upend the reliance on fossil fuels.
Gross, speaking to a crowd at the opening day of the eighth-annual Upfront Summit, created a slew of startups to help make the next generation safer in the face of carbon emissions and global warming. And his companies are attracting investments that will help develop alternative power sources and cleaner manufacturing.
"We are trashing the earth," he said. "The world is completely ready (for clean energy). I am very passionate about making this a reality in my lifetime."
And Gross, who created CitySearch and is widely considered the father of the "paid click," thinks there's money to be made in solving the planet's ecological problems.
In 2017, he said solar and wind energy became cheaper to generate and he's now focused on how to store and capture energy. For instance, Energy Vault — a company he co-founded — is now building a unit in Switzerland because to meet demand. The venture has already attracted $110 million from Softbank's Vision Fund.
And he has other projects, including Carbon Capture, for mitigating carbon from the atmosphere for use as renewable energy in the manufacturing process. Heliogen, another company backed by Gross with partner Bill Gates, is looking to create clean energy through solar power.
These companies are hardly Gross' first foray into the sector. Gross, who was always captivated by inventors like Thomas Edison and Leonardo da Vinci, created a solar company while in high school in the midst of the 1970s oil crisis. Long lines at gas pumps across the country inspired him to look for alternative energy sources and left a lasting impression on him.
But the amount of carbon dioxide released into the earth's atmosphere — which he says creates the equivalent amount of heat as three Hiroshima bombs every second — has created a new urgency. Dire predictions and protests inspired by Greta Thunberg have changed the tenor around climate. Gross said this was evident during his trip to the World Economic Forum in Davos earlier this month. The event, usually filled with talks about economic growth and financial returns, has now taken an environmental undertone.
"The conversation is finally about climate change," he said.
The Upfront Summit is expected to attract more than 1,200 attendees flocking to the Rose Bowl Jan. 29-30. The invite-only event brings together a diverse mix of entrepreneurs networking with venture players armed with billions of dollars in capital, and headlined by presentations from business leaders including Steve Ballmer, Quibi Chief Executive Meg Whitman, and Union Square Ventures' Fred Wilson.
Links to the conference agenda and the livestream can be found here.
Upfront Ventures holds a non-controlling, minority interest in dot.LA
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Every year has defining moments, but no one could have predicted the world changing and paradigm shifting developments that have taken place over the course of the past year. They include combatting COVID-19, working from home, waves of social unrest, emerging technologies and more.
Join us Wednesday, December 16th at 11:00 a.m. PT for the closing dot.LA Strategy Session of the year as we reflect on L.A.'s emerging tech trends, challenges and predictions for 2021.
Upfront Managing Partner Mark Suster and dot.LA Senior Finance Reporter Ben Bergman will kick off the event with a one on one conversation. More speakers to be announced.
Mark Suster, Managing Partner at Upfront
Mark Suster, Managing Partner at Upfront<p><br>Mark Suster has been a managing partner at Upfront since 2007, where has led notable investments in companies including Bird, Invoca, Density, Nanit, and Maker Studios (acquired by Disney). He previously was the founder & CEO of two successful enterprise software companies, the most recent of which was sold to Salesforce.com, where Mark became VP of products. Prior to being a founder, Mark was a software developer at Accenture while living and worked in Europe, Japan and the U.S. Mark is a graduate of UCSD and has an MBA from the University of Chicago.</p>
Ben Bergman, dot.LA Senior Reporter
Ben Bergman, dot.LA Senior Reporter<p>Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior reporter/host at KPCC, a producer at Gimlet Media and NPR and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to NPR and Marketplace and has written for The New York Times. Bergman was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. He enjoys skiing, playing poker and cheering on The Seattle Seahawks.</p>
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