J.J. Abrams on Diversity in Star Wars, Bad Robot: 'I Can't Tell You How Much it's Benefited Our Business'

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

J.J. Abrams on Diversity in Star Wars, Bad Robot: 'I Can't Tell You How Much it's Benefited Our Business'

Filmmaker J.J. Abrams and his wife Katie McGrath examined the production company they founded -- Bad Robot -- and realized it was mostly white. Mostly male. And the duo set out to change how they recruit new employees.

Abrams and McGrath mandated that the pool of people they interview for jobs be more representative of the population. Now over 50 percent of the staff is female and over 40 percent are people of color, according to McGrath. "I can't tell you how much it's benefited our business," said Abrams.


When he was asked to direct "Star Wars: The Force Awakens," Abrams said he felt a responsibility to cast actors who were as diverse as possible. The four leads include someone who is Latinx, a Nigerian-Londoner, a white woman, and one white man. "I'm not preaching, but we'll bring our values as much as we can to a project," said Abrams.

McGrath was one of the founders of the Time's Up movement that started in 2018 after the dethroning of producer Harvey Weinstein rocked Hollywood. She implored an audience comprised largely of white males at The Upfront Summit to do more to improve diversity at their own companies."This is not complicated," said McGrath. "You have tactics for every other business outcome you want to reach, so have one for this."

McGrath noted that by 2050, the U.S. will be a minority-majority country. Not having a workforce that represents the demographics of consumers is bad for business. "You're just going to miss a ton of sh**," she added.

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LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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This Week in ‘Raises’: GITAI Lands $30M, Steno Gains $15M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local space robotics startup raised fresh funding to expand the flight model manufacturing facilities throughout the U.S. and increase employment, while a remote litigation platform raised more funding to continue growing its footprint in new markets across the country, develop service channels for its clients and continue expanding its tech team.

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Gitai Secures $30 Million in Funding to Continue Space Robotics Developments

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Gitai Secures $30 Million in Funding to Continue Space Robotics Developments
\u200bPhoto: Gitai

Space robotics company Gitai raised a $30 million Series B extension this week, bringing the total value of the round to roughly $47 million.

The funding will be used to further develop Gitai’s suite of space robots as well as build out its manufacturing footprint in Torrance. Previously Gitai announced it raised a $17.1 million Series B in March 2021; this additional raise is still part of that round.

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