fitness

fitness

Image courtesy of fitlab.com

Are in-person gyms or at-home workouts the future of the fitness industry?

While much hype surrounds the latter in the wake of the pandemic, FitLab is betting on both. The Newport Beach-based company announced that it has closed a Series A funding round that takes its total capital raised to more than $15 million. Its investors include Two Styx Capital, Cava Capital, Snoop Ventures, Paradigm Sports Management founder Audie Attar and M13 co-founder Courtney Reum.

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Before the pandemic, the fitness industry was booming. Then coronavirus forced the closure of gyms and boutique studios, and Struct Club took advantage of the moment to allow instructors to reach consumers directly.

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mma.prnewswire.com

Peloton may not have killed spin classes, but there's a wave of tech-powered fitness companies trying to lure Americans away from the gym.

One of the latest, Century City-based FitOn, is betting that making sought-after celebrity trainers accessible through an at-home fitness program can convince the time-stretched and coach potatoes to sweat.

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