Before the pandemic, the fitness industry was booming. Then coronavirus forced the closure of gyms and boutique studios, and Struct Club took advantage of the moment to allow instructors to reach consumers directly.

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Peloton may not have killed spin classes, but there's a wave of tech-powered fitness companies trying to lure Americans away from the gym.

One of the latest, Century City-based FitOn, is betting that making sought-after celebrity trainers accessible through an at-home fitness program can convince the time-stretched and coach potatoes to sweat.

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