FitLab Raises $15 Million For Its ‘Hybrid Fitness’ Approach of Gyms and Home Classes

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

FitLab Raises $15 Million For Its ‘Hybrid Fitness’ Approach of Gyms and Home Classes
Image courtesy of fitlab.com

Are in-person gyms or at-home workouts the future of the fitness industry?

While much hype surrounds the latter in the wake of the pandemic, FitLab is betting on both. The Newport Beach-based company announced that it has closed a Series A funding round that takes its total capital raised to more than $15 million. Its investors include Two Styx Capital, Cava Capital, Snoop Ventures, Paradigm Sports Management founder Audie Attar and M13 co-founder Courtney Reum.


Founded in 2016 as a venture firm focused on sports and fitness, FitLab has partnered with and acquired a portfolio of fitness brands including UFC fighter Conor McGregor’s McGregor FAST and surfer Laird Hamilton’s XPT.

Without disclosing the exact size of its latest funding round, FitLab said it is using the new capital to roll out its new “connected fitness studios” starting this year. The studios are expected to blend in-person training with at-home offerings; FitLab says it has plans underway for 250 locations in the U.S. and more internationally, with the goal of 500 locations by 2025.

Additionally, the company announced that it has acquired the fitness app Fitplan, sports apparel company Electric and running events organizer Ragnar.

There are more than 30,000 gyms operating in the U.S. today, according to fitness trade group IHRSA. While many health clubs shuttered due to the pandemic, at-home fitness companies boomed as a result; equipment-focused firms such as Peloton and Tonal saw sales skyrocket, while apps like Nike Run Club and Strava saw downloads surge. Yet as life gradually returns to normal, at-home brands like Peloton have found the adjustment difficult.

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This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M
This Week in ‘Raises’:

While it was a slow week of funding in Los Angeles, security vendor Saviynt managed to score $205 million that will be used to meet the company’s growing demand for its converged identity platform and accelerate innovation.

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LA Tech ‘Moves’: Saviynt Gains New CEO, The FIFTH Taps Agency Veteran to Lead Creative Team

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Saviynt Gains New CEO, The FIFTH Taps Agency Veteran to Lead Creative Team
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Inflation hit cities with tech-heavy workforces hard last year. Tech workers fortunate enough to avoid layoffs still found themselves confronting rising costs with little change in their pay.

Those national trends certainly touched down in Los Angeles, but new data from the Bureau of Labor Statistics (BLS) show that the city of angels was the only major metro area that saw its wage growth grow by nearly 6% while also outpacing the consumer price index, which was around 5%. Basically, LA was the only area where adjusted pay actually came out on a net positive.

So, what does this mean for tech workers in LA County?

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