dot.LA Dives In: A Conversation with Amira Polack, Founder and CEO of Struct Club

Kelly O'Grady
Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.
dot.LA Dives In: A Conversation with Amira Polack, Founder and CEO of Struct Club

Before the pandemic, the fitness industry was booming. Then coronavirus forced the closure of gyms and boutique studios, and Struct Club took advantage of the moment to allow instructors to reach consumers directly.


In this installment ofdot.LA Dives In, Kelly talks to Amira Polack, founder and CEO of Struct Club, a mobile app that provides instructors with software that simplifies planning and coaching a class.

Side gigging as a spin instructor while she received her MBA, Amira found herself spending hours prepping for her classes, where she was not only expected to play the role of instructor, but also DJ, choreographer, exercise scientist and motivational speaker. Struct Club was born.

Built on the idea that music helps improve fitness class attendees' performance and enjoyment, Struct Club not only allows fitness choreographers — or "pack leaders" — to create unique classes, but ensures attendees are maximizing their workouts.

In this conversation, Kelly and Amira dive into how Struct Club pivoted its business model during the pandemic, the challenges of raising money as a female and minority founder, and what trends are impacting the fitness industry.

Watch the full interview here:

dot.LA Dives In: Fitness App Founder & CEO Amira Polackwww.youtube.com

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Kelly O'Grady runs video and serves as the chief host & correspondent for dot.LA. Find her on Instagram @kfogrady and email her at kelly@dot.LA.

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