'No Swiping, No Profiles, No DMs': 222 Wants to Serve Gen Z Experiences Based on Serendipity

Andrew Fiouzi
Andrew Fiouzi is an editor at dot.LA. He was previously a features writer at MEL Magazine where he covered masculinity, tech and true crime. His work has been featured in the Los Angeles Times, Long Reads and Vice, among other publications.
'No Swiping, No Profiles, No DMs': 222 Wants to Serve Gen Z Experiences Based on Serendipity
image by 222

Midway through dinner at a West Hollywood restaurant, Arman Roshannai, the 21-year old CTO of 222 brings up 19th century French polymath Pierre-Simon Laplace’s demon. Or, rather, the Frenchman’s theory of destiny. As Roshannai explains, LaPlace thought that if someone (the demon) knows the precise location and momentum of every atom in the universe, their past and future values for any given time can be calculated from the laws of mechanics. Freewill, Laplace would say, is an illusion.


How did we get to Laplace? Roshannai made a joke about 222 being his demon after I suggested he’s Dr. Frankenstein.

“Don’t mention that in the article,” Roshannai says. He’s mostly joking.

But how could I not? 222 is a demon caste from human brain mimicry. But unlike the other demons — consumer predictability, metaverse, surveillance — 222 is offering salvation.

The idea for 222 began with a simple theory: “Meeting people through chance encounters, being at a bar, seeing someone wearing a shirt of a band you like and striking up a conversation just felt much better than getting a follow request on Instagram,” says Danial Hashemi, the 21-year-old COO.

To test it, Roshannai and Hashemi began to host events at Keyan Kazemian’s house—the 23-year-old CEO of 222.

“We would beg our friends who didn't know each other to come to Keyan's backyard where he lives in Orange County,” says Hashemi. “We cooked pasta and served wine.” They also had their friends fill out a personality survey that they then used to determine who should sit at which table at subsequent dinners.

People kept coming back. Some people became best friends. Others started dating. And what began as a college research project bloomed into an AI company. “No swiping, no profiles, no dms, just say yes and find the people and places that best match your personality,” says Hashemi.

Sound cool? The table next to ours thinks so. They’re one of a smattering of four-to-eight person cliques at the West Hollywood restaurant who have been synthesized to have a good time. And by the looks on their faces, bright-eyed and full of expression, 222 is working.

To sign up, you have to be between 18 and 27. For now, 222, is targeting Gen Z. The app, I’m told, is coming soon but until then you enter your phone number on 222’s website before being directed to 30-some odd questions that include:

“Would you rather watch an arthouse or mainstream blockbuster?”

“Would you rather go clubbing or have a daytime picnic?”

“Would you rather listen to Tchaikovsky or Megan Thee Stallion?”

Potential members also have to rate how strongly they agree or disagree with statements like:

“I would go to space if there’s a chance I wouldn’t come back.”

“Humans should make an active effort to curb the emission of greenhouse gasses.”

“Humans are born with an innate purpose.”

The survey also includes a self-assessment of your drug habits and at one point you have to rate your own attractiveness on a scale between one and 10. The goal is to provide the AI with enough data points for it to determine which of the 16 categories your personality falls into.

“Once you get your personality type, you wait until we have an experience,” Hashemi says.

For now, 222 experiences are held every other week. Members who are selected by the AI engine to attend the dinner portion of the evening pay $2.22. Those who aren't selected for the dinner portion of the experience can still, if they choose, attend the post-dinner venue.

The way the AI determines compatibility is a bit of a mystery.

“The AI picks up on these social trends itself,” says Roshannai. “It may notice that similarity is a great indicator of compatibility, or find other underlying patterns that we didn’t even know existed.”

Based on feedback from real-life interactions, he continues, “we certainly can and will do some tinkering with what we feed the model.” But ultimately, the model itself will start learning what prompts have weight and which questions are best used to predict meaningful connections.

According to Kazemian, “Do you think comedy is becoming too politically correct?” Has been particularly successful in determining compatibility. Political leanings less so.

Back at the restaurant, Kazemian pulls out his laptop, scans the room like a spy, taps a few keys on the keyboard and runs a script. The program sends participating 222 members a text message with info for the post-dining venue.

Tonight, the venue is a rooftop lounge within walking distance of the restaurant and with a 180-degree view overlooking the city. Hashemi confirms there’s a section designated for 222 members. While we’re standing around the tables, Kazemian’s girlfriend dares Roshannai to go talk to a girl. He does. Pays her a compliment on her dress “and it worked,” Roshannai exclaims. The look on his face is a familiar one, it’s the look of excitement spawning from serendipity. It may seem like typical human behavior but increasingly, it’s not.

Every trend report suggests young people just don’t care about being in the physical world anymore. Tech companies are obsessed with trying to create increasingly immersive online spaces to hang out in. The average young person spends half their waking life staring into a screen. The office is dead. Third spaces are increasingly scarce. The loneliest generation in the history of the world keeps getting lonelier.

“Have you read Robert Putnam’s book “Bowling Alone?” Hashemi asks me. “One of the slides on our pitch deck literally says we're anti-Metaverse.”

Not long after our arrival, the trio begins to notice familiar faces from the restaurant pour in. Hashemi says that as their member base has grown steadily at a rate of 30% per month since 222’s inception, it’s increasingly difficult to differentiate who’s been sent by 222 and who hasn’t. Based on the RSVPs, of the nearly 40 people who attended the dinner portion of the evening, only four or five replied that they wouldn’t attend the post-dinner venue. Which is to say, 222’s success rate, at least for this evening is roughly 90%.

The use cases for this technology, Kazemian says, are myriad: choosing seats on airplanes, selecting roommates, providing venues with information about their patrons' likes/dislikes to best curate an unforgettable evening. But the goal, the same one that inspired those backyard dinners, remains the same: Veer people back towards the physical world. Incite meaningful connections IRL. Use the demon to fight the demons.

The New Face of Live Shopping: Whatnot’s $5B Journey

🔦 Spotlight

Hello Los Angeles,

This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.

If you or someone you know has been impacted, there are resources available to help navigate this difficult time:

  • Pacific Palisades Fire Damage Maps: View here

These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.

While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.

Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.

For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.

The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.

As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.


🤝 Venture Deals

LA Companies

  • Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
  • Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
LA Venture Funds
  • Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
  • LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
  • Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
  • BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
  • Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
  • Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
  • Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
  • Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
  • B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
  • Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more

LA Exits

  • Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
  • Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
  • Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
  • ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
  • Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more

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Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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    A Strong Finish to 2024 for LA Tech: Crosscut Ventures Leads the Way

    🔦 Spotlight

    Happy Friday LA!

    As we close the book on 2024, Los Angeles has had a remarkable year in tech and venture capital. From groundbreaking funding rounds to industry-defining innovations, the city’s tech ecosystem has showcased its ability to adapt and thrive. Among the year’s final highlights was the announcement that Crosscut Ventures, one of LA’s premier early-stage venture capital firms, has added Jon Ylvisaker as its newest Partner.

    Crosscut Ventures’ Bold New Direction

    Announced in late December, Jon Ylvisaker’s appointment reflects Crosscut Ventures’ commitment to advancing its focus on the energy transition. Ylvisaker brings decades of experience in driving investments in energy technologies and digital infrastructure. As the founding partner and managing director of Yield Capital Partners, he led investments in startups and established companies shaping the future of sustainability. At Wolfacre Global Management, a Tiger Management hedge fund, he further honed his expertise in supporting impactful climate-focused solutions.

    Brian Garrett, Managing Director and Co-Founder of Crosscut Ventures, said, “Jon's extensive experience in climate and digital infrastructure investments, coupled with his impressive track record of bringing groundbreaking technologies to market, makes him the ideal partner to help lead our focus.”

    Since its founding in 2008, Crosscut has played a key role in shaping LA’s tech landscape. Ylvisaker’s addition reinforces the firm’s commitment to addressing global challenges like energy transition and sustainability, further solidifying its leadership in venture capital innovation.

    What’s Next for LA Tech in 2025

    The momentum from 2024 has set the stage for an even bigger year ahead. Entrepreneurs, investors, and innovators in LA are poised to take on new challenges and create meaningful change across industries.

    As we step into 2025, we want to thank everyone who helped make 2024 such a standout year. Here’s to another year of progress, innovation, and success. From all of us at dot.LA, Happy New Year!

    🤝 Venture Deals

    LA Companies

    • First Resonance, a company specializing in digital manufacturing software through its ION Factory OS, has raised a $20M funding round led by Third Prime with participation from Blue Bear Capital and others. This brings its total funding to $36M and will be used to accelerate product development, grow its customer base, and enhance support for advanced manufacturing sectors like aerospace, robotics, and clean energy. - learn more
    LA Venture Funds
    • Finality Capital Partners led a $17M Seed funding round for ChainOpera AI, a California-based company developing blockchain networks for AI-powered agents and applications, to accelerate product development, expand its team and enhance its blockchain and AI integration capabilities. - learn more

    LA Exits

    • Thirteen Lune, an inclusive beauty e-commerce platform, has been acquired by SNR Capital, marking a significant milestone in the platform's mission to amplify underrepresented beauty brands while fueling its next stage of growth. - learn more
    • Ergobaby, a leading brand in juvenile products known for its high-quality baby carriers, has been acquired by Highlander Partners. The acquisition aims to bolster Ergobaby’s growth, expand its product offerings, and strengthen its position in the parenting solutions market. - learn more

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