ballertv

ballertv

If you stop by Koreatown's Immanuel Presbyterian Church on Sundays, you might run into Kavodel Ohiomoba pushing a broom across a basketball court hidden on an upper floor of the cavernous historic French Gothic cathedral. It's a favorite movie backdrop for Hollywood films.

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Photo by Tim Mossholder on Unsplash

BallerTV, a livestreaming service for youth sports, is expanding from the gymnasium to the playing field, adding millions of games that it can broadcast into people's homes.

The Pasadena-based company announced Tuesday it acquired NextPro, which films outdoor youth sports and has exclusive rights to record games from nearly 400 of the top soccer and lacrosse event operators.

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Sports fans and politicians have debated whether college athletes should be able to make money from their fame for years. Less commonly debated, however, is whether high school athletes should be able to do the same.

On Tuesday, Pasadena-based youth sports streaming platform BallerTV announced its new plan to allow high school athletes to make money off their names, images and likeness. How? By joining the NFT craze.

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