BallerTV Picks Up Youth League Streaming Startup NextPro

Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

BallerTV

BallerTV, a livestreaming service for youth sports, is expanding from the gymnasium to the playing field, adding millions of games that it can broadcast into people's homes.

The Pasadena-based company announced Tuesday it acquired NextPro, which films outdoor youth sports and has exclusive rights to record games from nearly 400 of the top soccer and lacrosse event operators.


BallerTV livestreams scholastic and club basketball and volleyball using proprietary autonomous technology. With the acquisition of NextPro, it will increase the scale of its operations from streaming hundreds of thousands of games to millions. The company declined to reveal the terms of the deal.

"Our technology, our platform, is pretty sport agnostic and our business model to connect families and communities to the power of live sports isn't confined to just indoor sports," Baller TV CEO and co-founder Aaron Hawkey said. "It's going to accelerate our entrance into soccer and other field sports which are massive sports in the market."

El Segundo-based NextPro was founded in 2013 by Craig Hochstadt and Amin Edalat and focuses on filming large-scale youth recruiting events in soccer, lacrosse, baseball and softball. It had not delved into livestreaming.

There are 50 million youth sporting events each year and less than 1% are livestreamed, Hawkey said. It's also a lucrative market. Spending in youth sports in the U.S. was $15.3 billion in 2017 and grew to $19.2 billion in 2019.

Critics say that parents are spending thousands on coaches, equipment and other things needed to play competitive youth sports, but only a small percentage of kids will get a college scholarship or go pro.

Still Hawkey said the value of sports is immeasurable.

"All the benefits that I got from sports didn't mete out into a college scholarship. I don't think that was what my parents were hoping for," he said. "The leadership skills I take in building a startup from what I learned from sports, it's hard to place a value on."

BallerTVFrom left: Sandeep Hingorani (EVP of BallerTV), Craig Hochstadt (co-founder, NextPro), Robert Angarita (co-founder, BallerTV), Aaron Hawkey (CEO, co-founder of BallerTV), Amin Edalat (co-founder, NextPro) and Kavodel Ohiomoba (chief technology officer, BallerTV)Photo courtesy BallerTV

During the pandemic, when sports returned but spectators were limited, family members and recruiters turned to BallerTV, Hawkey said.

The service has 3,000 college Division 1 through Division 3 scouts, according to the company, although it did not provide a total number of subscribers. The biggest audience though are family members of the athletes who can't make it to games, Hawkey said.

"I do think there's a lot of upside in providing value and coverage of these events," he said.

Another initiative that BallerTV undertook this year was selling NFTs of the top athletes at a high profile youth basketball tournament. The tournament's MVP earned $4,000 from his NFTs. The idea was inspired by the U.S. Supreme Court ruling that college athletes could be paid modest sums related to education. It does not apply to high school athletes.

"There's a lot we can do in terms of really trying to help these athletes," Hawkey said. "Clearly there's an opportunity for them to make money, not only on NFTs but in other ways and we're trying to push the ball forward on allowing that given all the restrictive rules in the high school space right now."

When it first began, BallerTV hired videographers to stream the games, growing to a network of 30,000 across the country. But soon, Hawkey, who is an engineer, realized that technology would be key to reach the scale that he envisioned.

With a team of engineers, it developed proprietary machine learning to automatically record the action.

It requires less manpower as iPhones, equipped with fisheye lenses, are used rather than video cameras with an operator at each camera. One person can monitor several devices at a basketball tournament where 10 games are being played at once, for example. That person can watch a sort of master feed to monitor whether a basketball crashes into the device or other technical difficulties arise.

Outdoor sports do present a challenge compared to the climate-controlled environment of a gym. Hawkey had wanted to move into outdoor sports eventually, but NextPro's experience will help that expansion.

Subscribe to our newsletter to catch every headline.

Cadence

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec
Photo by James Opas | Modified by Joshua Letona

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending