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XCreator Startup Jellysmack Buys YouTube Analytics Firm AMA Digital
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Creator economy startup Jellysmack has acquired AMA Digital, a Chicago-based YouTube analytics company, for an undisclosed amount.
Jellysmack said Tuesday that it will use AMA’s data analytics to boost its creator program, which helps roughly 500 content creators grow their audiences and revenues. The company, which has more than 120 employees in Los Angeles and partners with over 80 L.A.-based creators, uses A.I. technology, proprietary data and video editing tools to optimize and launch videos on YouTube, TikTok, Snapchat and other platforms.
“We believe Jellysmack offers the best tech stack available in the creator economy, and the acquisition of AMA will further strengthen our core product to better serve our creator partners,” Michael Philippe, Jellysmack’s co-founder and co-CEO, said in a statement.
Founded in 2019 by Mateo Price, Chicago-based AMA claims to use proprietary data and technology to help YouTubers increase their revenue and viewership. The company says it has generated millions of dollars in incremental revenue for its creators—including popular YouTubers Jesser, Ali Abdaal and Dylan Lemay, among others—who collectively have 60 million subscribers. As part of the deal, Price will join Jellysmack as director of YouTube development.
In addition to enhancing its creator program, Jellysmack said AMA’s platform will help with its catalog licensing business, as well. In January, the company announced it would spend $500 million to license the monetization rights to YouTube creators’ back catalogs. The business of YouTube catalogs as lucrative assets has quickly gained ground, with L.A.-based Spotter also offering upfront payments to license YouTubers’ libraries.
Founded in 2016, New York-based Jellysmack’s most recent funding round, announced in May 2021, was led by Japanese investment giant SoftBank. While the startup did not disclose the size of the investment, PitchBook data indicates that Jellysmack raised $950 million at a $3 billion valuation. (A company spokesperson would only disclose the startup’s valuation as over $1 billion.) Jellysmack claims its managed content generates 10 billion global monthly video views and reaches 125 million unique U.S. users. Its roster of creators includes YouTubers like MrBeast, PewDiePie and Karina Garcia.
The AMA deal is Jellysmack’s second-ever acquisition, following the November purchase of A.I. video editing technology company Kamua.
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Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Part of TikTok’s evolution over the years includes becoming another outlet for consumers to purchase popular gadgets. The app generated $821 million in global consumer spending across the App Store and Google Play in the first quarter of 2022 alone.
And since the holiday season is among us, it’s time to get some gifts checked off your list. So here’s 10 tech gadgets that went viral on TikTok that you can buy for your loved ones.
Scanmarker Air
@simplysalfinds How to prepare for your exams 📑#amazonfinds #tiktokmademebuyit #collegehacks #backtoschool #salfinds ♬ original sound - Simply Sal Finds
The scanmarket air can be a great stocking stuffer and will help any student on your list. All you have to do is slide the scanning pen across any book and the text will appear on your screen. The device also has a text to speech feature that will read the words as soon as you scan over the text.
Photon Mini Projector
@sonne_projectors You will wish you had this earlier. Shop in bio. #projector #tiktokmademebuyit #unboxing #productreview #roomaesthetic #netflix #amazonfinds ♬ original sound - Sonne Projectors
The Photon mini projector blew up on TikTok in March of this year and pushed many to participate in a “fake window trend,” where people would project a video of a window on a blank wall in their home. Not only can you turn any wall into a window overlooking any destination, but you can utilize this device for streaming and connecting to gaming consoles.
Phone Lock Box
@lovediamondly Replying to @freezingmoon999 I hope this helps 😂💓 #amazonfinds #amazonmusthaves #amazon
Another device that is circulating the #tiktokmademebuyit hashtag is the phone lock box. The lock box works great for someone who is constantly on or is easily distracted by their phone because once you stash your phone inside, the device can lock your phone for as long as 99 minutes.
Hanover Lock
@hanoverlock The best purchase I’ve made so far in 2022 😌 #fyp #foryou #tiktokmademebuyit #shoptok
The Hanover lock is best for anyone on your list that wants extra security to their home. This device is super convenient or for people who are super forgetful because it will automatically lock once the door is closed behind you. The Hanover lock became popular as various users on the app uploaded videos about their experience leaving their keys at home.
Yeedi Vac 2 Pro
@cherishandfavor Just wait… 😳 #Yeedi #YeediVac2Pro #NewProductLaunch #iboughtitsoyoudonthaveto
This robot vacuum cleaner is the perfect gift for people who work from home and don't have the time to clean. Priced just under $500, this device can detect cliffs to avoid falling, has mopping capabilities, avoids objects in its way and when it's done cleaning it empties its own dustbin.
Jacuzzi Mat
@dope_inventions Bath time just upgraded 🛁 #jacuzzi #fyp #gadget #dontgetelectricuted
Jacuzzi’s are expensive and bulky but this portable mat will provide you a jacuzzi like experience in the comfort of your bathtub. To install, you just have to connect the mat to the pump and your bath is instantly upgraded with a built-in warm air function and bubble massage feature.
Electric Heated Blanket
@lopwert Well this is amazing #lopwert #unboxing #review #tiktokmademebuyit #christmas #influu
If you’re strapped for time to find a gift, this electric heated blanket is an easy one for someone who loves camping or an athlete that needs to warm up after a long hike or run. The blanket has three different heating levels and unlike other heated blankets that need to be plugged into the wall, this one can be charged on the go with a usb power bank.
Anker 3-in-1 Charging Cube
@theshoppingexpert FINALLY got my hands on this 3-in-1 cube 🤩📱⌚️🎧 this portable, folding MagSafe cube can charge an iPhone, AirPods, and Apple Watch at their max output speeds! Beautiful form factor and so travel-friendly #gifts #tiktokmademebuyit #appleaccessories #unboxing #3in1charger #amazon #christmas #anker #amazonmusthaves #travelhacks #iphone #amazonfinds #gadgets
The 3-in-1 charging cube can charge an Apple watch, iPhone and Airpods all at once–perfect for any traveler pressed for time. The cube-shaped design is compact and portable, so you’ll stay charged anywhere you go without the hassle of carrying multiple cords.
Instax Mini Evo Instant Film Camera
@thatpineapplegirl Best purchase ever!!! #tiktokmademebuyit
Every seasoned traveler always wants to remember their trip and what better way than a camera that can print the photo instantly? Not only will you have a physical photo in hand, but you can also save the image to your smartphone. If you don’t have anyone to take your photo, the Fujifilm Instax camera also has a built-in mirror that allows you to be perfectly framed for a selfie in front of your next destination.
Cowarobot R1
@dope_inventions It’s perfect for lazy people. There’s no way they’re waking over 10 miles #amazonfind
The priciest item on this list is the Cowarobot ($1,799), a carry-on size robotic suitcase that stays with you at all times by using laser radar following and machine vision AI technology. As soon as you lift the handle up, the motorized wheels descend and the cameras will scan you to indicate that you are the correct person it will follow. The suitcase has the capacity to go 20 mph for 10 miles without being charged.
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Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
An LA AI Company Just Won Entertainment’s Backing
🔦 Spotlight
Hello LA.
The entertainment industry has spent the past several years debating what generative AI could take from creators.
This week, some of its biggest companies put money behind an AI startup promising to build something for them instead.
Los Angeles-based Stability AI raised $76M in Series B funding from an investor group that includes Electronic Arts, Sony Music Group, Universal Music Group and Warner Music Group. AMD Ventures and Pacific Alliance Ventures also joined the round, while LA-based MANTIS Capital and Sound Ventures are among the company’s existing backers.
The financing brings Stability AI’s total funding under CEO Prem Akkaraju to $232M, including two equity rounds and convertible notes. The company plans to use the new capital to expand its creative production tools, applied research and professional services across music, gaming and entertainment.
The amount is notable. The names attached to it are the bigger story.
Generative AI’s arrival in entertainment has been anything but quiet. Artists have questioned whether their work was used to train models without permission. Studios have faced pressure over how the technology could affect jobs. Record labels have pursued AI companies in court while simultaneously exploring how the same technology might fit into their businesses.
Now, several of the world’s largest entertainment companies are investing directly in one.
That does not mean the industry has resolved its concerns about AI. It means some of its biggest players would rather help shape the technology than wait to see what it becomes.
Stability AI is positioning itself for that opening. Rather than focusing solely on general-purpose models, the company is building tools specifically for professional creatives. Its recently launched Stable Audio 3.0 was trained on fully licensed music and lets artists generate, edit and arrange audio through a web platform or directly inside digital audio workstations.

That licensed-data approach is central to the pitch. The next phase of creative AI will not be decided only by which company produces the most impressive model. It will also depend on which companies can earn the trust of the artists, studios and rights holders whose work gives those models value.
For its new strategic investors, the round offers more than financial upside. It creates a closer view into how generative AI may change production, a voice in how the tools develop and an opportunity to establish rules before those rules are established for them.
For Stability AI, the backing provides something equally important: credibility inside industries that have every reason to scrutinize what it is building.
The company now has capital and access to some of the largest catalogs, franchises and creative workforces in entertainment. What it does with that access will determine whether this becomes a meaningful alliance or simply an impressive collection of logos.
Either way, the industry is no longer watching from a safe distance.
It has entered the room.
LA’s Air-Taxi Plans Are Coming Downtown
While Stability AI is trying to change how entertainment gets made, Archer Aviation wants to change how people get to it.
AEG and Archer announced plans to develop downtown Los Angeles’ first vertiport at L.A. LIVE, creating a potential new stop in Archer’s proposed electric air-taxi network ahead of the 2028 Olympic and Paralympic Games.

The planned site would sit beside Crypto.com Arena and allow passengers to travel to and from the entertainment district aboard Archer’s Midnight aircraft. The company says its network could turn drives that take an hour or longer into electric flights lasting approximately 10 to 20 minutes.
Archer has already identified SoFi Stadium, USC and Hollywood Burbank Airport as possible locations, with its recently acquired Hawthorne Airport expected to serve as the network’s central operating hub. As the official air-taxi provider of LA28 and Team USA, Archer has an unusually visible deadline for turning those plans into something tangible.
AEG and Archer have completed an initial feasibility study of the L.A. LIVE site, including reviews of land use, airspace, power availability and community impact. The next phase will examine operations and the passenger experience.
There is still a substantial distance between a proposed vertiport and a functioning air-taxi network. The infrastructure must be built, regulatory approvals must be secured and passengers must be persuaded that flying across the city is safer and more practical than staying on the ground.
Still, few locations could make that future feel more real than L.A. LIVE. Millions of people already pass through the district for concerts, games and major events. Placing a vertiport there would bring urban air mobility out of the concept stage and directly into public view.
Together, this week’s announcements show Los Angeles becoming a testing ground for two technologies still moving from promise toward everyday use.
One could reshape how entertainment is created. The other could reshape how Angelenos reach it.
In a city famous for both its creative industries and its traffic, that feels appropriately on brand.
More from this week’s LA startup and venture scene below.
🤝 Venture Deals
LA Companies
- Atorie raised a $9.5M seed round from investors including a16z speedrun, Night Capital and Lightspeed Venture Partners’ Jeremy Liew. The AI-powered fashion startup connects consumers directly with luxury manufacturers to offer high-quality goods without traditional designer markups, and will use the funding to expand logistics, production and its AI shopping tools. - learn more
- Long Beach-based Maglut Heavy Industries emerged from stealth with $3.1M in pre-seed funding from Wave Function, Nova Threshold and Julian Capital. The startup is developing a chromatography-based system to process and refine rare earth elements domestically, with pilot tests producing materials at more than 99.9% purity. - learn more
- MANTIS Venture Capital participated in Voya Energy’s $35M Series A, led by Energy Impact Partners and joined by John Doerr, StepStone, Founders Fund, Overmatch and Seven Stars. The Hayward-based startup will use the funding to commercialize its aluminum-fueled generators, which provide clean, off-grid power for data centers and other energy-intensive operations without combustion or local air emissions. - learn more
- Regeneration.VC participated in eComID’s $17M seed round, led by Systemiq Capital and joined by Course Corrected, Stadium and returning investor CapitalT. The Stockholm-based startup will use the funding to expand internationally and scale its AI-powered Shopping Passport, which helps retailers personalize sizing and product discovery while reducing returns. - learn more
- Clocktower Technology Ventures participated in Helcim’s $53M Series C, led by BDC Capital’s Growth Venture Fund and joined by new investors Curql Collective and LA-based Gold House Ventures. The Calgary payments company will use the funding to expand its platform, develop additional financial services and serve more small and midsize businesses across North America. - learn more
LA Exits
- Altruist agreed to be acquired by Vanguard, giving the Los Angeles-based wealth technology and custody platform greater resources to expand its tools for independent financial advisors. Altruist will continue operating as a standalone business under its existing leadership and brand after the deal closes, which is expected later this year pending regulatory approval; financial terms were not disclosed. - learn more
- Personality AI has been acquired by WildBrain for approximately $11M in cash and 1M WildBrain shares upfront, with additional payments tied to future performance. The startup develops kid-safe conversational AI experiences for entertainment characters, including “Hey Peppa Pig,” and will help WildBrain expand its franchises into interactive products across toys, apps and digital platforms. - learn more


