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Why Talent Agency UTA Is Going Big on NFTs
Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
If you need more proof that NFTs have officially invaded Hollywood, look no further than United Talent Agency’s client roster.
The Beverly Hills-based talent agency recently signed Deadfellaz, an NFT collection of 10,000 zombie portraits. UTA counts Larva Labs, the creators behind the CryptoPunks NFT project, as a client, too. Even Coinbase, the publicly traded cryptocurrency exchange, is now part of UTA’s portfolio.
The agency’s foray into the crypto world shouldn’t come as a big surprise. Digital artists are selling NFTs, or non-fungible tokens, for sky-high prices. NFT exchanges like NBA Top Shot have attracted large fan bases willing to shell out money for digital collectibles. And entertainment companies in the music, film and gaming industries have been quick to venture into NFTs—even if there’s still plenty of skepticism about the digital assets.
“At first, my instinct was that this would be disruptive of things like art,” Lesley Silverman, UTA’s head of Web3 and a former fine art agent, told dot.LA. “We as an agency quickly realized that there would be similar innovation around the way we think about the broader media landscape, and that NFTs, and Web3 more broadly, would impact all of them.”
Silverman was the first full-time digital assets agent at UTA, which claims to be the first major talent agency to launch a dedicated Web3 practice. Other Hollywood talent agencies have since entered the fray—including rival WME, which recently signed a pair of Bored Ape NFTs.

Lesley Silverman, UTA’s head of Web3.
Provided by UTA
Initially, UTA aimed to help its existing clients navigate the Web3 world and launch NFT projects, such as a collaboration between Oscar-winning film score composer Hans Zimmer and NFT artist ThankYouX. But the agency soon realized that crypto is blooding a new generation of creators, founders and influencers who could use representation, Silverman said. Her team now helps clients like Deadfellaz secure brand partnerships, merchandising deals and live events—just like how UTA helps build the careers of actors, musicians and other entertainers.
“Our role is really to sit at the intersection of our clients and the things that may seem out of reach,” she said. “Their big ideas, their exciting plans—and the folks who they want to be connected to in order to carry those plans out.”
UTA has four people across the agency who work closely within the Web3 space, with plans to grow the Web3 group in the coming months. The group has facilitated more than 30 NFT drops, partnerships and other initiatives since launching in early 2021, according to the agency. The division has also worked to build a diverse talent roster, adding female-led projects and creators of color, Silverman said.
With the Web3 landscape constantly evolving, UTA will “remain nimble” when it comes to its NFT strategy, Silverman noted. One approach that’s currently resonating with fans is tying digital assets to real-world goods and experiences; indeed, the agency brokered a deal last month that will let Deadfellaz NFT holders create custom Gilson skis or snowboards depicting their own NFT artwork.
“It’s measurable that consumers want those things, and we are certainly not going to take that information lightly,” Silverman said. “Those are two areas that we will definitely look to expand and advise our clients to pursue.”
UTA recently commissioned a survey which found that while only 6% of U.S. consumers aged 16-to-54 have owned an NFT, about 38% want to own one in the future. Though the study’s results were bullish about the Web3 space overall, they did identify some obstacles; for instance, many consumers remain concerned about crypto scams and market volatility, or simply don’t know how to buy an NFT or what to do with one.
If the crypto industry can reduce those friction points, Silverman believes more consumers will flock to digital assets.
“All of that will lead to just more and more consumers entering into the space and equating digital ownership with how they interact socially, how they participate in communities and how they participate in fandom,” she said.
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Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
LA is the Third-Largest Startup Ecosystem in the US
02:00 PM | February 17, 2022
Image courtesy of Shutterstock
Los Angeles is now the third-largest startup market in the U.S.—with nearly 4,000 venture-backed startups calling the City of Angels home, according to a new report from venture capital firm Telstra Ventures.
On Wednesday, San Francisco-based Telstra released its second annual “Tech’s Great Migration” report, highlighting trends across the country’s “emerging tech hubs.” While the report highlights the impressive growth of emerging tech markets like Miami and Houston, it also shows how L.A. has established itself as No. 3 behind the tech megahubs of the San Francisco Bay Area and New York.
Los Angeles is now home to around 3,800 venture-backed companies, according to Telstra, with only the aforementioned Bay Area (approximately 13,000) and New York (approximately 7,500) having larger startup ecosystems. L.A. saw 20% growth, year-on-year, in its number of VC-backed startups last year—outstripping both the Bay Area and New York, but behind faster-growing markets like Miami (44%), Houston (34%) and St. Louis (31%).
The number of venture capital investments into L.A. startups, meanwhile, increased 83% year-on-year, to nearly 1,200. While that growth number also lagged behind rapidly expanding markets like Miami (260%) and Houston (165%), Los Angeles still had the third-highest total number of VC investments in 2021, according to Telstra, behind the Bay Area and New York.
Nationally, startups dealing in blockchain technology saw a particularly sharp jump (182%) in VC deal volume last year—though the total number of blockchain investments (nearly 600) still lagged behind more established sectors like enterprise software, health tech and fintech. L.A. saw a 188% increase in blockchain VC deals in 2021, with nearly 50 such investments; only the Bay Area (over 200) and New York (over 150) had more. (Telstra noted that Miami had by far the highest spike in blockchain VC deals, with more than 2,000% growth; however, the South Florida metropolis still trailed considerably behind the top-three markets in total number of deals.)
Behind blockchain firms, mobile and consumer startups saw the second-most investment growth (93%) in the Los Angeles region, followed by logistics and industrial tech (85%), educational tech (79%) and fintech (76%).
Despite new emerging markets across the country, Telstra’s data indicates that VC funding still gravitates toward established coastal markets. More than half of all U.S. venture capital investments flowed to the Bay Area and New York last year, followed by Los Angeles, Boston, Seattle, Austin, Chicago, Atlanta, Miami and Denver.
The report marks the second consecutive year that Telstra has documented growth across U.S. startup markets, following its initial 2020 report. The San Francisco-based VC firm’s L.A. tech investments include esports outfit Team SoloMid, Playa Vista-based network platform Subspace and Omaze, a charity sweepstakes platform headquartered in Culver City.
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Santa Monica EV Infrastructure Firm InCharge Sold to Swiss Tech Giant ABB
05:53 PM | January 27, 2022
Image courtesy of InCharge Energy
Santa Monica-based fleet electrification company InCharge Energy has sold a majority stake in its business to Swiss robotics giant ABB, the companies announced Thursday.
The deal gives ABB a 60% controlling interest in InCharge, which builds electric vehicle charging systems for commercial fleet operators including ride-share operators, school districts and municipalities. Financial terms of the transaction were not disclosed. The Swiss firm initially acquired a 10% stake in the startup through its Series A funding round in 2020, which ABB led alongside Macquarie Capital.
While InCharge will be folded into ABB’s e-mobility division, it will maintain its management team, including co-founders Cameron Funk and Terry O’Day, as well as its “tech neutrality,” the company said in a press release.
Founded in 2018, InCharge manages fleet electrification projects for commercial customers including truck rental company Ryder, truck and bus manufacturer Navistar and GM BrightDrop, which is developing electric-powered vans for commercial delivery firms. BrightDrop is part of GM’s larger initiative to have an all-electric lineup of vehicles by 2035; its first customer is FedEx, which placed an initial order for 500 EV600 vehicles.
InCharge currently employs around 50 people. As part of its plans to expand nationally, the Santa Monica startup has a four-year goal to hire hundreds of field technicians to support and service its charging systems across the country.
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Pat Maio
Pat Maio has held various reporting and editorial management positions over the past 25 years, having specialized in business and government reporting. He has held reporting jobs with the San Diego Union-Tribune, Orange County Register, Dow Jones News and other newspapers in Ohio, West Virginia, Maryland and Washington, D.C.
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