Behind Her Empire Podcast: Minnie Ingersoll on Building a Business on Maternity Leave

Behind Her Empire Podcast: Minnie Ingersoll on Building a Business on Maternity Leave

On this episode of the Behind Her Empire podcast, hear from Minnie Ingersoll, partner at TenOneTen Ventures. She's also the co-founder and former COO of Shift, an online marketplace for used cars.


Key Takeaways:

  • Minnie co-founded Shift in 2013 while she was on maternity leave. Her pleasure in building the business grew, which intersected with her decision to leave a cushy job at Google.
  • Shift started out by buying and selling cars on CraigsList.
  • Minnie took Shift from an idea to over $100 million in revenue and has seen continued success with the company going public last year in 2020.
  • Minnie grappled with depression while attending Stanford University. What helped her through it was forcing herself to put "one foot in front of the other" and to talk about the darkness she was feeling with others. This helped her build some emotional resilience.
  • Not knowing something - be it how to start a business or code - shouldn't stop anyone from not doing what they want to do. The education and resources out there, often just a simple Google search away.
  • When it comes to solving conflict, Minnie asks questions instead of reacting quickly without taking into consideration where the other person is coming from.
  • What TenOneTen generally looks for in founders is crystal clear vision, the ability to communicate it and the technical know-how to execute that vision.
"No one's going to help you achieve the thing that you want to do, if you don't tell them that's the thing you want to do." — Minnie Ingersoll

Minnie Ingersoll is partner at TenOneTen Ventures. She's also the co-founder and former COO of Shift, an online marketplace for used cars, and the host of the "L.A. Venture" podcast. She also was a principal at Google.org.


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Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
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