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XTechstars LA Class of 2020; What It's Like to Run an Accelerator During a Pandemic
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

When the founders who lead the ten young startups selected for the 2020 Techstars LA class begin their three month accelerator program Monday, they won't be gathering in the Mid-Wilshire office and shaking hands as every other class has done. Like the rest of us, they will be working at home because of the coronavirus. Dinners, meetings, socializing, and mentoring sessions will all be online.
"A big part of the magic of the program is the relationships that are from proximity and from everyone working together in the same space and so what we're doing is we're endeavoring to create as much as that connection in the virtual world as possible," said Anna Barber, managing director of Techstars LA.
Barber is a big fan of Post-it notes and remembers several occasions where she's helped a founder arrive at an epiphany during a whiteboard session. That will not be possible this time around, but Barber wanted to try to replicate the experience as much as possible, so last week she and program manager Alex Karevoll rented a U-Haul truck and delivered whiteboards, Post-its, markers, and snacks to the new class, crisscrossing the city from Santa Monica to Encino and East L.A.
"We wanted to bring the Techstars experience to people at home," said Barber. "It was cool to see the different parts of L.A. that people are coming from."
Coronavirus means many elements of Techstars will be different this year, though the basics remain the same; Ten startups will receive three months of intensive mentoring and then present at a Demo Day in October (which Barber still hopes will be in-person). Techstars invests $120,000 for a 6% cut of equity.
Techstars LA companies have gone on to raise an average of more than $2 million of outside capital after the program. Standouts from the previous three classes include Slingshot Aerospace, Blue Fever, Stackin, Fernish, Liquid,Dash Systems and Finli.
The health and wellness category is dominant in this year's class with teams tackling teletherapy for intersectional communities, cancer care coordination, breast milk testing to optimize infant nutrition, and remote evaluation of ADHD and learning differences. Media and e-commerce companies include an esports analytics platform, a podcasting services provider, a platform for college creatives to connect with brands, and a fashion and beauty marketplace for Latinx consumers.
Nine companies include women, Black or Latinx founders, with six in the CEO seat and there are six mixed gender founding teams. Barber says diversity has always been important for Techstars LA, both because it is vital for building the kind of inclusive ecosystem she wants in L.A. and also it is simply good business.
"I've always been a believer in the idea that diversity produces better investing outcomes," said Barber.
Barber usually narrows down the ten selections from hundreds of applicants with lots of face-to-face meetings to get a feel for founders, but this time she has met almost none of them.
"It was a challenge for me," said Barber. "I am a founder-focused investor and so much of that is about getting to know people and build a strong personal relationship with them and also understanding who they are and what motivates them and I feel like it's very hard to make those connections over video."
Despite the limitations of running a remote accelerator, Barber is trying to find the silver linings, such as being able to get speakers and mentors who would not ordinarily have the time to fly to L.A. She is also using Sococo, an online platform that simulates a virtual office.
"If you want to talk to someone, you can just enter the room in the virtual office that they are in and talk to them," Barber said. "It takes longer to build connections in a remote setting, but we can still do it," she said.
All but one of the startups in this year's class is headquartered in Los Angeles. Some like, Thrive Education, the remote provider of ADHD and learning differences, only recently relocated from the Bay Area.
"We think it's important for us to be based in LA," said Jack Rolo, Co-Founder & CEO of Thrive Education. "A lot of startups, if they have the choice, are wanting to locate outside of the Bay Area. L.A. is expensive but it's still cheaper than living in the Bay Area. It will help us have a longer runway."
Rolo is hoping to come out of Techstars in a position to raise a seed round in October. "Our product works but it's not polished just yet," he said. "We want it to be perfect."
CLLCTVE, which is the platform for college creatives to connect with brands, is relocating from Syracuse this week.
"We're very excited for L.A.," said Kelsey Davis, founder and CEO of CLLCTVE. "When you think of diversity and creativity, L.A. is a representation nationally of that space."
Davis says Techstars LA was the only accelerator she seriously considered. "For us it just felt so right," said Davis.
Davis, 23, who is Black, wore a sweatshirt during an interview with dot.LA conducted via Zoom with the phrase "Black tech. Green money" emblazoned across the front. She says she is pleased to see the tech world finally having long overdue conversations about race and she says she won't squander the opportunity. Her goal is nothing short of building a LinkedIN for Generation Z.
"Now that we're here we have to roll up our sleeves and do the hard work together," said Davis. "If I'm given half of what everyone else is given, I'm going to take it twice as far."
Get to Know Techstars' 2020 Class
Pod People
Pod People is a full-service podcast production and staffing agency with a network of over 700 audio professionals across the globe.
JoyHub
JoyHub 's enterprise software integrates multifamily operator systems into a single, centralized data platform.
Ayana Therapy
Ayana Therapy provides online therapy for minorities with an emphasis on intersectionality.
CLLCTVE
CLLCTVE is a platform connecting college creatives with brands targeting Gen-Z consumers.
Lactation Lab
Lactation Lab provides breast milk analysis and personalized recommendations for mothers to optimize their child's health and nutrition.
Preveta
Preveta is transforming cancer care by arming clinicians with data and insights to improve outcomes, and blazing a trail for providers to deliver value-based care.
Shop Latinx
Shop LatinX is the leading fashion and beauty lifestyle brand with products designed by and for the Latinx community.
Sike Insights
Sike Insights powers remote teams to work better together. Our first product, Kona, is an AI-powered Slackbot that helps you communicate.
StatsHelix
StatsHelix is a B2B gametech company focused on esports and streaming.
Thrive Education
Thrive Education provides remote tele-assessments for learning differences (LDs) such as dyslexia, ADHD, and autism.
Meet the Techstars L.A. Class of 2020!www.youtube.com
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- Anna Barber Discusses Techstars and the Future of L.A. Tech - dot.LA ›
- Watch Techstars LA's 2020 Class Demo Day - dot.LA ›
- Techstars LA Names Matt Kozlov Its Managing Director - dot.LA ›
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- Event: Techstars Los Angeles Demo Day Presentations - dot.LA ›
- Watch Techstars LA's 2020 Class Demo Day - dot.LA ›
- Watch Techstars LA's 2020 Class Demo Day - dot.LA ›
- Like Etsy, But for Latinos. Shop Latinx Makes a Debut - dot.LA ›
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
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Data Collection Takes Center Stage at Techstars LA’s Demo Day
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Techstars Los Angeles hosted its annual Demo Day on Thursday, featuring a cohort of 12 startups from across the world that are working in health care, space, ecommerce and more. The event capped a three-month accelerator program that all of the companies attended in person in Los Angeles, allowing a virtual audience to discover the seed and pre-seed ventures searching for funding and potential partners.
While the startups spanned from commerce to quantum computing, many of them had one thing in common: data collection. All of us are familiar with what data collection means for consumers: Spending just a couple days with my new cat-owning roommate, for instance, once spiraled into a deluge of kitty litter ads whenever I scrolled through my phone. For the startups, data collection means opportunities for creating solutions that can save companies money and help ease bottlenecks.
Showcases like Demo Day usually demonstrate the kinds of technology that investors think will have resonance in the market. The cohort’s health tech ventures, as an example, were largely spurred by issues in the health care system that were exposed by the pandemic.
Matt Kozlov, managing director of Techstars L.A. and a longtime investor in these industries, told dot.LA he specifically looked for companies that didn’t need to raise that much money—either by bootstrapping, becoming profitable early on or a mix of both. The startups leave the program with a $20,000 investment from Techstars; in return, Techstars gets a 6% stake in each company.
Rwazi, a Mauritius-based startup and Techstars L.A.’s first investment in Africa, was one of the presenting companies tapping into consumer habits of the developing world, which contributes $5 trillion to the global economy every year but lacks comprehensive data because a lot of digital transactions are not traceable.
The seed-stage company aims to collect and share consumer data from regions that conduct a large portion of transactions through cash. Using Rwazi, companies can analyze customer data like which demographics are buying their products, and the company’s “mappers” collect that information from small and large businesses and share it through the platform. Rwazi, which currently operates in Africa plans on expanding into South, Southeast Asia and South America. Joseph Rutakangwa, CEO of Rwazi, called that region alone a “$40 billion opportunity.”
Then there’s Pear Suite, a Seattle health startup serving the elderly population. Health care organizations lack data about patient behaviors that may allow them to provide preventative care before a grandparent falls ill or ends up in the emergency room, adding money to the already expensive health care economy. Pear Suite collects and leverages patient data that healthcare organizations can use to predict and avoid potential issues down the road.
Lastly, San Francisco-based Squid iQ came onto the scene after the pandemic’s upheaval of the antiquated hospital system, where ventilators and beds could not keep up with demand for care, and physicians had to make difficult decisions about who to treat. Poor medical equipment inventory has long plagued hospitals who deal with an array of emergencies and sometimes can’t locate a life-saving device. Squid collects data on the type of technology, how long it has been used as well as where it is located when not in use. The process may allow health care staff to spend more time caring for patients and help hospitals save money.
By and large, health care has fallen behind on optimizing data collection for the purpose of improving care, reducing costs and saving lives. Data collection, in some cases, is a game-changer—and it will be interesting to see if industries operating with archaic technology will embrace these startups, or if these new companies will hit the same bottlenecks as the ones before them.
- Watch Techstars LA's 2020 Class Demo Day ›
- Techstars LA Unveils Health Care Spring 2022 Accelerator Class ... ›
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Magic Johnson Invests, Buys Two ‘Virtual Teams’ In New NFT Sports League
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Los Angeles Lakers legend Earvin “Magic” Johnson has just bought two new sports franchises—in the metaverse.
Johnson is investing in Beverly Hills-based SimWin Sports, a digital sports league where virtual teams and athletes backed by non-fungible tokens (NFTs) compete in simulated games. In addition to taking an ownership stake in the startup, Johnson has acquired a yet-to-be named basketball team and football franchise called the Los Angeles Magic. Financial terms of the deal were not disclosed.
Founded in 2019, SimWin Sports is among a crop of startups merging fantasy sports with blockchain technology. The league’s NFT teams are owned by well-known athletes and celebrities, from Hall of Fame NFL wide receiver Jerry Rice to former Backstreet Boys singer Nick Carter. SimWin fans, meanwhile, can buy, sell and trade NFTs representing fictional players who can be drafted by the league’s team owners. Those NFT holders can potentially earn money, too, when team owners like Johnson pay their players salaries and performance bonuses.
“This multibillion-dollar business is about to take off and the SimWin model is an excellent way for sports fans to get involved in this groundbreaking opportunity,” Johnson, who will also serve as an advisor to SimWin, said in a statement.
SimWin’s virtual sports contests are largely games of chance. Team owners can pre-set their game strategies and rosters, while player NFT holders may “train” their players to improve their attributes—but player performance itself is simulated through what SimWin calls an “innovative AI performance model.” The digital athletes, in turn, develop over the course of their careers and can go through hot and cold streaks, much like real athletes.
“From a fantasy perspective, for all those people who wanted to own a team—whoever wanted to be a player, manager or player agent—they'll have an opportunity to do that,” Andre Johnson, SimWin’s executive vice president of business development, told dot.LA. (Andre Johnson, a former gaming executive at Sherman Oaks-based Mythical Games and L.A.-based Virtual Reality Company, is Magic Johnson’s son).
The company has sold “dozens” of teams so far, including some for a seven-figure price, Andre Johnson said, while NFTs for players are expected to run between $300 to $600 for fans to purchase. SimWin also plans to generate revenue through merchandise and TV distribution deals, and aims to integrate sports betting through licensing deals with third-party sportsbooks, he added.
The 22-person startup expects to launch its first virtual football season by late summer or early fall, according to Andre Johnson. SimWin has raised $13.25 million in funding to date, according to PitchBook Data, from investors including 1UP Ventures, Animoca Brands, Infinity Ventures Crypto, Bron Studios, Kingsway Capital and YOLO Investment. The firm’s CEO is David Ortiz, a former senior producer on EA Sports’ popular Madden football video game franchise who’s also worked at the gaming studios of Sony and Microsoft.
Other companies are attempting NFT-based sports leagues of their own, including Hermosa Beach-based Fan Controlled Football, which lets crypto owners call the plays in real-life games. Andre Johnson called sports the “biggest form of entertainment,” but noted that most American pro sports leagues only run for a few months each year. SimWin—which says it will run games 24 hours a day, every day—is betting that die-hard fans will engage all year long with its more than 5,000 contests annually.
“We want everything that you would see from a traditional sports franchise,” Andre Johnson said. “All the ways you can generate money, all the things you can do, we're just doing it from a digital perspective.”
- The NFL Is Giving NFTs to Fans Attending Super Bowl LVI - dot.LA ›
- Fan Controlled Football League Will Stream on Twitch - dot.LA ›
- Fan Controlled Football Raises $40M for NFT-Based League - dot.LA ›
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Stax CEO Suneera Madhani on Overcoming Imposter Syndrome and Taking a Risk
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
Suneera Madhani never wanted to run her own business. But when the corporate world left her feeling unfulfilled, she started her own payment processing company, Stax.
On this episode of Behind Her Empire, Madhani discusses how she dealt with feelings of self-doubt and drew on her family’s small business experience to launch her company.
Madhani grew up watching her parents run their convenience store. While working alongside her family, she said even simple moments, like her father instructing her to place stickers on cans with care and precision, taught her important lessons in entrepreneurship.
“Now as a mother and as an entrepreneur, I look back and I'm like, ‘Man, Suneera, that was your MBA—your entire life,” she said.
It wasn’t until her idea to change the payment processing system was consistently rejected by others that she finally considered founding it herself. But it took her family’s encouragement to take the first step. Even then she set a six-month time limit to make Stax work.
But her persistence paid off. The business she built inside her parents’ Orlando home has raised $245 million in venture capital; she now leads a team of over 300 employees.
“I literally love Stax the way I love like it's my first child,” she said. “I believe that business is personal.”
As one of the few female CEOs in fintech, she said she still struggles with imposter syndrome. It’s easy to get trapped in the cycle of needing to constantly achieve the next goal without stopping to revel in what she’s already achieved, she said. But it’s important to change the conception of what a founder can be so others feel like they can take the risk.
“The only piece of advice I have for you is to ask yourself, what's the worst that's going to happen? And I think that's the game-changer for me,” she said. “You realize that the worst is actually not as bad as we mentally make it out to be.”
Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.
dot.LA Editorial Intern Kristin Snyder contributed to this post.
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.