Robot Bartenders, Space Construction and a Weight Loss App: Highlights From Techstars’ LA Demo Day

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Robot Bartenders, Space Construction and a Weight Loss App: Highlights From Techstars’ LA Demo Day
Andria Moore

On Wednesday, Techstars’ fall 2022 class gathered in Downtown Los Angeles to pitch their products to potential investors in hopes of securing their next big funding round. dot.LA co-sponsored the demo day presentation alongside Venice-based space news website Payload.


Managing director Matt Kozlov explained that unlike previous years, this year Techstars combined two cohorts, merging its space accelerator program and Los Angeles program into one demo day. The result was a comprehensive pitch day where investors, founders and press could hear from 12 creative and intriguing companies working across a variety of industries.

What’s New In Space Startups

On the space side, two local firms were introduced, including Fenix Space, a San Bernardino startup that got off the ground in 2017 and is looking to wrestle control of the commercial air launch market away from local rival Virgin Orbit.

Fenix Space has a different model of air launching rockets than Virgin; instead of strapping the rockets to a large plane like Virgin does, it plans to tow them through the air. During the Techstars demo day Fenix CEO Jason Lee told Payload co-founder Ari Lewis that Fenix conducted one sub-orbital test flight last year, and is working on making a second craft that will be tested at New Mexico’s White Sands Missile Range by second quarter of next year.

During his pitch Lee said, he sees a wide variety of tow launch applications including terrestrial logistics (think an alternative to ground shipping for e-commerce, as one example) but noted, “we're starting with space because corporations and governments looking to put assets into space are relying on ground launch operations from only five orbital space points in the United States… . As a result, the wait time to launch is up to two years, customers are subject to fixed schedules, are being delivered to limited orbital destinations, and are often delayed weeks or even months.”

Lee said Fenix’s crafts can carry 75 times more payload per launch and can launch payloads to orbit 1000 times faster than its competitors. The company has raised $9 million in funding over five years, said Lee and has memorandums of understanding with “major commercial customers” that account for at least $32 million in potential revenue. He also noted Fenix has existing partnerships with the Air Force Research Lab and commercial space operations support agreement with Vandenberg Space Force Base.

Fenix also has a Space Act Agreement with NASA to develop its tow-glider launch platform and an exclusive license agreement with the agency.

man explaining space tech Fenix Space CEO Jason Lee. Photo: Fenix/Techstars LA

In Orbit Aerospace CEO Ryan Elliot was clearly passionate about the company’s mission to make manufacturing in space as easy as possible. “Today, the only way to manufacture in space and recover products back on Earth is through the International Space Station,” Elliot said. Elliot is betting that In Orbit can help reduce the high wait times and correspondingly spiking costs of space manufacturing by helping customers set up their own space factories.

All of which is a tall order, but not as far-fetched as it might seem. In Orbit developed a custom orbital satellite it calls the Haven Shepherd to launch customers’ cargo to space for manufacturing. Once the mini-factory is operational, In Orbit’s second module, a capsule called the Haven Retriever, will bring raw materials to the factory and swap that payload for the new, finished product to return it back to earth.

Elliot also noted the company is the only one trying to tackle the challenge of building a permanent orbital station that can interface with Earth, and has some $180 million in potential contracts in the pipeline. Adding that In Orbital has a Space Act Agreement with NASA and is planning a test mission as soon as 2024.

Apps Focused on Food and Drink

One overarching theme of this year’s Techstars LA cohort was a focus on the food and beverage industries, as well as the intersection those industries have with the healthcare market.

Rotender was one of the splashier startups in this Techstars cohort, because, well, who doesn’t think the phrase “robot bartender” sounds cool. Sure, this robot won’t listen to you gripe about your partner during happy hour, but it will pour you a G&T in under 30 seconds. At least, that’s the gist pitched by CEO Ben Winston.

Rotender could work a large private event, but Winston said the company’s focused on getting into sports stadiums and entertainment venues. Capitalizing on the one thing all fans hate – long lines for concessions – Rotender is aiming to convince venues that spending $35,000 annually on a robot to pour drinks is worth the spend. “One Rotender unit operating 18 or more hours a week will earn a venue over $700,000 a year in drink revenue,” Winston said, adding that it could also save a venue over 175,000 annually in spillage fees.

On the business-to-business side, Techstars-backed app Bevz is trying to “save your local convenience store,” as CEO Jason Vego put it. Bevz is basically an order management system for bodegas that helps them avoid running out of top-selling products. The app syncs with the store’s custom point of sale system and sends users notifications to purchase more products before it runs out. It also consolidates input from various delivery apps to give the store a clear picture of what is sold and how frequently.

“These stores are constantly running out of products that their customers want to buy, leading to $50 billion in lost revenue every year,” Vego said. “Most stores don't have any technology… this [platform] is a game-changer.

powerpoint explaining growth in company Bevz CEO Jason Vego pitches his app for convenience stores. Photo: Bevz/Techstars LA

Startups Targeting Mental and Physical Wellness

While a number of local startups backed by TechStars are looking to innovate in the food and beverage market, two in particular were focused on fitness coaching.

Founded by Liz Dickinson in 2020, San Diego-based wellness app Relish Life is an app-based clinic that connects people with clinicians for medication-assisted weight loss therapy supplemented by mental health treatment. Dickinson said during her pitch that Relish participants reported “11% body weight lost by six months compared to only 5% in 12 months, twice the weight in half the time of our competitor and we've clinically validated that the weight stays off,” Dickinson said. “Anything that stress triggers, we can treat,” she added, noting the platform could be used to help modify other unhealthy behaviors like smoking or even possibly addiction.

Another wellness-focused app pitching at the demo day was Liberate, a Brentwood-based coaching app focused on mental fitness. CEO Olivia Bowser said during her pitch that she quit her “dream job” six years ago after quickly burning out. The experience prompted her to found Liberate, which companies can choose as a benefit for their workers.

The platform works by connecting people with counselors and guided stress management and wellness exercises to complete throughout the day. There’s also a Slack channel for team-wide guided wellness exercises and morale boosting. “At less than two years old, we've serviced hundreds of companies through monthly and annual contracts… [and] helped nearly 5,000 employees feel happier and more productive at work,” Bowser said.

Clarification: This story has been updated to reflect that Rotender's CEO said its technology could "earn a venue over $700,000 a year in drink revenue."

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The Impact of Authentic Storytelling. LA Latino/a Founders and Funders Tell All

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

The Impact of Authentic Storytelling. LA Latino/a Founders and Funders Tell All
Decerry Donato

As one of the most diverse cities in the world, Los Angeles is home to almost 5 million people who identify as Hispanic or Latinx. Yet, many feel they still lack representation in the city’s tech space.

“I can safely say that last year’s LA tech week hosted all of the events on the west side, and very few were focused on telling Latino and Latina entrepreneurial stories,” said Valeria Martinez, investor at VamosVentures. “We wanted to change that this year.”

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LA Tech Week Day 3: Social Highlights
Evan Xie

L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.

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LA Tech Week: Female Founders Provide Insights Into Their Startup Journeys

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech Week: Female Founders Provide Insights Into Their Startup Journeys
Decerry Donato

Women remain a minority among startup founders. According to Pitchbook, even though women-led startups in the United States received a record $20.8 billion in funding during the first half of 2022, U.S. companies with one or more female founders received less than 20% of total venture funding in 2022. U.S. companies solely led by female founders received less than 2% of the total funding.

The panel, titled Female Founders: Planning, Pivoting, Profiting, was moderated by NYU law professor Shivani Honwad and featured Anjali Kundra, co-founder of bar inventory software Partender; Montré Moore, co-founder of the Black-owned beauty startup AMP Beauty LA; Mia Pokriefka, co-founder and CEO of the interactive social media tool Huxly; and Sunny Wu, founder and CEO of fashion company LE ORA.

The panelists shared their advice and insights on starting and growing a business as a woman. They all acknowledged feeling pressure to not appear weak among peers, especially as a female founder. But this added weight only causes more stress that may lead to burnout.

“The mental health aspect of being a founder should not be overshadowed,” said Kundra, who realized this during the early stages of building her company with her brother..

Growing up in Silicon Valley, Kundra was surrounded by the startup culture where, “everyone is crushing it!” But she said that no one really opened up about the challenges of starting your own company. .

“Once you grow up as a founder in that environment, it's pretty toxic,” Kundra said. “I felt like I really wanted to be open and be able to go to our investors and tell them about challenges because businesses go up and down, markets go up and down and no company is perfect.”

Honwad, who advocates for women’s rights, emphasized the value of aligning yourself with people with similar values in the tech ecosystem. “[Those people] can make your life better not just from an investment and money standpoint, but also a personal standpoint, because life happens,” she said.

Moore, who unexpectedly lost one of her co-founders at AMP Beauty, said that entrepreneurs “really have to learn how to adapt to [their] circumstances.”

“She was young, healthy, vibrant and we've been sorority sisters and friends over the past decade,” she said about her co-founder Phyllicia Phillips, who passed away in February. “So it was just one of those moments where you have to take a pause.”

Moore said this experience forced her to ask for help, which many founders hesitate to do. She encouraged the audience to try and share their issues out loud with their teams because there are always people who will offer help. When Moore shared her concerns with her investors, they jumped in to support her in ways she didn’t think was possible.

Kundra said that while it is important to have a support group and listen to mentors, it is very important for entrepreneurs to follow their own thinking and pick and choose what they want to implement within their strategy. “At the end of the day, you really have to own your own decisions,” she said.

Kundra also said that while it is easy to turn to your colleagues and competitors and do what they are doing, you shouldn’t always follow them because every business is different.

“When I was in the heat of it, I kind of became [a part of] this echo chamber and that was really challenging for us,” Kundra added, “but we were able to move beyond it and figure out what worked for us [as a company] and we're still on a journey. You're always going to be figuring it out, so just know you're not alone.”

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