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A London-based marketing agency known for its work with brands like Duolingo and Popchips is launching a $2 million fund for direct-to-consumer ventures and tech startups in Los Angeles. And no, the firm isn't looking to cut you an actual check.

Instead, And Rising is in the business of trading its creative services for stock. Call it what you'd like — sweat equity, services for equity or co-founder Jonathan Trimble's preferred term, creative capital – the model isn't exactly new.

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College kids have hatched some of the biggest ideas throughout tech history, sometimes before they even finish school. But students who aren't as lucky as Mark Zuckerberg or Bill Gates usually have to backburner big ideas to focus on earning a degree and getting a job. Only then can they hope that their ideas will someday see the light of day.

California Crescent Fund, a new student-run venture capital firm that exclusively funds student startups based in Southern California, wants to offer young founders the option to turn their ideas into reality while they're still in school.

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After closing its first fund in December with $25 million in dry powder, VamosVentures, which bills itself as the first Latinx-owned venture fund to focus on Latinx and other diverse founders, decided it could stretch its ambitions.

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