Behind Her Empire: By the Way Bakery CEO on Quitting Corporate Life — and Keeping the Hustle

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: By the Way Bakery CEO on Quitting Corporate Life — and Keeping the Hustle

Helene Godin spent 22 years working as a lawyer in senior positions and reputable firms, mostly in the media and tech worlds. One day, she decided to open her own bakery.

Today she is the CEO of By The Way Bakery, a bakery that now has four locations and is distributed by Whole Foods nationwide.


In this week's episode of the Behind Here Empire podcast, Godin talks about self care, starting her bakery and steering it through the pandemic.

"If you say jump, I not only say how high, I research anti-gravity lessons because I don't believe in doing anything in a half-assed manner," says Godin.

One of Godin's last jobs was at Audible just as it was being sold to Amazon. She says she became exhausted and burnt out working in the corporate world and moved into baking. She loved the idea of community, which evolved into bringing people together at the dinner table. She thought maybe a restaurant, but that would mean too many nights away from home. So she scaled down and thought instead about a bakery.

"Every time we get an email or a handwritten note about someone saying that we made their day we made their kid's birthday. The wedding was a huge success because of the cake. That sweetness is worth far more than dollars," says Godin.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

Engagement intern Joshua Letona contributed to this post.

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Bling Capital’s Kyle Lui On How Small Funds Can Better Support Young Founders

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
Bling Capital’s Kyle Lui On How Small Funds Can Better Support Young Founders

On this episode of the LA Venture podcast, Bling Capital’s Kyle Lui talks about why he moved earlier stage in his investing and how investors can best support founders.

Lui joined his friend—and first angel investor—Ben Ling as a general partner at Bling Capital, which focuses on pre-seed and seed-stage funding rounds. The desire to work in earlier funding stages alongside someone he knew well drew him away from his role as a partner at multi-billion-dollar venture firm DCM, where he was part of the team that invested in Musical.ly, now known as TikTok.

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Meet HeyPal, the Language App Using Social Media Influencers To Spread the Word

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Meet HeyPal, the Language App Using Social Media Influencers To Spread the Word
Photo courtesy of HeyPal

Katy Johnson, a reality TV star and globe-trotting travel blogger, has lately offered some advice to her more than 100,000 Instagram followers.

“I urge you to learn a new language,” the model has told her fans, noting how locals in the foreign countries she has visited appreciate the effort. “It’s essential to be able to connect with people as much as possible while I travel,” she wrote in another post last month. Johnson, a former contestant on the TV show “Joe Millionaire,” has repeatedly suggested one particular way to study a new language: HeyPal, a one-year-old language-learning app.

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