Behind Her Empire: By the Way Bakery CEO on Quitting Corporate Life — and Keeping the Hustle

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Helene Godin spent 22 years working as a lawyer in senior positions and reputable firms, mostly in the media and tech worlds. One day, she decided to open her own bakery.

Today she is the CEO of By The Way Bakery, a bakery that now has four locations and is distributed by Whole Foods nationwide.


In this week's episode of the Behind Here Empire podcast, Godin talks about self care, starting her bakery and steering it through the pandemic.

"If you say jump, I not only say how high, I research anti-gravity lessons because I don't believe in doing anything in a half-assed manner," says Godin.

One of Godin's last jobs was at Audible just as it was being sold to Amazon. She says she became exhausted and burnt out working in the corporate world and moved into baking. She loved the idea of community, which evolved into bringing people together at the dinner table. She thought maybe a restaurant, but that would mean too many nights away from home. So she scaled down and thought instead about a bakery.

"Every time we get an email or a handwritten note about someone saying that we made their day we made their kid's birthday. The wedding was a huge success because of the cake. That sweetness is worth far more than dollars," says Godin.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

Engagement intern Joshua Letona contributed to this post.

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Billed As Rivals, Health Care Payments Startups Peachy and Walnut Join Forces

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Photo courtesy of Peachy

When Lex Oiler, co-founder and CEO of Los Angeles-based health care payments startup Peachy, first met for coffee with Roshan Patel, her counterpart at New York-based Walnut, she says she tried to break the ice by asking, “So—mergers and acquisitions?”

The quip came from the fact that many venture capital investors viewed the two startups as competitors, according to the founders, since both are tackling the complex web of health care payments. Walnut allows patients to pay large medical bills in manageable installments, while Peachy streamlines payment collection while also helping patients maintain and improve their credit scores.

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keerthi@dot.la

How Blockchain-Based Folio Hopes to Solve the Art World's 'Big Problem''

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Image courtesy of Folio

For Joey Primiani, designing a new NFT marketplace is just the latest stop in what’s been a long and fascinating trip through the world of tech.

After stints at Google and Cortex and a gig developing Lady Gaga’s online fan community, Primiani, together with business partner Mirko Kiefer, unveiled his latest venture this week: Folio, a social network that offers artists a platform and tools to showcase their NFT creations.

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Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

Molly Wright
Molly Wright is an intern for dot.LA. She previously edited the London School of Economics’ student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA’s Daily Bruin.
Photo by Clem Onojeghuo on Unsplash

This is the first installment of Moves—a weekly feature highlighting job and career changes around the Los Angeles and Southern California tech ecosystem.

Moves is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here. And if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing sharmineh@dot.LA.

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