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In January 2020, just before the pandemic hit, Irvine-based electric bike manufacturer Super73 had just launched its newest bike models — the S2, R, and RX — and business was surging.

Then the pandemic hit.

"There was a day in March when [Gov. Gavin Newsom] declared a state of emergency, everything shut down, and we saw our sales drop quite a bit. We were like, 'uhhh, buckle up, what's coming?'" said co-founder and Chief Marketing Officer Michael Cannavo.

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