LA's Coco Robotics Hopes To Stand Out With Its Pink Delivery Robots

Bernard Mendez
Bernard Mendez is an editorial intern at dot.LA. He attends UCLA, where he is pursuing a bachelor’s degree in applied mathematics. Mendez was previously an editor at the Daily Bruin, the student newspaper at UCLA.
LA's Coco Robotics Hopes To Stand Out With Its Pink Delivery Robots
Coco

Equipped with GPS tracking, two-way microphones and a human pilot controlling it from far away, Coco's 50-pound pink robots rolling around San Pedro, Santa Monica and other parts of Southern California are hoping to become a local mainstay.

Welcome to the delivery robot race.

As delivery bots take to the streets, Southern California has become a testing ground for companies like Coco that are trying to distinguish themselves.

The Los Angeles-based startup announced Wednesday that it raised $36 million in a Series A round led by Silicon Valley Bank, Founders Fund and the former president of Silicon Valley incubator Y Combinator and CEO of OpenAI Sam Altman.


Coco, previously known as Cyan Robotics, operates a fleet of semi-automated robots that deliver food across neighborhoods in Los Angeles. It's one of several semi-automated robot delivery services that have popped up in California over the years including Kiwibot, Starship and Nuro.

The bots are piloted by remote drivers. According to the company, hundreds of stores and restaurants have signed up to use Coco's bots, which fulfill orders within up to a two mile radius of the store.

Colapasta, an Italian restaurant in Santa Monica started using Coco several months ago after being approached by the company.

Owner Stefano de Lorenzo said fulfilling orders through Coco is slightly less convenient than working with drivers from delivery apps — staff has to manually load the food into the robot instead of just leaving the order on the table — but customer reception to the robots has been overwhelmingly positive.

"When we started using the service, I noticed that there were three, four or five different orders the same day to the same address," he said. "So I guess people were just loving (the robot) going to the house."

Rash said the company is aiming to shift how people think of food delivery: using small, lightweight electric vehicles instead of large, gas-powered vehicles transporting "a couple pounds of soup a couple blocks all day."

Rash declined to say exactly how many robots the company has in its fleet, but claimed that Coco has the largest fleet out of all the robotic delivery services in Los Angeles, where the city is weighing regulations that could limit how many robots operate in certain neighborhoods.

The proposed legislation would cap the number of delivery robots a company could place in a city council district to 75 and require machines to yield to pedestrians and obey traffic signals and signs.

Some cities have implemented measures to help robot delivery companies. Santa Monica, for example, implemented a "Zero Emissions Delivery Zone," where deliveries can only be made by robotic carts or Electric Vehicles.

This raise brings Coco's total funding to around $42 million. The company is hoping to continue to expand, and is planning to continue increasing its fleet.

Launched in 2020 amidst the COVID-19 pandemic, the company has expanded operations from one Santa Monica neighborhood to six other neighborhoods in little over a year. In February, the company rolled out their robots in San Pedro, working with Councilman and mayoral hopeful Joe Busciano and the Chamber of Commerce. Several local restaurants including San Pedro Brewing Co. and Whale & Ale signed on.

Even as stores and restaurants continue to reopen after the pandemic, Rash said he's seen delivery sales numbers continue to increase and believes that delivery is here to stay.

"The pandemic gave it a huge boost," he said. "But I think what that really did is it changed consumers' behaviors and let them understand the convenience that they can have by ordering delivery."

https://twitter.com/bernardhmendez
bernard@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec
Photo by James Opas | Modified by Joshua Letona

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending