talkshoplive

Last month, Food Network personality Giada De Laurentiis made an elaborate salad from her new cookbook in front of 14,500 viewers of talkshoplive. She's one of many celebrities the livestream ecommerce site has featured; Paul McCartney, Dolly Parton and actor Matthew McConaughey have also used the site recently to pitch their memoirs, music and cosmetic lines.

A cross between Instagram live and QVC, the online streaming network has also attracted some big brand names — from Best Buy to Fred Segal.

The company closed a $3 million seed round on Tuesday led by Spero Ventures, a Redwood City firm backed by eBay founder Pierre Omidyar.

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